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- In this Teach Me How seminar, you'll learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the techniques professionals use to "write funny" without resorting to tired clichés and stereotypes. more
- In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work. more
- In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. more
- In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. more
- In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently. more
- In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web. more
- This PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives. more
- In this very special online seminar from MarketingProfs, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple, explains why a book can be your most engaging marketing tactic, as well as how to actually make it happen. more
- Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more
- This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more
- Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more
- Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more
- Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more
- It's time to say "Hell, no!" to the demons of boring marketing communications and get REAL with every customer interaction. more
- You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more
- Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks. more
- Ready to improve your presentation materials? It's time to save the world from boredom, one conference room at a time. more
- Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics! more
- What's the best way to start building a relationship with potential buyers? Educate them about your industry, possible solution choices, best practices, and the right questions to ask. more
- Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI. more
- Traditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete? more
- Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects. more
- Do you need to drum up new business in 2008? Are you responsible for bringing prospects to the sales organization? Learn to generate continuous leads with a single well-written white paper. more
- This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more
- You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more