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What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research. more
Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more. more
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research. more
Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach. Learn more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. more![How to Create Insightful and Actionable Buyer Personas [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240801-infographic-v2-lg.png)
This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more. more
B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research. more
Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring. more- Catch up on select AI news and developments from the past two weeks or so. Stay in the know. more
![The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240711-infographic-lg.jpg)
Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey. more
Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research. more
Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more. more
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