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Online Marketing Seminars: Writing

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  • Get More Customer Mindshare: Developing a Rock-Solid Value Proposition
    Broadcast on Nov 29, 2007 with Jill Konrath This online marketing seminar received 5 star(s)
    When salespeople lack strong value propositions, they're unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important! more
  • Publicity Power Tool:  Building a Great Online Press Kit
    Broadcast on Nov 15, 2007 with Gail Z. Martin This online marketing seminar received 4.5 star(s)
    Reporters have a 24/7 news cycle to fill. Without press releases from companies, reporters canít possibly find enough content for all those stories. But nothing is more frustrating to a reporter on deadline than not being able to get vital information right away. That's where a press kit comes in ... more
  • Post-Click Marketing: How to Make Your Landing Pages Hit, Not Miss
    Broadcast on Sep 13, 2007 with Scott Brinker This online marketing seminar received 5 star(s)
    You spend good money buying clicks. Since every click leads to a landing experience—someone clicks on your ad or email link, hey, they land somewhere—you're really spending that money on generating paid landing experiences. Given that realization, how do you maximize landing experiences, with the quantitative goal of increasing conversions and the qualitative goal of building your brand?

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  • Small Business Series: Positioning, Naming and Taglines
    Broadcast on Jul 20, 2007 with Michael Goodman This online marketing seminar received 5 star(s)
    Most small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.

    Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building. more
  • Arm Your Sales Team with Collateral That B2B Prospects Really Want
    Broadcast on Jul 19, 2007 with Jonathan Kranz This online marketing seminar received 4.5 star(s)
    "Just give us some brochures." Prospects might say they want them. Sales forces request them all the time. But theyíre expensive, time-consuming and worst of all, mostly ineffective. Too often they go in your prospect's "circular file." And your prospect remains outside your sales pipeline.

    Fortunately, thereís a better way—many better ways, in fact. more
  • Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant Messaging
    Broadcast on Jun 8, 2007 with Tim Riesterer This online marketing seminar received 4.5 star(s)
    This seminar provides you with a detailed tutorial on the tools and templates you can use to make sure your company can compete on clarity and avoid parity in your value propositions. more
  • Customer-Centric Communications: It's All Different Now
    Broadcast on May 24, 2007 with Jeff Krawitz This online marketing seminar received 4 star(s)
    People listen when you speak their language about things they value. In MarComm, itís our job to do that, one customer at a time; it's simple if you have two or three customers. It gets a bit tricky when you have a few thousand or more. more
  • Delivering Presentations That Make the Sale
    Broadcast on May 3, 2007 with Jeff Krawitz This online marketing seminar received 5 star(s)
    Your results from attending this seminar? Less time in preparation, greater clarity of purpose, a strict focus on achieving desired actions and a substantially improved chance of achieving those actions. more
  • How to Develop Quality e-Newsletter Content Without Breaking the Bank
    Broadcast on Apr 19, 2007 with Nick Usborne This online marketing seminar received 4 star(s)
    This seminar will shed some light on the issue of content generation, and will explore a number of ways to source and create content, much of it free. You'll find out it's not as hard as you thought. more
  • e-Newsletters:  Get Attention and Build Loyalty
    Broadcast on Feb 22, 2007 with Nick Usborne This online marketing seminar received 4.5 star(s)
    During the course of this seminar you will be taken through each of the steps necessary to create a quality newsletter that will hold the long-term attention of your readers and deliver revenue. more
  • Crash Course #8:  Email - The Power Channel in Direct Marketing Today
    Broadcast on Feb 15, 2007 with Regina Brady This online marketing seminar received 5 star(s)
    Permission-based email is not only here to stay, itís become a driving force behind the way companies communicate with prospects and customers. You'll get an insightful look at this thriving marketing communications channel. more
  • Crash Course #6:  Direct Marketing Creative Savvy
    Broadcast on Jan 25, 2007 with Lee Marc Stein This online marketing seminar received 3 star(s)
    This 90-minute session will offer dozens of examples of good and bad creative. These examples will come from both B2B and B2C efforts, and from lead generation as well as direct sell campaigns. more
  • Best Practices in Web Content:  Beauty Doesn't Matter  (much)
    Broadcast on Dec 7, 2006 with Gerry McGovern This online marketing seminar received 4.5 star(s)
    This seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management. more
  • Killer Web Content: Make the sale. Deliver the service. Build the brand.
    Broadcast on Dec 6, 2006 with Gerry McGovern This online marketing seminar received 4 star(s)
    Research indicates that 90 percent of people visit less than 10 percent of content on typical websites. This 10 percent is the killer web content, and this seminar will help you create this content so that your website will be a success. more
  • Crash Course #3:  How to Craft a Compelling Direct Marketing Offer and Call-to-Action
    Broadcast on Nov 30, 2006 with Cyndi Greenglass This online marketing seminar received 5 star(s)
    In this seminar, you'll learn how to develop an offer strategy based on your marketing objectives, and how to match that strategy to multiple target audience segments. We'll examine the differences between lead generation and direct sales offers. more
  • Getting Google to Love Your Website . . . Again
    Broadcast on Sep 28, 2006 with Stephan Spencer, Brian Klais This online marketing seminar received 5 star(s)
    Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how. more
  • Email Marketing Success:  10 Campaigns Examined for Better and for Worse
    Broadcast on Aug 24, 2006 with Stephan Spencer This online marketing seminar received 4 star(s)
    This virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong with your email marketing, this is the seminar for you. more
  • 12 Creative Campaigns Up Close:  Analyzing Direct Marketing Communications
    Broadcast on Jul 6, 2006 with Ruth Stevens This online marketing seminar received 2 star(s)
    In this seminar, we'll go over sample campaigns, discuss the campaign strategy and background, and then analyze the campaigns effectiveness in terms of copy and design. As a result, you will have a complete picture of what worked, what didn't, and why. more
  • The New Rules of PR: How to Use Press Releases to Reach Buyers Directly
    Broadcast on Jun 29, 2006 with David Meerman Scott, Free E-Book for All Attendees, Book This online marketing seminar received 4 star(s)
    This seminar will demonstrate how savvy marketing professionals develop a direct-to-consumer PR strategy, segment buyers and write press release content to reach them, and distribute press releases via the Web. more
  • Maximize Value with Killer Web Content, with Gerry McGovern
    Broadcast on Dec 9, 2005 with Gerry McGovern This online marketing seminar received 3.5 star(s)
    Talking about volume is the wrong way to think about the Web if you want to maximize value. The Web is a self service environment, and if you want to maximize value, focus your energies on what most people want to do most of the time. Whatís that? Complete tasks. more
  • B2B Web Power: How to Find, Create and Write the Content You Need, Fast
    Broadcast on Sep 15, 2005 with Jonathan Kranz This online marketing seminar received 3.5 star(s)
    This seminar will show you how to write impactful content. In one convenient, 90-minute crash course, participants will acquire the practical skills they need. more
  • Breakthrough Communications Strategies for Today's B2B Market
    Broadcast on Aug 18, 2005 with Jeff Thull This online marketing seminar received 4 star(s)
    Jeff Thull will show you how to craft marketing collateral and create tools that can empower your sales organization to take advantage of opportunities in todayís changing marketplace and maximize your effectiveness in converting prospects into profitable customers. more
  • Killer Search Engine Content:  Create Web Content to Get on the First Page of Search Results
    Broadcast on Mar 23, 2005 with Gerry McGovern This online marketing seminar received 5 star(s)
    There's a way to write great content that works well for your customer and works well with the search engines. Gerry McGovern will show you how in a clear, concise and compelling manner. more

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