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Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI. Read more. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research. more![Why It's Crucial to Have Good B2B Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250318-infographic-lg.jpg)
B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much? more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![How Radio Stations Make Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250313-infographic-lg.jpg)
Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream. more
Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more. more
Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more. more
Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![Truth or Myth? What Americans Believe About AI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250306-infographic-lg.jpg)
Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States. more
Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more. more
Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more. more
Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![The Incredible Scale of AI Capital Investments by Big Tech [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250220-infographic-lg.jpg)
Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis. more
CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more. more
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out. more
Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
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