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Hiring Outside Resources: How-to articles covering the latest marketing tactics, tips, and strategies.

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Hiring Outside Resources: Marketing downloads for the busy professional

  • Shopper's Handbook on Search Marketing Firms
    This is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
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