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- Digital marketing consists of so many tactics that it can be hard to tell what's working—which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix. more
- B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring. more
- This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. more
- Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle. more
- Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2. more
- Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. more
- This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data. more
- Email, website, chatbot, PPC, Zoom calls... B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience. more
- Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective. more
- It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. more
- Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. more
- You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that. more
- When cookies are no more, we'll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information. more
- How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. more
- B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. more
- High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey. more
- This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. more
- You've been throwing free content at people, and they're not engaging with it. You're exhausted. Your CEO agrees: It's time to buy their attention. Try one of these seven paid marketing strategies. more
- This infographic provides an overview of 12 technology trends and explores why each matters. more
- Status update: social media marketing can no longer be ignored. But it's about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways. more
- It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started. more
- Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. more
- This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth. more
- B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2. more
- B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn't ignore your self-serve market. You can do both. more