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by Kerry O'Shea Gorgone
Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
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by Ayaz Nanji
Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from Demandbase.
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by Ayaz Nanji
Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet.
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by Ayaz Nanji
B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising.
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by Laura Forer
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
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by Laura Forer
Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
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by Ayaz Nanji
B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde.
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by Ayaz Nanji
Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.
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by Ayaz Nanji
Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
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by Ayaz Nanji
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
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by Ayaz Nanji
More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.
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by Laura Forer
Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
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by Ayaz Nanji
Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief.
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by Ayaz Nanji
Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.
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by Ayaz Nanji
The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.
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by Ayaz Nanji
Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research from HubSpot.
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by Laura Forer
Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.
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by Laura Forer
What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates trends in the channel.
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by Laura Forer
Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.
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by Ayaz Nanji
Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson.
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by Ayaz Nanji
Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
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by Laura Forer
Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.
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by Ayaz Nanji
ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.
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by Ayaz Nanji
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.
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by Laura Forer
How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your organization.
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![How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171115-podcast-wendy-connell-lg.jpg)
![How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170929-infographic-lg.jpg)
![Four Steps to a Winning Lead-Generation Process [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170928-infographic-lg.jpg)
![16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170811-infographic-lg.jpg)
![Five Mantras That Can Lead to More Leads From Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170705-infographic-lg.jpg)
![Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170630-infographic-lg.jpg)
![The Nitty-Gritty of Dirty Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170525-infographic-lg.jpg)
![11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170413-infographic-lg.jpg)
![How to Use Events to Create Cross-Channel Marketing Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170328-infographic-lg.jpg)
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