MarketingProfs Resources: Advertising Marketing Articles
Benefit of Premium membership
Marketing Articles
Access hundreds of our Advertising resources here. Select any of the popular topics below to narrow your search.
SEARCH thousands of marketing articles, seminars, case studies, research, and downloads
Get to the Po!nt Newsletters
Bite-sized topic-specific newsletters on B2B Marketing, Customer Insight, Email Marketing, High-Tech Mktg & Sales, Marketing Analytics, Marketing in a Downturn, Marketing Inspiration, MarketingProfs Daily, Mobile Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!
Unlimited Seminars for a Year
Try Premium Plus Membership and get 40 or more online seminars plus access to our whole seminar library.
What Our Members Say
Check out what our members say
about Marketing Profs.
Read more
Marketing Articles: Advertising
Get unlimited access to these exclusive marketing resources
All Articles | Premium Articles Only
- 'Hypey' Copy That Converts, and How to Write It
by Barry DensaHypey copy is like a fine wine. It has great legs, a fine body, and a rich nose. Hype excites the emotions, stimulates the buying glands, and ultimately converts better- than-dull; drab; "only the facts, Ma'am" marcom-style copy. The challenge, of course, is how to differentiate bad hype from good hype. more - How to Run Your Own Successful Virtual Conference by Kimberly SmithIntrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively navigate the process to hold a successful virtual event. more
- Put Crowdsourcing to Work for You: Five Tips for Getting Started by Kimberly SmithSome companies are finding that their customers have a truer understanding of their own motivators and needs than even the most-qualified Chief Marketing Officer (CMO), and (what's more) that an outsider perspective may be just what their organizations need. It's called crowdsourcing, and within are some real-world examples and tips for ... more
- Six Smart Tactics for Dealing With the Economic Downturn by Michael BarrThis is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead of the competition's? more
- Endurance Training: Five Brand-Building Exercises by Kimberly SmithWhen the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn. more
- What Not to Do on Facebook: Four Lessons From the Trenches by Kimberly SmithIn the Wild West of Facebook, there are nonethless a few established laws by which to market your product, service, or cause. Renegades beware: Failing to adhere to these can result in warnings, requests for immediate action, suspension, termination/disablement, or just plain user turnoff. Here are four approaches to avoid. more
- Special Report: How the 'Obama for America' Campaign Used Digital Media to Turn Ordinary Citizens Into Campaign Evangelists by Kimberly SmithHow did the Obama for America campaign do it? By its adherence to several game-changing strategies. more
- Three Reasons Why Print Collateral Remains Relevant by Elaine FogelDigital marketing is hot. And a recent MarketingProfs survey showed that the first items that marketers faced with reduced budgets would cut were print advertising and tradeshows. So, why focus on print collateral at all? Here's a close look at three reasons why print collateral may still be viable and ... more
- Six Irrational Leaps to Avoid in Marketing by Steve CunoWhy do people believe things irrationally, in the face of zero evidence? You already know the answer: People who really, really want to believe, will believe... regardless of where the evidence points. Are you managing your marketing program this way? more
- Five Paid-Search Best-Practices by Jeannette KocsisMost companies should be using paid search as a mandatory component of their marketing. And with search engine marketing spending expected to reach $25 billion by 2012, it's obvious that a good share of marketers understand its potential. But first, understanding best-practices is essential to success. more
- Creative Redeemed: How to Achieve Measurable Difference in Online Marketing by Scott BrinkerThe power of great creative is that it over-delivers. It exceeds expectations. It signals that you care about and respect your audience—and it affects your brand when you need it most: the formative moment of a prospect's first impression of you. Measure precisely how much of a difference this makes. more
- How to Generate Marketing Leads Efficiently and Increase Marketing Returns by Zephrin LaskerMarketers are under pressure to generate returns. Cost-per-lead lead-generation advertising allows online marketers to pay only for leads—not for clicks and impressions that might never convert. Here are four steps to generate leads and increase your returns. more
- Twenty Questions to Ask When Crafting a Search Marketing RFP by Alan Rimm-KaufmanYour organization has decided to outsource its search marketing, yet quickly realizes that one size doesn't fit all. In fact, finding the right search marketing vendor depends on your needs, preferences, site and budget. These 20 questions are a good place to start... more
- Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW by Michael GoodmanEffective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately to give your marketing program an instant shot in the ... more
- Seven Infectious Diseases of B2B Marketing - and Their Cures by Kathryn RoyThere are 7 problems so rampant in B2B companies that they seem infectious, passed along as marketing people switch companies or work with contagious agencies. Treatment, however, is available. Here are the 7 diseases, their symptoms, probable causes, and suggested remedies. more
- A Primer: What Is Search Marketing? by Alan Rimm-KaufmanSearch marketing can be a confusing and misunderstood marketing tactic. Many have heard the term but aren't sure what it means; others have an idea of what it's about but need to know how to get started. This article both walks you through the definitions and types of search marketing tactics ... more
- Top 10 Things You Should Be Monitoring in Your PPC Reports by William LeakeWeb analytics tools and pay per click reporting features are becoming more sophisticated, offering savvy marketers vital insights into what's working, what's not, and what needs more effort. But there is so much data available that it can become difficult to determine what to look at and which to ignore. ... more
- Six Tricks for Creating Brand-Building, Sales-Ripping Creative Briefs by Steve McNamaraWant to make your ads more effective? Project a stronger brand personality? In this follow-up to a MarketingProfs Classic—and one of our most popular articles ever—the author shares his experiences from some of the world's leading ad agencies. In his view, a well-written creative brief is the road map that ... more
- Three Things to Prepare Before Your Business Launches an Ad Campaign by Elaine FogelAdvertising is a funny thing. When it works, it can attract a multitude of solid sales leads. And therein lies a problem—especially if a small or midsize business isn't prepared for the ensuing results. Here are three common sense things to prepare before your businesses launches an advertising campaign. more
- Book Summary: 'Citizen Marketers' by Ben McConnell and Jackie Huba by Mack CollierWho is a Citizen Marketer? The fan who creates his own poster and trailer for an upcoming movie is a Citizen Marketer. But a Citizen Marketer can also be the customer who creates an online community around saving a discontinued product, or the loyal customer who uses their bad customer ... more
- From Gold Watches to Fur Coats: Driving Conversions via Unrelated Keywords by John RodkinHow do you know what product sales are driven from which keywords within your paid search efforts? Which keywords are driving the most profitable traffic? Are you doing everything to maximize your paid search ROI? A common perception within the online advertising community is that a successful ad sells product it ... more
- Nine Summertime Marketing Tips to Boost Yearend Sales by Eric NitschkeSummertime is traditionally when most of us kick back and relax in the sun. But marketing managers know it's also the calm before the storm. With so much revenue potential on the line in Q3 and Q4, summer is when managers turn their attention to setting strategy for ramping up ... more
- Closing the Credibility Gap by Stephen ShawThe ethereal benefits of brand building are no longer enough to win over tough-minded CFOs—not when the link to top-line revenue growth is still more theory than fact. And so marketers are anxious to find tangible evidence of their contribution to business performance. The search is on for more meaningful ... more
- The Essential Paid-Search Marketing Glossary by Abe Mezrichearch engine marketing—advertising what you sell through search engines like Google, Yahoo, MSN Search, AOL and Ask Jeeves—is the hot new niche of the marketing world. That's because search engine visitors are all looking for something specific, including the information, products or services that your business might provide. That's why search ... more
- Attention Basics: How to Get Your Messages to Stand Out (Part 2 of 2) by Debbie MacInnisOne way to attract attention to your Web site, ad, or product is by making the message venue personally relevant, pleasant and surprising. These three things enhance consumers' motivation to look at and think about things. You can also attract attention by making the content of your ad or Web ... more
Most Popular How-to Articles
- Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
- The Three Most Popular Social Networks for Business (and Why You Should Use Them) by Paul Chaney
- 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
- Advertising Is the Price You Pay for Not Being Creative by John Rooks
- Marketing to the New Gen X by Dave Sohigian
Sponsored Links
- Invest in Yourself - Unlimited Online Seminars for One Low Price
Get all of MarketingProfs' Online Seminars for a mere $249/year, less than $7 per seminar - Get Your Message to the Right People - Advertise with MarketingProfs
Reach Engaged Decision-Makers - Click to request our media kit
Join over 350,000 members ... SIGN UP!
Already a member? Sign In!
Copyright © 2000-2009 MarketingProfs LLC.
All Rights Reserved. Terms
under which this service is provided to you.
