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Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more
More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research. more
What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective? more
Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research. more
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more. more
Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Discover the balance between authenticity and AI in marketing. Learn how to integrate generative AI tools without losing the human touch in your creative work. Read more. more
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research. more
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research. more![B2B Marketers' Top Focus Areas in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250121-infographic-lg.jpg)
This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address. more
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more. more
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry? more- Catch up on select AI news and developments from the past couple of weeks. Stay in the know. more
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year. more
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research. more![Marketing in the Age of AI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250107-infographic-lg.jpg)
Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research. more
Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
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