Marketing Career Turbocharger: Put Yourself in Overdrive

Presenter: William Arruda
Broadcast on Thursday, January 06, 2005
Duration: 90 minutes
Cost: $129.00
This online marketing seminar received 4.5 star(s)

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The New Year often sparks a period of resolution, reflection, and renaissance. It’s when we start to think about where we are and where we want to go. And it is when we have the perfect mindset to put a plan in place to take our marketing careers to the next level.

To succeed as a marketer in today’s ultra-competitive environment, you must take charge of your own career. You must pro-actively build and steadfastly execute your career advancement plan. It’s not your manager or the VP of Marketing’s job to ensure that you are achieving your career goals. It’s yours!

In this seminar, William Arruda will give you everything you need to develop your own marketing career plan. He will share with you the latest trends in marketing careers and give you all the tools and techniques you need to build your career plan for 2005. He will share with you examples of marketers who have achieved incredible success in their careers by using the techniques that he will describe.

Don’t miss this opportunity to get out in front of your peers this year.

You Will Learn

  • The marketing jobs that are the hottest this year
  • How to double the chances that you will achieve your goals
  • Ten ways to create visibility among those who need to know about you
  • How to stand out from others with similar skills and experience
  • Why Google can be your best friend in a job search and why you need to build an online identity
  • Five ways to increase your visibility and presence
  • How to demonstrate your unique value to your manager
  • How to use both halves of your brain to advance your career
  • The three items you must have in your resume/CV
  • How to increase your visibility among those people who need to know about you
  • The one skill you must excel at to make it to the top
  • The latest techniques in career management
  • Networking techniques to help you build your career or find your next big gig

About The Seminar

Marketing professionals at all levels in all industries.

About The Presenter

William Arruda works with individuals and organizations to build strong, memorable brands. Combining his 20 years of international branding expertise with his passion for people, he founded Reach, the world’s first branding consultancy focused on the human side of branding. William speaks on branding at conferences and corporate meetings around the world. He consults with such organizations as Microsoft, Ogilvy & Mather, Adobe and Warner Brothers. William has appeared on BBC TV, the Discovery Channel and Radio America. He has published numerous articles in publications ranging from the Wall Street Journal to the brandchannel.com and is one of the most highly regarded contributors to MarketingProfs.com.

Other virtual seminars with William include:
Brand Building Basics
Google, the Secret Weapon for Career Success

What Participants Said

Of the participants who evaluated this seminar, 92% would recommend it to a colleague. Some of their comments:


"Really great seminar to help you get focused and align your actions with your long and short term goals."


"Presenter was very knowledgeable; offered useful tools; reinforced some things we know, but don't do; great take aways in terms of information, learning and tools."


"I've already brought up points he shared with co-workers. As with marketing an individual, many of William's ideas for the person work for the business. I'd say that he had up-to-date information that was practical and useful."


"I've already recommended the seminar to a friend / colleague saying 'You've got to listen to this seminar on re-freshing your personal brand!' and in doing so, I recommended Premium Plus."


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