MarketingProfs Daily: Sales

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Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]

by Verónica Jarski

Sales
Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM. more
How Well Are B2B Marketing and Sales Teams Working Together?

by Ayaz Nanji

Sales
B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network. more
What Marketers Can Learn From the 50 Fastest-Growing B2B Companies

by Ayaz Nanji

Sales
The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark. more
Marketing Video: Personalize Your Outreach With Account-Based Marketing

by Malinda Wilkinson

Sales
As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales teams operate. more
How to Build a High-Converting Marketing Funnel [Infographic]

by Verónica Jarski

Sales
Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel. more
Sales Tactics in the Digital Age [Infographic]

by Verónica Jarski

Sales
Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands. more
The Most Effective Sales Training Approaches

by Ayaz Nanji

Sales
Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success? more
Presentation Power: How the 2016 Presumptive Presidential Nominees Stack Up [Infographic]

by Verónica Jarski

Sales
Presentations are about much more than words said. They're about word choice, delivery, body language, hand gestures, and much more. So how do the presentation skills of Donald Trump and Hillary Clinton measure up? more
Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand." more
Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage

by Ayaz Nanji

Sales
Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches? more
Which Departments Most Influence B2B Purchase Decisions?

by Ayaz Nanji

Sales
Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn. more
Nine Tips to Help You Conquer Your Public Speaking Anxiety [Infographic]

by Verónica Jarski

Sales
If you're stressed out about giving a presentation, you're not alone. The following nine tips can help you determine the root of your anxiety and overcome it. more
Are B2B Sales Meetings Useful?

by Ayaz Nanji

Sales
Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and IDD Consult. more
How to Not Waste Your Time (and Money) at Tradeshows: David Spark on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows. more
How Accurate Is B2B Prospect Data Sold by Vendors?

by Ayaz Nanji

Sales
Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach? more
Content Preferences of Millennial B2B Buyers

by Ayaz Nanji

Sales
How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers? more
Marketing Video: Make Sales and Marketing a Power Couple

by Ben Lemmers

Sales
When Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins. more
Sales Leaders Bullish on 2016

by Ayaz Nanji

Sales
Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales. more
Marketing Video: No Lead Left Behind

by Cassie Nelson

Sales
Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than lead quality. more
Unlock the Mystery of Lead-Capture Success [Infographic]

by Verónica Jarski

Sales
Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier. more
The Biggest Sales-Enablement Problems and Their Solutions [Infographic]

by Verónica Jarski

Sales
Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them. more
The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls. more
The Top Sales Challenges of 2016

by Ayaz Nanji

Sales
What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management? more
What You Need to Know About Account-Based Marketing [Infographic]

by Verónica Jarski

Sales
Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy. more
B2B Buyers' Favorite Content Types and Channels

by Ayaz Nanji

Sales
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn. more