Marketing Resources: Surveys

• Questionnaire Auditing: The Quality-Control Step You Cannot Afford to Skipby Carey V. Azzara
  The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly written and designed questionnaire—no matter how great you are at ...
  More articles on Market Research, Marketing Smarter, Marketing Tips, Surveys, Writing
• Fatal Mistakes in Questionnaire Design: Leading and Misleading Questionsby Carey V. Azzara
  Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data could cause an organization's failure rather than lead to its ...
  More articles on Measurement, Surveys, Writing
• Email Campaign Testimonials: How to Maximize Customer Praiseby Hal Licino
  Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid advertisement. Email-based testimonials can be just as persuasive, but the ...
  More articles on Advertising, Email Campaigns, Marketing Smarter, Surveys, Testimonials, Writing
• How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scalesby Carey V. Azzara
  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're not—and how to avoid them in your survey instruments.
  More articles on Creativity, Feedback, Marketing Tips, Research, Surveys, Writing
• Two Survey Questionnaire Flaws to Avoid: Scary Matrix Questions and Unbalanced Scalesby Carey V. Azzara
  Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the more common and onerous problems, this article explores two separate ...
  More articles on Market Research, Marketing Tips, Measurement, Survey Data, Surveys
• Shopper Marketing—So What's Keeping You?by Alison Chaltas
  In today's consumer-goods industry, manufacturers and retailers alike are recognizing the value of developing an integrated understanding of the consumer and the shopper. Combining the voice of the shopper into brand and category plans is rapidly becoming a cost of ...
  More articles on Collaboration, Customer Experience, Marketing Strategy, Measurement, ROI, Surveys
• Tap the Power of Customer Feedbackby Carolyn Hall
  In 2010, there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes. Thanks to today's Web-based technologies, you have an unprecedented number of opportunities to generate real business value from such ...
  More articles on Brand Loyalty, Collaboration, CRM, Customer Engagement, Surveys
• Do Your Customer Surveys Measure Up? by David Jackson
  Most companies use a crude approach to gathering vital customer data: Periodic, often annual, surveys that are disconnected in time from the events they are purporting to measure are the norm. We call them the Annual ''Do You Love Us?'' Survey, ...
  More articles on Customer Satisfaction, Marketing Smarter, Marketing Tips, Surveys
• How Social Is Socially Acceptable in Email?by Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier ...
  More articles on B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• Use Surveys to Get Close to Your Customersby John Wechsler
  We all know that it costs less to keep a current customer than it does to acquire a new one. As budgets continue to be pinched and resources diminish, businesses would do well to stop looking at past and future ...
  More articles on Customer Relationships, Marketing Budgets, Marketing Tips, Surveys, Writing Whitepapers
• Does Your Email Need a Frequency Adjustment? Ways to Tune the Dialsby Karen Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it ...
  More articles on Email Campaigns, Email Marketing, Marketing Analytics, Marketing Smarter, ROI, Segmentation, Surveys, Testing
• Improve Your Email Marketing Through Segmentationby Michael Clark
  Not all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing interests. Email messages that are segmented, targeted, and relevant to the ...
  More articles on Email Lists, Email Marketing, Segmentation, Small Business, Surveys, Targeting
• Three Reasons to Be Wary of Customer Satisfaction Surveysby Bill Cusick
  There is an entire industry devoted to helping companies determine customer satisfaction levels through surveys and analysis. But how much real value does knowledge of "satisfaction" contribute to helping you keep profitable customers? The answer, unfortunately, is "not much." Though surveys ...
  More articles on Customer Satisfaction, Surveys
• Seven Rules for Achieving Higher Online Survey Response Ratesby Dean Wiltse
  Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a lack of incentives for survey completion. So how do you ensure ...
  More articles on CAN-SPAM, Copywriting, Customer Engagement, Email Campaigns, Surveys
• Making Market Research Useful... Not Just Interestingby Reg Price, Neil Stewart, Katie Shaw
  A wise but anonymous marketer once said that a market research report that gets described as "interesting" has failed. It's only when it's "useful" that it gets the pass mark. After all, what's the point of interesting research if it ...
  More articles on Customer Behavior, Customer Engagement, Market Research, Surveys
• We Know Our Net Promoter Score: Now What?by Jeanne Bliss
  There is a frenzied optimism on the simplicity and potency of the new NetPromoter concept. But beware, if your end game is simply pushing for the greatest NetPromoter score�know that at the end of the day this may just be ...
  More articles on Customer Experience, Net Promoter, Surveys, Voice of the Customer
• How to Make a Client-Satisfaction Survey Pay offby Doug Stern
  These smartest and bravest professional service firms have discovered the risks and rewards of the client satisfaction survey done right. Here's how you can do the same.
  More articles on Customer Engagement, Customer Satisfaction, Marketing Smarter, Surveys, Writing
• Twelve Tips for Conducting Effective Surveysby Brian Henderson
  We've all been on the receiving end of far too many poorly constructed surveys that required too much time and energy simply to share our thoughts. Here's a top 12 list of how to conduct surveys without losing contact with ...
  More articles on Marketing Smarter, Marketing Tips, Surveys, Writing
• Online Marketing on a Shoestring Budgetby Jodi Bash
  More articles on Email Campaigns, Marketing Budgets, Newsletters, Online Marketing, Surveys, Trade Shows/Events
• Sales Secrets of an Interactive Biz-Dev Guyby Kevin Arthur
  More articles on Collaboration, Market Research, Marketing Smarter, Sales, Surveys, Targeting

See all 71 marketing articles related to Surveys

• Four Ways to Make Your Webinar a Boring Waste of Time
  Think about the last webinar you attended. Did it have your full attention? Or did you also open your mail? Wave a passing colleague into your office for a quick ...
  More articles on Customer Behavior, Marketing Tips, Surveys, Webinars
• One-third of Brands Converting via Social Media
  With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale ...
  More articles on Research Summaries, Sales, Social Media, Surveys
• Three Errors That Lead to Bad Survey Questions
  If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to ...
  More articles on Marketing Analytics, Surveys, Writing
• Ask an Imprecise Question, Get an Imprecise Answer
  When you write survey questions, it's important to ensure the information it elicits will produce meaningful analysis. "Data from mixed-mode questions are hard, if not impossible, to interpret accurately," explains ...
  More articles on Marketing Analytics, Surveys, Writing
• Most Brands Don't Make Emotional Connections
  Though most marketers understand the value of connecting with consumers on an emotional level, nearly two-thirds (62%) say their brand's messaging is focused on rational and functional elements rather than ...
  More articles on Brand Positioning, Research Summaries, Surveys
• Adoption of Emerging Marketing Channels Heats Up
  Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics such ...
  More articles on Channel Marketing, Forecasts, Research Summaries, Surveys
• Do You Love Us?
  "Our experience suggests that most companies use a crude approach to gathering vital customer data," says David Jackson in an article at MarketingProfs. "Periodic, often annual, surveys that are disconnected ...
  More articles on Marketing Analytics, Measurement, Surveys
• B2B Marketers Shift Strategy, Focus in 2009
  Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Pro members.
  More articles on B2B Marketing, Marketing Budgets, Recession, Research, Surveys
• Use the Right Tools
  In a post at Harvard Business Online, Scott Anthony recalls a client who read a magazine article suggesting a focus on quantitative research for businesses with limited resources. He wanted ...
  More articles on Marketing Analytics, Research, Surveys
• Spooky, Yes, but It Works
  In a recent post at ClearAction's Customer Experience Optimization blog, Lynn Hunsaker cites a troubling stat from Accenture's Delivering on the Promise study. Though 75% of surveyed executives viewed their ...
  More articles on Creativity, Customer Behavior, Customer-Centric, Customer Service, Surveys
• Should I Stay or Should I Go?
  As your company joins the discussion in online communities, you might wonder whether your presence is welcomed or resented. In a post at the Daily Fix blog, Mike O'Toole reports ...
  More articles on Community, Marketing Analytics, Social Media, Surveys
• The Color of Money
  As environmental awareness continues to rise, the average consumer has become more conscious of the need to make greener choices. A post at the Osocio blog highlights a satirical cartoon from ...
  More articles on Green Marketing, Marketing Inspiration, Surveys
• Lessons From a Cardboard Box
  Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
  More articles on Blogging, Email Marketing, Marketing Tips, Surveys
• Win, Lose or Draw
  In a Pro article at MarketingProfs, Laura Patterson says you shouldn't think of win/loss analysis as a customer-satisfaction survey. Rather, she explains, it's "a process for differentiating why one sales ...
  More articles on Customer Satisfaction, Hiring Outside Resources, Marketing Analytics, Surveys
• Eyes Glued Open: Video on the Internet
  Media—from television to Internet video sites like YouTube and Hulu—consume more and more of our time nowadays. A Nielsen quarterly report gauges the influence of these media in our every ...
  More articles on Digital Marketing, Surveys, Videos, YouTube
• Get 'em Chattering
  When it comes to the analyzing the data you collect at your Web site, you're doing a great job. You know which of your customers visit most often, where they ...
  More articles on Feedback, Interactive Marketing, Marketing Analytics, Surveys, Web Analytics, Websites
• The Easy Way to Slice and Dice
  Even a small company can benefit from email messages tailored to a recipient's specific wants and needs. "Using segmentation," says Michael Clark in an article at MarketingProfs, "customers only get ...
  More articles on Customer Behavior, Customer Relationships, Email Marketing, Segmentation, Small Business, Surveys
• My Brand Can Beat Up Your Brand
  What is this thing called brand loyalty? What are we really thinking when we say we prefer Brand X over another? These researchers identified some key thought processes of brand ...
  More articles on Brand Loyalty, Customer Behavior, Surveys
• So You Wanna Be a Swan?
  "We're duped into believing that the pretty, the pristine, and the perfect get all the perks, all the breaks, all the glory," says Vicki Kunkel in her book Instant Appeal. ...
  More articles on Branding, Customer Behavior, Small Business, Surveys
• Monkey See, Monkey Choose
  Social scientists have long been intrigued by the human tendency to mimic the behavior of others. Research has shown that people automatically mimic other people's posture, mannerisms and facial expressions ...
  More articles on Customer Behavior, Market Research, Surveys

See all 21 marketing Daily Posts related to Surveys

Surveys case studies, deconstructing real life examples and illustrating lessons learned

• How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter Scoreby MyFax
  Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, it faced the issue of how to individually engage customers to ensure long-term relationships. Here's what it did.
  More case studies on Case Studies, Customer Engagement, Customer Experience, Customer Service, Net Promoter, Surveys, Websites, Word of Mouth
• How a Rental Car Firm Upped New York Revenue 24%, Improved Customer Serviceby Dollar Thrifty Automotive Group
  In late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint Dollar's weaknesses. The resulting efficiencies helped Dollar grow its parking-related business by 24%.
  More case studies on Case Studies, Customer Experience, Customer Service, Sales, Surveys
• How Major League Baseball Doubled Fan Research Without Increasing Costsby Major League Baseball
  Each year, when MLB's postseason culminates with the World Series, all eyes are on baseball—or are they? With most teams out of the running, do those fans continue to watch? Are the resources invested in marketing worthwhile, or in tune with fans' true passions?
  More case studies on Case Studies, Customer Advisory Programs, Customer Satisfaction, Interactive Marketing, Segmentation, Surveys
• How a Software Company Became a Marketing Partner By Adding Mobile Databy SalesTrac, Inc.
  When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through an all-in-one system that added survey management and real-time reporting of consumer feedback to its services. Check out the results.
  More case studies on Case Studies, Customer Satisfaction, Market Research, Social Media, Surveys
• How an Established Service Firm Harnessed 'Voice of the Customer' to Revamp Its Image and Increase Salesby Hampton, Lenzini & Renwick Inc.
  A civil engineering firm with a tremendous reputation faced a major challenge: It had grown its business by repeat business and referrals, and now some of its best clients were beginning to retire. The company was losing market share. By implementing a "voice of the customer" survey and then creating marketing pieces using the words of satisfied customers, the company has given itself a more professional image. It has also increased the number of requests for proposals (RFPs) it attracts, as well as its success rate on those RFPs.
  More case studies on Brand Positioning, Case Studies, Sales, Surveys, Voice of the Customer

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Surveys online seminar broadcasts from the best minds in marketing

• Crash Course #2: How to Build and Manage Your Marketing DatabaseBroadcast on 11/2/2006 11:00:00 AM
  More seminars on Customer Behavior, Direct Marketing, Email Lists, Marketing Tips, Surveys
• Conducting Online Research the Right WayBroadcast on 6/1/2006 11:00:00 AM
  More seminars on Hiring Outside Resources, Market Research, Marketing Tips, Online Marketing, Surveys, Writing
• Marketing Research the Guerrilla WayBroadcast on 5/11/2006 11:00:00 AM
  More seminars on Brand Loyalty, Customer Engagement, Hiring Outside Resources, Market Research, Marketing Tips, Surveys, Writing

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Surveys marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  More tools on Market Research, Measurement, Online Marketing, Surveys, Testing

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