Marketing Articles: Customer Behavior
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Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from online ad network Infolinks. more
If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. more
Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of the sales process. How? Here are a few steps in the journey toward a buyer-centric marketing automation strategy. more
Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris. more
What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment! more
More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report. more
On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent report. more
The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL. more
Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago. more
In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these outside-the-box ideas. more![The Hyperconnected Life [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/A-Hyperconnected-Life-peek.jpg)
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. more![The State of Digital Content [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic. more
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. more
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. more
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. more
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report. more
Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. more![Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/130508-ddp-lg.jpg)
Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study. more![Social Sharing Boosts Email Results [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/social-sharing-boosts-email-results-peek.jpg)
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. more
Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report, which also found the best day/time to pin for optimum community engagement for three industries. more
Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online. more![The App Arms Race: iOS vs. Android [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/the-apps-arm-race-sm-peek.jpg)
The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic. more
Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing. more
One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey. more
Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world. more
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