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microMARKETING: Get Big Results by Thinking and Acting Small

Presenter:
Greg Verdino
Moderator:
Ann Handley
Broadcast:
Thu., Aug. 12, 2010, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 3.5 star(s)

Every day the world sees more than 1 million new blog posts, tens-of-millions of tweets, hundreds-of-millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Microcontent is fast becoming a dominant force in media, we live in an age of information overload, and consumer attention is the scarcest commodity of all. If you're a marketer and hope to earn even a thin slice of that attention, your job has never been tougher than it is today.

How do you thread your messages through, literally, billions upon billions of bite-sized information snapshots to reach the right people? One thing's for sure: you're not going to succeed using traditional mass approaches. Instead the next big thing (and the key to new marketing success) is actually very small—in fact, it's so small it's micro.

In this presentation, Greg Verdino will present real world examples gleaned from work by the world’s biggest brands and the web's scrappiest start-ups to help you understand why the Web is getting "smaller" every day; what this means for your business; and how to create a plan that emphasizes relationships over reach, interaction over interruption, social networking over broadcast networks and the right small things over big-budget media buys.

Presenter

Greg Verdino is VP of strategy and solutions at Powered, a dedicated social media agency. He joined Powered through its acquisition of crayon—a marketing consultancy in which he was a principal—and previously held leadership roles at Digitas, ROO, Globix Corporation, Akamai Technologies and Arbitron, along with several New York area advertising and direct marketing agencies. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and writes a popular and influential marketing blog that can be found at www.gregverdino.com. As a trend spotter and recognized authority on the social web and marketing innovation, he has been profiled in and quoted by many business and news media, including Advertising Age, Adweek, BusinessWeek, Forbes, the New York Times, Newsday, and the Wall Street Journal.

Who Should Attend?

Marketers from large and small companies who want to learn new ways to market products and services online and through social media more effectively.

Greg Verdino will draw upon the key themes presented in his book microMARKETING: Get Big Results by Thinking and Acting Small

What Will You Learn?

  • How to earn the attention of the right influencers and core customers.
  • To build your brand one blog post, one video clip, or even one tweet at a time.
  • How to achieve massive scale in an age when mainstream media is losing ground to customer content creators and peer-to-peer distribution.
  • To tap into today's biggest marketing trends without losing sight of the little things that matter.

Social Media Summer Series

This is the seventh seminar in the 2nd Annual Social Media Summer Series—eight seminars focused on adding Social Media to your marketing mix. Pro members have access to the entire series!

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