Presenter: Carey Azzara
Broadcast on
Thursday, June 01, 2006
Duration: 90 minutes
Cost: $129
Learn more about how our seminars work
Online research is a fast and economical way to learn about your customers and prospects. If you are like most marketers, you are now using web-based surveys to get answers to pressing questions. But are you getting information you can trust and act on? Are you aware of the potential pitfalls of doing your research online? And do you know what makes your online research reliable or invalid?
This seminar will discuss the best practices for conducting online research. You will discover what must be considered when building a research sample, crafting a questionnaire, and fielding the study. Perhaps most importantly, the seminar will guide you through the considerations for deciding when you should and when you should not conduct your research online.
Online research is a powerful tool and when well executed can bring clarity to numerous business problems. However, data collection methods need to be aligned to research objectives; no one data collection method is the best approach for all research designs.
This seminar will focus primarily on best practices for conducting online market research with comparisons to the use of telephone interviewing.
Anyone who has conducted online attitude research in the past or is considering an online survey in the future.
Carey Azzara is Research Director and Chief Operating Officer of Management Insight, a full-service market research consulting firm. He is responsible for the research operations and production, including the analytical team, and field managers.
Carey has over 20 years of expertise in statistical significance testing, multivariate analyses, and power calculations to determine sample size requirements, and data collections methods that maximize response rates.
Prior to joining Management Insight, Carey founded and managed The AlignIT Group, where he developed new research offerings and worked with several organizations to provide products and services aimed at making the IT purchase process more effective for both buyers and suppliers.
Previously, he was Chief Research Officer for Hurwitz Group he ran the research and consulting group recognized for its ability to help clients achieve success by identifying and articulating the business value of technology. Carey led the firm’s development of worldwide custom and syndicated primary research products - quantitative and qualitative.
Prior to his work with the Hurwitz Group, Carey was a Director of Research at IDC responsible for all Corporate Computing Vertical Views worldwide demand-side research, global vertical market research programs, and was the founder of the Technology Integration Panel Study, a worldwide tracker with quarterly data collection in 14 countries and eight languages.
He is a recipient of the coveted James Peacock Memorial Award for Professional Excellence in Market Research.
Carey has a Master’s degree from Fairleigh Dickinson University in Applied Social Psychology and completed doctoral training in Survey Research and Statistics from Boston College.
Of the participants who evaluated this seminar, 62% would recommend it to a colleague. Some of their comments:
"I was mostly interested in delving into what makes a good question, but the content mostly covered what makes a good survey. There was good, usable information, however."
"If you want to learn more about online survey design and how it is used (and useful) in market research, this seminar is a solid foundation for getting started and being successful."
"Listen - the verbal content is more useful than the slides and you can get more from his points than the slides."
"To someone with very limited background in online surveys, this is good grounding material."
Get all MarketingProfs seminars for a year for only $249.
Sign up for Premium Plus Membership Now
Register for this Seminar Now
Get access to this broadcast, slide handouts, full text transcript, and web recording.
No need to register for this seminar, but you do have to login to access the materials.
Have you paid to attend one of our online seminars?
Check out what our members say
about our most recent seminars.
Read more
