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Marketing Articles: Sales
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- Are Your Marketing Dollars Buying Customers—or Just Renting Them?
by Debra EllisHow many marketing dollars did you waste last year contacting customers who didn't buy from you? It's easy to look back to see where your investment was ineffective... if you know precisely where to look. more - 'Hypey' Copy That Converts, and How to Write It by Barry DensaHypey copy is like a fine wine. It has great legs, a fine body, and a rich nose. Hype excites the emotions, stimulates the buying glands, and ultimately converts better- than-dull; drab; "only the facts, Ma'am" marcom-style copy. The challenge, of course, is how to differentiate bad hype from good hype. more
- How to Run Your Own Successful Virtual Conference by Kimberly SmithIntrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively navigate the process to hold a successful virtual event. more
- Six Steps to Forging Customer Relationships at Tradeshows and Conferences by Kimberly SmithTradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid returns on your investment—if you know how to make the ... more
- Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. PennGrowing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider the following techniques to acquire new leads and grow your ... more
- Affiliate Marketing: How to Boost Sales and Minimize Risk by Kimberly SmithAffiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed. more
- How Businesses Can Use Social Media to Shorten the Sales Cycle by Barbara BixHow can businesses use social media to shorten the sales cycle? And how can marketers measure the ROI of their social media investments? more
- Five Ways to Maximize ROW (Return on Webinar) by Kimberly SmithHow can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended audience. more
- Webinar Essentials: Five Must-Have Ingredients of Success by Kimberly SmithFor cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become a company's best lead-generation tool; now get the scoop on ... more
- Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Business by Chris BroganSocial media is cool! Blogging and podcasts are cool! We're so cutting edge! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and this article is for those who are scrunching their noses up and asking, "How exactly does social media improve my business?" more
- Three Reasons Why Print Collateral Remains Relevant by Elaine FogelDigital marketing is hot. And a recent MarketingProfs survey showed that the first items that marketers faced with reduced budgets would cut were print advertising and tradeshows. So, why focus on print collateral at all? Here's a close look at three reasons why print collateral may still be viable and ... more
- How to Use Scenarios to Create Buyer Segments by Laura PattersonWhat if we thought about using scenarios as a creative way to segment the market? After all, different customer sets face different scenarios that trigger their response. By understanding the various scenarios that different customers face, you can take a unique marketing approach to each scenario. more
- Bringing New Color to the Gray World of Whitepapers by Jonathan KranzWhitepapers have been with us for a long time. But innovations in printing and distribution—and even in the way we conceive of whitepaper content—have dramatically changed the game. Let's take a look at the ways we can bring color to the whitepaper—and multiply the impact of our efforts. more
- The Four Keys to Referral Success by Michael BeckDon't you get tired of hearing about how great referrals are? Especially if you're not getting enough of them? It's worth taking the time to understand why most referral efforts don't work and to understand what keys need to be in place in order to get the results you want. more
- What Do Your Marketing Communications Reveal About You? by Becky CarrollEvery touch from every department is marketing. Each customer interaction, whether via phone, email, direct mail, or Web, leaves an impression about your brand. Are your marketing communications self-serving, or are they serving customer needs? more
- How to Generate Marketing Leads Efficiently and Increase Marketing Returns by Zephrin LaskerMarketers are under pressure to generate returns. Cost-per-lead lead-generation advertising allows online marketers to pay only for leads—not for clicks and impressions that might never convert. Here are four steps to generate leads and increase your returns. more
- Thinking Like a Realtor: Five Steps to Enhance Sales at Your Web Site by David PolleyCould your Web site could do a better job of engaging, converting, and retaining customers? Look at how another industry—in this case, real estate—preps their product for market. Here's how you can apply their strategies to your own situation. more
- Twenty Questions to Ask When Crafting a Search Marketing RFP by Alan Rimm-KaufmanYour organization has decided to outsource its search marketing, yet quickly realizes that one size doesn't fit all. In fact, finding the right search marketing vendor depends on your needs, preferences, site and budget. These 20 questions are a good place to start... more
- How to Acquire and Retain Customers via Content Marketing by Paul ChaneyFace it. If you are an online marketer, you're a publisher. Your Web properties are media sites, whether you consider them such or not; so you might as well make the most of it and provide your customers and prospects with something of value. more
- Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW by Michael GoodmanEffective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately to give your marketing program an instant shot in the ... more
- Seven Infectious Diseases of B2B Marketing - and Their Cures by Kathryn RoyThere are 7 problems so rampant in B2B companies that they seem infectious, passed along as marketing people switch companies or work with contagious agencies. Treatment, however, is available. Here are the 7 diseases, their symptoms, probable causes, and suggested remedies. more
- Email Marketing: Top 10 Language Pitfalls and Top 10 Power Words by Karen TalaveraYour email marketing messages should avoid these Top 10 spam filter triggers. Even more importantly, your messages should include the Top 10 most powerful words in direct response to ensure successful delivery, avoid complaints, and improve response. more
- Getting in the Front Door of Prospects: Five Creative Marketing Ideas That Work by Elaine FogelHow can you build and steward a long-term customer relationship if you can't access your prospect in the first place? To reach those big fish takes creativity, perseverance, ingenuity, chutzpah, and, sometimes, just plain dumb luck. Here are five creative ideas that will get you in the front door. more
- Eight Ways Your Company Can Benefit From Blogging by Mack CollierBlogging takes advances in marketing one step further by allowing businesses to initiate conversations with their audience. Gaining a better understanding of your customers allows you to more effectively and efficiently market to them. This, of course, lowers your marketing costs. more
- Top 10 Things You Should Be Monitoring in Your PPC Reports by William LeakeWeb analytics tools and pay per click reporting features are becoming more sophisticated, offering savvy marketers vital insights into what's working, what's not, and what needs more effort. But there is so much data available that it can become difficult to determine what to look at and which to ignore. ... more
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