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by Ayaz Nanji
Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research from HubSpot.
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by Laura Forer
Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.
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by Laura Forer
What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates trends in the channel.
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by Laura Forer
Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.
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by Ayaz Nanji
Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson.
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by Ayaz Nanji
Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
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by Laura Forer
Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.
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by Ayaz Nanji
ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.
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by Ayaz Nanji
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.
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by Laura Forer
How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your organization.
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by Ayaz Nanji
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
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by Laura Forer
A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make sense of a turbulent sales cycle.
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What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing.
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by Ayaz Nanji
Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.
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by Ayaz Nanji
When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
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by Laura Forer
A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success.
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by Ayaz Nanji
Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.
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by Ayaz Nanji
High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.
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by Laura Forer
The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back.
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by Kerry O'Shea Gorgone
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.
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by Keith Jones
Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's journey.
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by Ayaz Nanji
Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand Gen Report.
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by Cassie Nelson
Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.
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by Vahe Habeshian
In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
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by Verónica Jarski
Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.
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