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![How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240509-infographic-lg.jpg)
This infographic looks at key findings from LinkedIn's B2B CMO survey, outlines three key strategies for driving growth, and covers how the platform's tools can help with budget optimization. more
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here. more
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more
AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI. more
In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip. more![How B2B Marketing Leaders Are Brand-Building With Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240430-infographic-lg.jpg)
Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion. more
This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States. more
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using familiar framework that Tish has applied to revenue attribution: the who, what, where, when, and why. more- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
![What Is Affiliate Marketing? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240319-infographic-lg.jpg)
This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers. more- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Learn more. more![How to Market to Introverts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240307-infographic-lg.jpg)
Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types. more
Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally. more![Eight Alternatives to Google Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240305-infographic-lg.jpg)
Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. more
What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers. more
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