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Writers for Hire: How to Get What You Pay for on Elanceby Anita Williams Weinberg
When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't ...
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Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric Anderson
Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP.
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Human vs. Machine: Clash of the Translation Titansby Ora Solomon
Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.
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Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your Teamby Ed Thompson
Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the right team.
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How to Hire a Chief Content Officer: 11 Key Traitsby Ann Handley
What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should have these critical (but not so obvious) skills.
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What Dealing With Inconsiderate Prospects Has Taught Meby Dan O'Sullivan
Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. Here are a few tips I've picked up.
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How to Hire Your Social Media Strategistby Verónica Maria Jarski
When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's how to hire the right person and get results.
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Outsourced Marketing: Does It Make Sense for You?by Mike Etzinger
Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a few drawbacks to consider when contemplating outsourcing.
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How to Plan a Successful Website Redesignby Andrew Follett
Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you go out and rebuild the most important weapon in your marketing arsenal, make sure you have a ...
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Six Ways to Maintain Your Brand's Voice While Using Freelancersby Amanda Maksymiw
Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with your brand identity.
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Bambi vs. Godzilla: How to Work With Very Big Clientsby Matthew Stibbe
Who said small firms can do business only with other small firms? If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This is how one ...
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10 Best-Practices in Planning and Marketing Virtual Eventsby Tom Wieser
Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide feedback, and network—all via their computer.
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Eight Questions to Ask When Buying a Marketing Listby Chris Golec
Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured ...
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A Five-Step Guide to Take Your Campaign Globalby Dina Paglia
How can you ensure that your translated campaign carries the impact of the original? More important, how do you avoid the enormous cost (new creative, photography, design) of having to launch a new marketing campaign for each local market?
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The Value of SaaS Isn't Just Lower Costby Peter A. Cohen
Build a value proposition for your SaaS solution that's supported by multiple legs, because there's danger in relying on a single strategic advantage over your competitors. In other words, it's hard to sit on a one-legged stool.
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How to Run Your Own Successful Virtual Conference
by Kimberly SmithIntrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
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Cures for Eight Common Small-Marketing-Firm Ailmentsby Steve Adams
Small-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business core. The following eight cures to the common small-marketing-firm ailments ...
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Put Crowdsourcing to Work for You: Five Tips for Getting Started
by Kimberly SmithSome companies are finding that their customers have a truer understanding of their own motivators and needs than even the most-qualified Chief Marketing Officer (CMO), and (what's more) that an outsider perspective may be just what their organizations need.
It's called ...
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How to Bridge the Marketing-Staffing Gapby Eva Wu
If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less.
Now more than ever, however, ...
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Win/Loss Analysis (Part 2)—A Process for Taking Revenue up a Notchby Laura Patterson
Part 1 of this article series examined the purpose, definition, and metric associated with win/loss analysis. This final part discusses getting started, questions to include in the discussion, when and how to conduct the analysis, and using the findings