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Online Marketing Seminars: Writing

Access thousands of our writing online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

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  • The Infinite Story Loop: How to Create Amazing Stories for Marketing
    Broadcast on Mar 7, 2017 with John Lane, Hannah Hamza

    Join us for this free seminar where we'll detail some of the timeless elements of storytelling that you can employ to create better marketing. We'll answer the question: What can you publish today that will reinforce the story you want to create over the long term? We'll layout plans for how to ensure the well-formed stories you're telling will hit receptive ears, incite action, and build your audience's desire for more stories. And we'll discuss how, interestingly, those actions will also provide the inspiration for the next chapter, and the next, and the next. Sponsored by Centerline Digital

  • MarketingProfs University: Establish Your Message Architecture
    Broadcast on Jun 2, 2016 with Margot Bloomstein This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work. more
  • Amplify Your Marketing With Brand Metaphors
    Broadcast on Mar 17, 2016 with Jeremy Miller This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more
  • MarketingProfs University: The Secret's in the Sauce
    Broadcast on Dec 17, 2015 with Ann Handley This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. more
  • How to Improve Your Writing With a Crappy First Draft
    Broadcast on Aug 20, 2015 with Daphne Gray-Grant This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently. more
  • MarketingProfs University: Talk Savvy—Smart Communication for a Social World
    Broadcast on Jun 12, 2014 with Amber Naslund This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
  • MarketingProfs University: Building the Living, Breathing Brand
    Broadcast on Jun 13, 2013 with Tamsen Webster This online marketing seminar received 5 star(s)
    This PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives. more
  • From Marketer to Author: How to Publish a Book for Powerful Marketing
    Broadcast on May 28, 2013 with Guy Kawasaki This online marketing seminar received 3.5 star(s)
    In this very special online seminar from MarketingProfs, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple, explains why a book can be your most engaging marketing tactic, as well as how to actually make it happen. more
  • Sales Messaging That Closes the Deal
    Broadcast on Jun 21, 2012 with Tim Riesterer This online marketing seminar received 5 star(s)
    Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
  • MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing Writing
    Broadcast on May 10, 2012 with Ginny Redish This online marketing seminar received 5 star(s)
    This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more
  • The Next Generation of Landing Pages: What's New, What's Hot, What's Performing
    Broadcast on Nov 10, 2011 with Scott Brinker This online marketing seminar received 5 star(s)
    Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more
  • MarketingProfs Makeover: Optimizing Content for SEO
    Broadcast on Dec 9, 2010 with Heather Lloyd-Martin This online marketing seminar received 5 star(s)
    Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
  • The Seven Deadly Sins of Landing Page Design
    Broadcast on Nov 11, 2010 with Tim Ash This online marketing seminar received 5 star(s)
    Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
  • Corporateblahbidiblah Detox: Grow Your Business by Communicating <i>in Human</i>
    Broadcast on Apr 1, 2010 with Harry Gottlieb This online marketing seminar received 5 star(s)
    It's time to say "Hell, no!" to the demons of boring marketing communications and get REAL with every customer interaction. more
  • Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their Trust
    Broadcast on Oct 29, 2009 with Erin Anderson This online marketing seminar received 5 star(s)
    You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more
  • Create Once, Deliver Twice: Spreading Content Across Social Networks
    Broadcast on Sep 3, 2009 with C.C. Chapman This online marketing seminar received 5 star(s)
    Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks. more
  • Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet Points
    Broadcast on Apr 9, 2009 with Cliff Atkinson This online marketing seminar received 4.5 star(s)
    Ready to improve your presentation materials? It's time to save the world from boredom, one conference room at a time. more
  • Lose Control of your Marketing: The NEW New Rule of Marketing & PR
    Broadcast on Jan 7, 2009 with David Meerman Scott This online marketing seminar received 5 star(s)
    Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics! more
  • Content Marketing: How to Position Your Company as a Trusted Expert Resource
    Broadcast on Dec 4, 2008 with Joe Pulizzi This online marketing seminar received 5 star(s)
    What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask. more
  • Email Customization:  Getting Personal to Deepen Relationships, Generate Additional Sales, and More
    Broadcast on May 22, 2008 with Regina Brady This online marketing seminar received 4.5 star(s)
    Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI. more
  • Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse Consumers
    Broadcast on Apr 24, 2008 with Gail Z. Martin This online marketing seminar received 4.5 star(s)
    Traditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete?

  • Telling a Story that Sells: Case Studies with Heart
    Broadcast on Feb 14, 2008 with Gail Z. Martin This online marketing seminar received 5 star(s)
    Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects. more
  • Generating Leads With Compelling White Papers
    Broadcast on Feb 8, 2008 with Michael Stelzner This online marketing seminar received 5 star(s)
    Do you need to drum up new business in 2008? Are you responsible for bringing prospects to the sales organization? Learn to generate continuous leads with a single well-written white paper. more
  • Promotions: Instant Gratification for Small Business Marketers
    Broadcast on Dec 14, 2007 with Michael Goodman This online marketing seminar received 3 star(s)
    This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more
  • Customer Carewords: Words on the Web that Make the Sale
    Broadcast on Dec 13, 2007 with Gerry McGovern This online marketing seminar received 5 star(s)
    You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more

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