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by Loni Stark
Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver an experience that connects with my customers?"
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by Aaliyah Madadi
You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy.
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by Michelle Rebecca
You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans.
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by Bob Barr
If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar online experiences. Here are some tips to start fixing that problem.
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by Craig Fitzgerald, C.C. Chapman
Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.
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by Doug Kessler
Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
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by Chris Nosal
Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art.
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by Mor Friedman
Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales.
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by Jason Hirthler
Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
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by Charlotte Varela
Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning...
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by Verónica Maria Jarski
As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how tax preparers can seize the opportunity to engage them.
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by Ollie Bigler
Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online.
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by Hunter Boyle
Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real results.
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by Verónica Maria Jarski
Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular.
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by Lenna Garibian
Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media Metrix Multi-Platform service.
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by Angela Natividad
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love.
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by Mark Simpson
Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
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by Garrett Moon
Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some easy (but rough) calculations that will give you a general idea of success. They may not be perfect, but they ...
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by Lenna Garibian
Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile devices for the week ended February 23, 2013.
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by Verónica Maria Jarski
If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be asking questions all the time. In this infographic, Infochimps playfully compares the questions of children to those of Big Data.
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by Lenna Garibian
Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly 50% of search clicks, according to a new report from Experian Hitwise.
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by Verónica Maria Jarski
The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines created the following infographic.
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by Verónica Maria Jarski
Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you know what you want (and what you don't).
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by Joe Wozny
The next cultural shift your organization must pay attention to is mobile marketing—at the strategic planning level and at the tactical level. As a marketer, are you ready to ease your organization into mobile?
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by Lenna Garibian
Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business ...
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![Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Digital-Presence-Analysis-of-Tax-Preparers-vSplash-Infographic-sneak-peek.jpg)
![Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Memes-peek.jpg)
![What Big Data and Your Kids Have in Common [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/bigdatakids_infochimp-peek.jpg)
If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be asking questions all the time. In this infographic, Infochimps playfully compares the questions of children to those of Big Data. more
![A History of Sales Technology [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/History-of-Sales-peek.jpg)
![Which Mobile Approach Is Right for You? [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Which-Mobile-Approach-Is-Right-for-You-peek.jpg)
Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business ... more
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