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Marketing Articles: Segmentation

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  • Five Ways to Create a Data-Driven Marketing Culture by Jim Bergeson
    When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions--and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results. more
  • Case Study: Why Targeting by Level of Engagement Worksby Becca Wright
    The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans. more
  • Eight Ways to Segment Link Prospectsby Ken McGaffin
    Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments. more
  • Five Quick Checks for Transforming Your AdWords Account in Less Than an Hourby Larry Kim
    Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns--and save you money. more
  • Top 5 Marketing Trends for 2012by Joe Cordo
    As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan. more
  • Five Proven Ways to Improve ROI Using Marketing Automationby Debbie Qaqish
    Marketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and reduce lead leakage. more
  • Top Tips for Multicultural Marketingby Darren Megarry
    Are your campaigns reaching the intended audiences? Learn how to create an effective multicultural marketing campaign--and avoid the common pitfalls many endure when marketing to growing ethnic groups. more
  • Go Local: Seven Steps to Running Geotargeted Campaigns Like a Proby Kfir Moyal
    This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps. more
  • Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Populationby Karen Talavera
    The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, and social marketing. more
  • Five Steps to Optimized New-Business Prospecting Listsby Jenny Vance
    Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list. more
  • Mobile Marketing: No Longer a Tradeoff Between Reach and Targetingby Gib Bassett
    Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI. more
  • Five Myths About the Youth Market: Bustedby Amy Henry
    The youth market is hotly pursued by scores of brands in so many industries. But the youth demographic is fraught with myths. To help reinvent your marketing efforts and boost results, here are five common myths--busted. more
  • Avoid the High Cost of Untargeted Marketingby Mark Smith
    Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and increase brand trust. more
  • Rebalance B2B Marketing Budgets to Maximize Salesby Sean Geehan
    Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns on spend are. more
  • List Segmentation: Why It's Important and How to Do Itby Georgia Christian
    List segmentation increases the relevancy of your email messages--resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider when segmenting customers. more
  • Five Steps to Interactive Marketing Success With Behavioral Analyticsby Akin Arikan
    Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive marketing. more
  • Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Readby John Shomaker
    How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study on the subject. more
  • Why and How You Should Be Using Triggered Email, Part 2by Karen Talavera
    This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners and clickers but nonconverters). more
  • Why and How You Should Be Using Triggered Email, Part 1by Karen Talavera
    You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and three times the conversion rates of broadcast email. more
  • Six Best-Practices to Improve Sales and Marketing Alignmentby Laura Patterson
    Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the point a lead is generated; it is the foundation for ... more
  • How to Identify Brand Loyalists on Your Email Listby Karen Talavera
    On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by far the most appealing sector: the people who love you. So how do you figure out who's who? Here are ... more
  • Eight Questions to Ask When Buying a Marketing Listby Chris Golec
    Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured in the lists purchased from business-contact vendors. more
  • How to Demonstrate and Deliver Lead-Nurturing ROIby Jim Lenskold
    Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are not yet ready to buy. The 2010 Lead Generation Marketing ROI Study found that six in 10 lead generation marketers (58%) agree that nurturing stalled leads is under-funded relative to ... more
  • How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach (Part 4 of 5)by Bryce Marshall
    Previous installments of this article series have describe the importance of relevance in direct digital marketing and three of the five keys to achieving a relevance-centered approach. This article looks at the fourth key: taking an incremental approach to creating more relevant, valuable communications every day. more
  • Achieving Relevance in Direct Digital Marketing: Segmentation and Optimizationby Bryce Marshall
    The previous installments of this series of articles covered the idea of relevance in digital marketing and discussed the first two of five keys for achieving relevance. This installment covers the third: tactical execution in the form of segmentation and optimization. more

Results for Marketing Articles » Segmentation: 1 - 25 of 165
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