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by Verónica Jarski
Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.
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by Ayaz Nanji
B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network.
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by Ayaz Nanji
The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.
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by Malinda Wilkinson
As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales teams operate.
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by Verónica Jarski
Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
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by Verónica Jarski
Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.
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by Ayaz Nanji
Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success?
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by Verónica Jarski
Presentations are about much more than words said. They're about word choice, delivery, body language, hand gestures, and much more. So how do the presentation skills of Donald Trump and Hillary Clinton measure up?
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by Kerry O'Shea Gorgone
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand."
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by Ayaz Nanji
Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?
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by Ayaz Nanji
Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.
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by Verónica Jarski
If you're stressed out about giving a presentation, you're not alone. The following nine tips can help you determine the root of your anxiety and overcome it.
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by Ayaz Nanji
Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and IDD Consult.
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by Kerry O'Shea Gorgone
David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.
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by Ayaz Nanji
Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach?
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by Ayaz Nanji
How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
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by Ben Lemmers
When Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins.
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by Ayaz Nanji
Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales.
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by Cassie Nelson
Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than lead quality.
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by Verónica Jarski
Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
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by Verónica Jarski
Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.
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by Kerry O'Shea Gorgone
Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.
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by Ayaz Nanji
What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?
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by Verónica Jarski
Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.
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by Ayaz Nanji
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
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![Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160823-hit-the-major-leagues-with-abm-strategy-infographic-lg.jpg)
![How to Build a High-Converting Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170712-how-to-build-a-high-converting-marketing-funnel-infographic-lg.jpg)
![Sales Tactics in the Digital Age [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160702-sales-tactics-in-the-digital-age-infographic-lg.jpg)
![Presentation Power: How the 2016 Presumptive Presidential Nominees Stack Up [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160621-presidential-presentation-power-infographic-lg.jpg)
![Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160525-podcast-virginie-glaenzer-lg.jpg)
![Nine Tips to Help You Conquer Your Public Speaking Anxiety [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160507-how-to-manage-your-anxiety-when-presenting-infographic-lg.jpg)
![How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160504-podcast-david-spark-lg.jpg)
![Unlock the Mystery of Lead-Capture Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160315-unlocking-mystery-of-lead-capture-infographic-lg.jpg)
![The Biggest Sales-Enablement Problems and Their Solutions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160312-sales-enablement-issues-infographic-lg.jpg)
![The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160309-podcast-adam-bluemner-lg.jpg)
![What You Need to Know About Account-Based Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160305-account-based-marketing-infographic-lg.jpg)
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