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Marketing Articles: Email Marketing
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- Grow Your Opt-in Email List: A Five-Step Guide
by Kimberly SmithConsistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal. more - How to Use Predictive Analysis to Make Email Marketing Even More Profitable by Arthur Middleton HughesPredictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested. Email marketing is a different story. Emails are so cheap to send that the attitude ... more
- Nine Email Tactics That Can Put You Out of Business by Gwen MoranAs the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are nine pitfalls to avoid, that can put you out of ... more
- Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. PennGrowing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider the following techniques to acquire new leads and grow your ... more
- Steal This List! 100 Subject Lines (and 7 Tips) That Will Get Your Emails Opened and Clicked on by Kimberly SmithEven in a social media world, email pulls as the strongest-performing marketing channel. The first step on the path to strong performance, however, is a compelling subject line. Here's what makes for a good subject line, as well as a list of our own 100 subject lines that will both ... more
- What Do Your Marketing Communications Reveal About You? by Becky CarrollEvery touch from every department is marketing. Each customer interaction, whether via phone, email, direct mail, or Web, leaves an impression about your brand. Are your marketing communications self-serving, or are they serving customer needs? more
- Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW by Michael GoodmanEffective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately to give your marketing program an instant shot in the ... more
- Email Marketing: Top 10 Language Pitfalls and Top 10 Power Words by Karen TalaveraYour email marketing messages should avoid these Top 10 spam filter triggers. Even more importantly, your messages should include the Top 10 most powerful words in direct response to ensure successful delivery, avoid complaints, and improve response. more
- The Top 5 Reasons Subscribers Opt Out of Email (and What to Do About It) by Tom KulzerThere are plenty of reasons for email marketers to pay attention to their unsubscribes. But if we read a bit between the lines, we might find some value by learning both to reduce the number of unsubscribes from our campaigns and to better engage those who stay with us. more
- How to Sell the Experience When Features and Benefits Aren't Enough by Jonathan KranzSuppose your product features are much like your competitors', and the benefits of using your products or services are similar. Looks like you're on the commodity train. When a typical approach fails to distinguish your business from the pack, it may be time to take your messages into the heart ... more
- Three Ways to Take Advantage of the Email Preview Pane by Reggie BradyDo you have the preview pane enabled in your inbox? Many of your email recipients use this setting and some even read most of their emails this way. In short, the preview pane is important email real estate, and you can use it to your advantage. What readers see in this ... more
- How to Solve Direct Marketing's Five Biggest Problems by Russell KernDirect marketers live in an impatient world. A week (maybe two) after a campaign drops, the verdict is in. And if that campaign appears not to be working, it either gets fixed pronto, or the direct marketer gets fired. To avoid being shown the door, the DM manager needs to know ... more
- Three Simple Ways to Add 'Personal Power' to Your Emails by Nick UsborneAlmost without exception, the automated emails sent to confirm an action a customer has just taken are uniformly drab and impersonal. Which is a crying shame because when a customer first gives you his or her email address, you have a small window of opportunity: Customers are expecting a ... more
- Key Tune-up Tips to Keep Your Email Campaigns Humming by Lena WatersIn this era of blocked images, preview panes, new ISP deliverability rules, and the constant flux in rendering issues associated with Web-based and desktop email clients... a one-size-fits-all email design just won't cut it. Each email template needs to be "tuned-up"—that is, assessed and configured optimally for each campaign for ... more
- Five Advanced Web Writing Secrets by Jonathan KranzAfter months of work and weariness, your company Web site is designed, search-engine optimized, and packed with rich, interesting content. The building blocks are all in place. Your next challenge is to tweak the structure you have to attract more of the business you want to get. The following are ... more
- Electronic vs. Print: The Evolution of the Company Newsletter (Part 2 of 2) by Elaine FogelNo communication platform has been embraced more than the simple, but effective, newsletter. What sets a great newsletter apart from simply a good newsletter? Last week, we looked at the strategy behind a solid newsletter, its title, and its content. Here, we'll examine the importance of creative design, printing and ... more
- Electronic vs. Print: The Evolution of the Company Newsletter (Part 1 of 2) by Elaine FogelOf the many marketing communications vehicles available, few have the longevity of the customer newsletter. In many organizations, it's evolved into the cost-effective and timely e-newsletter. But those who choose to use one channel exclusively over the other may not be making the best marketing decision. Let's first look at the ... more
- Email Marketing Benchmark Survey: An Analysis of What Works (and What Doesn't) by Stephanie MillerFollowing email best practices drives strong improvement over the baseline. As in all marketing, however, the devil is in the implementation details. Based on a MarketingProfs Benchmark Survey, this overview of email marketing serves up an industry baseline for measuring your own 2006 email program. Dig into the data directly ... more
- Thought Leaders Commune on Email Marketing, Part 2: Getting Past the Spam Filters by Stephan SpencerMarketingProfs recently convened a Thought Leaders Summit of global experts to discuss the critical issues facing email marketers today. On hand were the likes of Chris Baggot of Exact Target, consultant Rok Hrastnik, DoubleClick's Eric Kirby of DoubleClick, and Forrester's Shar VanBoskirk, among others. In part one, we discussed the ... more
- Thought Leaders Commune on Email Marketing: Spam Is Not the Only Issue by Stephan SpencerEmail marketing has an innate and powerful ability to communicate one-to-one with your customers. But its cost-effectiveness has been its Achilles heel; so many marketers are now using email that consumers are overwhelmed. Is email marketing, as we know it, doomed? MarketingProfs convened a Thought Leaders Summit of global experts ... more
- How to Create a Focused DM House List by Michael FischlerIn the second installment of this three-part series, the author shared with you some of the ways you can use Word to take what appears to be unmanageable text and in a very short time turn it into a useable database. But if you look back at the file you ... more
- How to Create a Focused DM House List (Part 2) by Michael FischlerIt's time to roll up your sleeves and get to work creating a focused direct marketing house list. The goal of today's exercise is to take an online directory of nearly 2000 contacts located two levels beneath a home page, and turn it into a database. Our purpose will be ... more
- How to Create a Focused House List by Michael FischlerOver the last few years, the author has developed a technique for building excellent prospecting lists without spending a nickel with list brokers, or using up unjustifiable amounts of time. These lists are almost laser-precise in terms of the depth and breadth of personal information about each prospect they contain. ... more
- Are You in the Mood? Why a Good Mood Affects Profitability by Debbie MacInnisIt turns out that whether customers are in a good mood or a bad mood can affect your bottom line. Put your customers in a great mood and you'll be singing "I'm in the mood for....profits." (Please note: This article is available only to Premium or Preferred subscription members. Read ... more
- The Whys Behind the Brand Buys by Kristine Kirby WebsterIn this day and age, a marketer is both a direct marketer and a brand marketer. more
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