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by Sean Mackay
When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.
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by Ayaz Nanji
This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo.
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by Ayaz Nanji
This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO.
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by Ayaz Nanji
This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.
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by George B. Thomas
This episode of the Marketing Smarts Live Show offers a comprehensive exploration of the role of cookies in digital marketing and the implications of moving toward a cookieless future.
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by Ayaz Nanji
Some 62% of people say they would not use a business if they found incorrect information about it online, according to a recent survey of 1,138 Americans.
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by Will Rice
Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.
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by Ayaz Nanji
Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What measurable impact does that have on the business?
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by Michael Becker
We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.
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by Ayaz Nanji
According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof.
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by Ayaz Nanji
This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings.
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by Annie Veale
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
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How many leads does your company lose as a consequence of awkward form fields or a bad user experience? Learn how to increase online form conversions.
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by Ayaz Nanji
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.
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by Ayaz Nanji
This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer.
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by Ayaz Nanji
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.
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by Ayaz Nanji
This infographic explores exactly what you need to do to launch a successful website, from making a great impression to converting visitors.
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by Ayaz Nanji
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube.
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by Ayaz Nanji
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.
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by Tomasz Niezgoda
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.
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by Kenda Macdonald
This article explores what entry points are and how to successfully use them to get people signed up and into your database.
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by Amy Bock
Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan.
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by Jodi Daniels
Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.
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by Ian Lowe
It's easy to assume everyone has equal access to Internet content. But a lot of design and development practices make that access difficult or impossible for people with disabilities. Here's how you can make your content more accessible—and more useful for everyone.
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by Ayaz Nanji
Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.
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