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by Ayaz Nanji
Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales.
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by Cassie Nelson
Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than lead quality.
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by Verónica Jarski
Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
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by Verónica Jarski
Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.
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by Kerry O'Shea Gorgone
Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.
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by Ayaz Nanji
What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?
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by Verónica Jarski
Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.
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by Ayaz Nanji
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
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by Kate Moore
It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales.
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by Ayaz Nanji
Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report.
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by Verónica Jarski
A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program.
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by Ayaz Nanji
B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.
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by Ayaz Nanji
Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric.
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by Ayaz Nanji
Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's sales team, according to a report from CEB Marketing Leadership Council and Google.
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by Ayaz Nanji
Some 40% of B2C small and midsize business owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to a recent report from Constant Contact.
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by Kerry O'Shea Gorgone
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results.
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by Ayaz Nanji
Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture.
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by Verónica Jarski
Want to improve your e-commerce conversions? The following 17 tips can give your conversion rates a boost.
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by Verónica Jarski
Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways.
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by Verónica Jarski
In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones.
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by Verónica Jarski
About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it.
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by Ayaz Nanji
What are the most popular sales and marketing customer relationship management (CRM) software products on the market?
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by Kerry O'Shea Gorgone
Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
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by Kerry O'Shea Gorgone
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue.
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by Verónica Jarski
Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.
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