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Marketing Quick Reads: Pricing

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  • The Price-Hike GambleSmall Business
    No doubt you've noticed it with your cable bill, your phone bill or anything else you pay on a regular basis—prices that creep slowly, and steadily, upward for no readily ...
  • Snare That Sale with a DecoyMarketing Inspiration
    In a post at the Neuromarketing blog, Roger Dooley talks about staring at a shelf filled with shaving gels and creams, unsure of the actual difference between those labeled "Aloe" ...
  • The Power of FreeSmall Business
    If there's one thing your customers can't resist, it's the idea of getting something for free. Those who want some proof need look no further than an article written by ...
  • You Cost a Lot, So You're PreciousCustomer Insight
    Let's face it: customers often equate price with quality. Many consumers think high prices mean high quality, while low prices signal lower quality. Sometimes they're right. But sometimes they're wrong—for ...
  • Raising Your Prices? Read This. Now.Small Business
    It's getting more expensive to do business. And whether you face direct challenges like spiraling costs for transportation and raw materials, or simply feel the secondary effects, you might find ...
  • You Can't Beat $5 Sunglasses ... So Don't TrySmall Business
    In a post at his Influential Marketing blog, Rohit Bhargava talks about walking down the street in New York and watching people as they buy $5 sunglasses from street vendors. ...
  • How Low Should You Go?Small Business
    "Two years ago," writes Drew McLellan at his Marketing Minute blog, "we were in a tizzy over gas prices. We couldn't believe [it was] going to be $2 [a] gallon. ...
  • The Painless Way to Raise PricesSmall Business
    Sooner or later, you're going to raise your prices. An intimidating prospect? Sure, but Drew McLellan says you can implement a price hike without alienating your customers. Just apply a ...
  • Partner Your Product with CareCustomer Insight
    Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase ...
  • Nickel and Dime on the Not-So-SlySmall Business
    In a post at his Living Light Bulbs blog, Ryan Karpeles talks about the wrong way to make a buck. And he offers a prime example: Dollar Rent a Car, ...
  • Who Can Resist a Bargain?Customer Insight
    Many marketers believe customers are attracted to discounted prices. Yet this assumption may be wrong. While a lowered price might make people more inclined to buy your product, they may ...
  • Nobody Wants to Be a TightwadCustomer Insight
    It would be logical for consumers to use a coupon to save money rather than pay full price for a purchase. The notion just makes sense. Yet redemption rates for ...
  • Simple Evaluation Can Resolve an Ineffective CampaignSmall Business
    Though they're a great way to boost short-term sales of products and services, promotions can also lose their impact over time. Senior marketing consultant and MarketingProfs seminar presenter Michael Goodman ...
  • Use Promotions to Develop Relationships That StickSmall Business
    "There are several reasons why smart marketers promote their products and seek short-term volume increases," claims senior marketing consultant and MarketingProfs seminar presenter Michael Goodman. And the reasons extend beyond ...
  • Price Reductions Can BackfireSmall Business
    The goal of marketing promotions is to stimulate short-term sales. This dictum leads many marketers and small-business owners to reduce prices. However, as Michael Goodman explains, cost cutting is not ...
  • How Much Should You Charge for Consulting Services?Small Business
    Setting fees for consulting services is a subject near and dear to the heart of every marketing consultant. Michael Goodman believes there are three philosophical approaches: Hourly or per-diem means ...
  • Make Sure Your Online Pricing Doesn't Alienate Offline RetailersSmall Business
    The Internet can create pricing quandaries for small businesses. How should you price your product when you sell direct though your company Web site and ALSO through your channel partners ...
  • Be Careful with Discount PricingSmall Business
    Companies use discount pricing for many reasons: To stimulate short- term sales; to match a competitor's price reductions; to get high-traffic display space at a major retailer.  ...
  • Six Questions to Ask Your Customers Before You Set Your PricesSmall Business
    "The overarching goal of marketing is to satisfy an unmet consumer need in a way that will ultimately deliver profit to the bottom line," explains Michael Goodman. Once you have ...
  • Let's Play the Price is RightSmall Business
    Why would anyone pay $4 for a cup of Starbucks coffee, $320 for an Hermès scarf or $59,000 for a Mercedes-Benz E550 when many alternatives cost far less? The answer: ...
  • Pitching Services to Small BusinessesSmall Business
    If you are a small business marketer who sells consulting services to other small companies, you've probably noticed that few small business owners will turn down free advice. But convincing ...

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