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- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion. more
- This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States. more
- What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
- To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why. more
- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
- This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers. more
- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
- Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Learn more. more
- Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types. more
- Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally. more
- Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. more
- What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers. more
- The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack? more
- Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research. more
- In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move further into 2024, the marketing landscape will be shaped by four trends. more
- Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends. more
- What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals? more
- Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research. more
- GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan. more