• How to Run Your Own Successful Virtual Conference by Kimberly Smith
  Intrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
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• Cures for Eight Common Small-Marketing-Firm Ailments by Steve Adams
  Small-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business core. The following eight cures to the common small-marketing-firm ailments ...
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• Put Crowdsourcing to Work for You: Five Tips for Getting Started by Kimberly Smith
  Some companies are finding that their customers have a truer understanding of their own motivators and needs than even the most-qualified Chief Marketing Officer (CMO), and (what's more) that an outsider perspective may be just what their organizations need. It's called ...
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• How to Bridge the Marketing-Staffing Gap by Eva Wu
  If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, ...
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• Win/Loss Analysis (Part 2)—A Process for Taking Revenue up a Notch by Laura Patterson
  Part 1 of this article series examined the purpose, definition, and metric associated with win/loss analysis. This final part discusses getting started, questions to include in the discussion, when and how to conduct the analysis, and using the findings
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• Speaking Their Language: How to Localize Your Message for Global Customers by Chanin Ballance
  Many companies already recognize the value of translations for reaching that vast worldwide audience. They've been having product information, press releases, and marketing and advertising copy converted into the languages of their current and potential customers for years. But smart companies ...
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• Four Key Components of E-Newsletter Advertising by Drew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they apply them, like this....
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• Guidelines for Choosing Online Marketing Technology by Charisse Tabak
  The burgeoning online marketing industry has produced a veritable treasure trove of technologies and their associated tools to support your efforts. With this cache of options comes the need to be accurate in your selection, making sure the tool matches ...
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• How to Choose and Work With the Best Freelance Copywriters by Richard Pelletier
  Given how critically important effective content is right now and how important copywriters are to the creation of same - it might help the cause of world peace and mutual understanding to shine a little light on things. How do ...
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• Twenty Questions to Ask When Crafting a Search Marketing RFP by Alan Rimm-Kaufman
  Your organization has decided to outsource its search marketing, yet quickly realizes that one size doesn't fit all. In fact, finding the right search marketing vendor depends on your needs, preferences, site and budget. These 20 questions are a good place ...
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• So Many Choices, So Little Difference: A Five-Point Email Marketing Service Provider Checklist by Josh Nason
  You can uncover a slew of companies that tout the virtues of this email service and that email service and that other service over there in the corner. How does a corporate marketer charged with the sole purpose of ...
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• Outsourcing and Delegating: Two Keys to Excelling in Your Career by Stephan Spencer
  Marketers often lament, "If only I had more time...." Improving your productivity by using something like GTD (Getting Things Done) will take you part of the way there. But you also need to become ruthless at delegating. The more effectively you ...
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• Taking the Fear Out of Customer Advisory Programs by Sherri Dorfman
  Planning and running a customer advisory program may seem daunting at first. But you can manage the job by charting your company's direction and approach at the outset. Here are the top three fears companies often have, along with advice ...
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• How Agencies Reach Potential Clients by Bill Colbourne
  Each year, we ask decision-makers at a group of 100 leading brands: "At pitch, what are the specific reasons for choosing one agency over another?" In the latest results, "good chemistry" ranked as the leading factor. Here's a full list of ...
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• Four Questions for Choosing the Right Research Firm by Ed Erickson
  There are many market research firms out there, from tiny consulting firms to huge multinational corporations. With all those choices, how do you find one that will best fit your company's needs? Don't be intimidated. Be inquisitive. Ask these four questions ...
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• Case Studies With Kick: How to Write an Insight-Based Case Study by Mark Levy
  Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from its energy. It should be exciting to tell and ...
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• Four Low-Cost Web Marketing Strategies by Eileen Cruz Coleman
  Web marketers don't sit in labs, mixing and testing search engine formulas. Good Web marketers form online relationships by joining discussion forums, subscribing to e-newsletters, visiting blogs, and introducing themselves to online media. So get inspired and get yourself out there.
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• Four Lessons of a Quest to Reach a Truly Mass Audience by Steve Frost
  Specialized and targeted audiences are great, but what about those Fortune 500 advertisers that still wish to reach a truly LARGE audience? The author challenged his R&D team to develop a new advertising vehicle that delivers a true mass audience. The ...
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• Asking the Right Questions: Three Steps to Hiring the Best Consultant for Your Project by Marsha Keeffer
  You've decided to hire a consultant to take on a large marketing project. Maybe you've had dozens of successful consulting relationships—maybe you've never had one. In either case, you're about to open your cell phone and call a consultant when ...
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• The CMO's Guide to a Shifting Marketplace by Suzanne Lowe
  If only clients would stand still. How much easier our lives as marketing professionals would be if client needs were consistent year after year and their marketplaces were never buffeted with changes from the economy or competition. Unfortunately, that's not the ...
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• Is He a Searcher or a Sleaze?
  As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands ...
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• Caution: This Is NOT a DIY Project
  While enjoying a recent meal out, Richard King got into a friendly conversation with a fellow diner about his work in email marketing. "After 15 minutes our discussion [came to] ...
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• Look to Where the Sun Is Shining
  "The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom," says Blaire Borthayre in an article at MarketingProfs. And ...
  More articles on Customer Behavior, Hiring Outside Resources, Hispanic Marketing, Recession
• Win, Lose or Draw
  In a premium article at MarketingProfs, Laura Patterson says you shouldn't think of win/loss analysis as a customer-satisfaction survey. Rather, she explains, it's "a process for differentiating why one sales ...
  More articles on Customer Satisfaction, Hiring Outside Resources, Marketing Analytics, Surveys
• Stay Away from Plug-and-Play
  Diana Huff offers an interesting warning to small businesses in a recent post at her B2B Marcom Writer blog: When creating a website, keep away from companies that offer "plug-and-play" ...
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• Matchmaker, Matchmaker, Make Me a Match
  Anyone can claim to design websites. So before you hire a designer, it's important to ask a few key questions. Oliver Feakins of WebTalent recommends starting with a request to ...
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• Deciphering the Vendor Mating Call
  "Finding a good search engine marketing vendor is a bit like finding a compatible mate," writes Katie Deatsch in a recent Internet Retailer article. To be successful, marketers "first need ...
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• A Fine Mess Caused by the Fine Print
  "I was going to hire a company today to do something fairly simple that would have cost [an advertised] $45," begins a post at the Service Untitled blog. But there ...
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• Do You Hear What I'm Saying?
  Words for Hire blog's Karen Swim tells the story of Jane, a freelance editor hired by Miranda to proofread an e-book. To Jane, this request entailed an exhaustive review of ...
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• It's Not Me, It's You
  Good PR doesn't come cheap, and if you're not seeing results from your agency, it's only natural to consider other options. But before firing your agency, Todd Defren at the ...
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• Searching for the Searcher
  Many marketers erroneously go about hiring an SEM firm as they would an ad agency. But according to Rimm-Kaufman Group's George Michie, the process is more akin to hiring a ...
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• Beware: It's a Social-Media Gold Rush
  Back in December, Geoff Livingston and Beth Harte created a lighthearted blog post entitled "Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger." With the wild ...
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• Don't Wash Your Hands, OK?
  In a recent post at eMagine's B2B Web Strategy blog, Matt Roche warns about the dangers of outsourcing your PPC campaigns—and then washing your hands of them. Oftentimes, when B2B ...
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• My House or Yours?
  With the Search Engine Marketing industry in North America generating more than $10 billion annually, most marketers know that search needs to be a part of their plan. What they ...
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• Search Is 6/8 of Research
  You have lots of options when it comes to market research. "[T]here is a research firm for every project," says Ed Erickson in an article at MarketingProfs.com. "Don't settle for ...
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Hiring Outside Resources case studies, deconstructing real life examples and illustrating lessons learned

• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
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• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday Salesby Wacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community.
  More case studies on Case Studies, Creativity, Customer Engagement, Email Marketing, Hiring Outside Resources, Sales, Websites, Word of Mouth

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Hiring Outside Resources online seminar broadcasts from the best minds in marketing

• What You Need to Know About Becoming (or Hiring) a Marketing ConsultantAttendee rating:  - 11/8/2007
  More seminars on B2B Marketing, Hiring Outside Resources, Management, Marketing Operations
• Small Business Series: How to Advertise on a Modest BudgetAttendee rating:  - 10/19/2007
  More seminars on Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word of Mouth
• Small Business Series: Do-It-Yourself Market ResearchAttendee rating:  - 6/22/2007
  More seminars on Hiring Outside Resources, Market Research, Marketing Tips, Small Business
• Search Marketing Essentials for Online RetailersAttendee rating:  - 2/8/2007
  More seminars on Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Conducting Online Research the Right WayAttendee rating:  - 6/1/2006
  More seminars on Hiring Outside Resources, Market Research, Marketing Tips, Online Marketing, Surveys, Writing
• Marketing Research the Guerrilla WayAttendee rating:  - 5/11/2006
  More seminars on Brand Loyalty, Customer Engagement, Hiring Outside Resources, Market Research, Marketing Tips, Surveys, Writing
• Advanced Topics in Paid Search MarketingAttendee rating:  - 3/9/2006
  More seminars on Creativity, Hiring Outside Resources, Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing

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Hiring Outside Resources marketing downloads for the busy professional

• Shopper's Handbook on Search Marketing Firms
  This is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
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