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Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)

Presenter: Jason Alba
Broadcast on Thursday, May 29, 2008
Duration: 90 minutes
Cost: $129.00 (FREE for Pro members)

LinkedIn is said to be the leading online professional network. You'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are.

Many of the 16+ million people who have signed up on LinkedIn are probably asking "now what???" This 90-minute seminar cuts to the chase and gives you a hands-on view so you can understand what your LinkedIn strategy should be.

Editor's note: This is not, I repeat, NOT an infomercial for LinkedIn. We wouldn't dare.

You Will Learn

Easy must-do's to help you be found and leave a positive first impression
Important things you can do to not get inundated by less-than-important communication from your network
How to interact with others, in your network or not, to do research, enhance you brand, etc.
What the important aspects of LinkedIn are, and what you can disregard
How to find people that you should find to grow, enhance and nurture your network relationships
What makes a good profile, and what you should do to yours to improve it
About recommendations (how to get and give), groups, and more

About this Seminar

Who Should Attend: If you deal with people, look for customers and work with partners, and want to ensure you have a strong professional brand, this seminar is for you. Whether you are entry-level, a seasoned marketing professional or you own the business, this session will help you enhance your online reach and brand using LinkedIn.

About The Presenter

Jason Alba is the career management evangelist. He got laid off in January 2006 (and still hasn’t quite gotten over it). Even though he had great credentials and it was a job-seeker’s market, Jason could hardly get a job interview. Finally he decided to step back and figure out the job search process and try to understand all of the available resources.

Within a few months he had designed a personal job search tool, JibberJobber.com, which helps professionals manage career and job search activities the same way a salesman manages prospects and customer data. JibberJobber has been recognized as the gold standard in career technology, and has had numerous media mentions.

Jason blogs at www.JibberJobber.com/blog, authored I'm on LinkedIn -- Now What??? and is the co-author of I’m on Facebook -– Now What???

What Participants Said

Of the participants who evaluated this seminar, 94% would recommend it to a colleague. Some of their comments:

"This was incredibly eye-opening. Not only did I go from zero to 60 with regard to my understanding of LinkedIn -- what it is, how it works, how to get the most out of it -- but the session provided valuable information in terms of marketing onself and one's services, independent of LinkedIn as well. The presenter clearly knows his stuff and supported all statements and recommendations with concrete examples. Tremendous!"

"A valuable and comprehensive overview that gave me a much better understanding of how to make Linked-in work harder for me."

"Jason Alba provides everything a new linked in user needs to know in a concise and direct way - save time and listen to this webinar before you try to figure it out on your own!"

"I've been hearing about LinkedIn, but didn't know just how it was being used, and how it would benefit me. Now I have a much clearer picture. Jason also gave us specific how-tos for creating our profiles, connecting, etc."

"Social media is a large and complex subject and my frustration to date with the information available has been that it's been very superficial and presumes an intimate knowledge of each and every platform. By focusing on just one, Jason's webinar made me realize how to apply the strategies he suggests to a variety of other social media."

"I have learned a lot of powerful features of LinkedIn that I would never expect that are there. Great stuff for every professional services marketer!"

"Rich with tips and info - not a sales pitch."

"This is one of the best seminars I've ever attended. Nothing was superfluous. Tips and reasoning moved me to action immediately."

"Would like to have another one on the same subject, as well as others on Twitter, Facebook, etc. Thank you very much. I love the value I receive from being a Pro member."