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The Naked Truth: Insights from Our Social Media Marketing Research

Presenters:
Tim McAtee, Roy Young
Broadcast:
Thu., Jan. 14, 2010, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

Is social media marketing living up to its hype? Attend this presentation of MarketingProfs groundbreaking research on social media marketing practices. Based on a sample of thousands of marketing practitioners, the study is the largest and most comprehensive examination of the use of social media in both B2B and B2C marketing.

The principal authors of the study, Tim McAtee, Director of Research and Roy Young, President of MarketingProfs will summarize the key takeaways from the research to give you the information you need to formulate and justify your 2010 budgets and programs.

Presenters

Tim McAtee is the Director of Research for MarketingProfs, and he has been working as an innovator in digital media research his entire career. Most recently, Tim produced five books in the Benchmark Guide series as a Senior Analyst for MarketingSherpa. Prior to that, Tim designed advanced analytical models while working as the Research Manager for Neo@Ogilvy (the digital media arm of Ogilvy & Mather) in New York.

Tim started his career pushing the boundaries of ad effectiveness research and exploring online focus groups for GM's automotive brands at GM Planworks in Detroit. His work has touched on every type of digital messaging.


Roy Young is President of MarketingProfs and co-author of the pioneering book, Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact (John Wiley & Sons, 2006), which has received praise from leading marketing thought leaders including Philip Kotler, Seth Godin and Jack Trout and leadership guru Warren Bennis.

Roy has worked with numerous marketers from leading companies such as Microsoft, Wells Fargo, and Visa—resulting in the improved stature and value of marketing. He has held high-level marketing and consulting positions at companies such as Time, Inc. and Yankelovich & Partners.

Who Should Attend?

You, if you want to hear what's REALLY happening with social media marketing now.

What Will You Learn?

  • What are other companies like yours doing with social media?
  • How is social media being integrated into the media mix?
  • What are companies investing in terms of both money and time?
  • How does a company’s culture or structure obstruct or support the adoption and success of marketing with social media?

Grapevine Marketing Series

If you want to get the public's attention and keep it piqued, we've assembled the experts to show you how. This is the last of eight seminars in our Grapevine Marketing Series. PRO members have access to these and all our seminars!

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