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Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more![Generative AI vs. Predictive AI: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241010-infographic-lg.jpg)
This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them. more
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research. more
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more. more
Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![The State of Salesforce's App Marketplace in 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240926-infographic-lg.jpg)
What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points related to the marketplace more
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more. more
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2. more
Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![10 Big Benefits of Employee Advocacy Social Media Programs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240919-infographic-lg.jpg)
Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program. more
Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more. more
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? more
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research. more
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research. more![57 Great AI Tools to Try in 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240905-infographic-lg.jpg)
This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States. more
Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more. more
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