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Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research. more![How Brand Consistency and Hyper-Personalization Drive Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240709-infographic-lg.jpg)
This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency. more
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders. more
Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more![The Use of Generative AI by B2B Firms [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240627-infographic-lg.png)
Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent research. more
Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now. more![The Evolution of Marketing From Product-Centric to Human-First [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240618-infographic-lg.jpg)
This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging. more![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]](https://i.marketingprofs.com/assets/images/articles/lg/2024-b2b-content-marketing-benchmarks-budgets-trends-research-lg.jpg)
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now. more
Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more. more
Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research. more
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now. more
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