• Do Your Customer Surveys Measure Up?  by David Jackson
  Most companies use a crude approach to gathering vital customer data: Periodic, often annual, surveys that are disconnected in time from the events they are purporting to measure are the norm. We call them the Annual ''Do You Love Us?'' Survey, ...
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• How Social Is Socially Acceptable in Email? by Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier ...
  More articles on B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• Use Surveys to Get Close to Your Customers by John Wechsler
  We all know that it costs less to keep a current customer than it does to acquire a new one. As budgets continue to be pinched and resources diminish, businesses would do well to stop looking at past and future ...
  More articles on Customer Relationships, Marketing Budgets, Marketing Tips, Surveys, Writing Whitepapers
• Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials by Karen Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it ...
  More articles on Email Campaigns, Email Marketing, Marketing Analytics, Marketing Smarter, ROI, Segmentation, Surveys, Testing
• Improve Your Email Marketing Through Segmentation by Michael Clark
  Not all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing interests. Email messages that are segmented, targeted, and relevant to the ...
  More articles on Email Lists, Email Marketing, Segmentation, Small Business, Surveys, Targeting
• Three Reasons to Be Wary of Customer Satisfaction Surveys by Bill Cusick
  There is an entire industry devoted to helping companies determine customer satisfaction levels through surveys and analysis. But how much real value does knowledge of "satisfaction" contribute to helping you keep profitable customers? The answer, unfortunately, is "not much." Though surveys ...
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• Seven Rules for Achieving Higher Online Survey Response Rates by Dean Wiltse
  Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a lack of incentives for survey completion. So how do you ensure ...
  More articles on CAN-SPAM, Copywriting, Customer Engagement, Email Campaigns, Surveys
• Making Market Research Useful... Not Just Interesting by Reg Price, Neil Stewart, Katie Shaw
  A wise but anonymous marketer once said that a market research report that gets described as "interesting" has failed. It's only when it's "useful" that it gets the pass mark. After all, what's the point of interesting research if it ...
  More articles on Customer Behavior, Customer Engagement, Market Research, Surveys
• We Know Our Net Promoter Score: Now What? by Jeanne Bliss
  There is a frenzied optimism on the simplicity and potency of the new NetPromoter concept. But beware, if your end game is simply pushing for the greatest NetPromoter score�know that at the end of the day this may just be ...
  More articles on Customer Experience, Net Promoter, Surveys, Voice of the Customer
• How to Make a Client-Satisfaction Survey Pay off by Doug Stern
  These smartest and bravest professional service firms have discovered the risks and rewards of the client satisfaction survey done right. Here's how you can do the same.
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• Twelve Tips for Conducting Effective Surveys by Brian Henderson
  We've all been on the receiving end of far too many poorly constructed surveys that required too much time and energy simply to share our thoughts. Here's a top 12 list of how to conduct surveys without losing contact with ...
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• Online Marketing on a Shoestring Budget by Jodi Bash
  There are many resources on the Web for small budgets, and they can enhance the way you interact with your customers. They key is to understand what you need and find the service that best fits your needs.
  More articles on Interactive Marketing, Online Marketing, Permission Email Marketing, Surveys
• The Art of Listening: Market Research Tools That Any Company Can Use by Jay Lipe
  People have long conducted market research. Not with fancy focus groups or complicated conjoint analysis, but just by asking questions and listening to the answers. Using this art of listening is so crucial to the success of your company's marketing, ...
  More articles on Blogging, Customer Satisfaction, Market Research, Surveys
• Measuring Your Top Marketing Strategies by Suzanne Lowe
  It's safe to say that we all have a list of top marketing strategies. Every year they appear on the strategic plan, they drive activities throughout the firm, and their progress is discussed at the highest levels. But are the ...
  More articles on Marketing Strategy, Measurement, Segmentation, Surveys, Targeting, Telemarketing
• Is Your Company a Customer Survey Score Whore? by Jeanne Bliss
  Is your commitment to customers real? Or are you merely jockeying for position on the latest customer scoreboard?
  More articles on Customer Experience, Customer Retention, Management, Surveys
• The High-Tech Marketing/Business Model Boot Camp: Give Me That Thing Called Love by Nilofer Merchant
  Do your customers look at your products with the same eager anticipation as they once did? Have your customers stayed "married" to you? Would you consider them still in love—or waiting it out until someone better comes along?
  More articles on Brand Loyalty, Customer Experience, High-Tech Marketing, Market Research, Surveys
• Do Intentions Really Predict Behavior? by Pierre Chandon, Vicki G. Morwitz, Werner J. Reinartz
  We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in marketing research because they represent easy-to-collect proxies of behavior. For example, most studies of satisfaction use consumers' intentions ...
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• Brand Transformation: When (and How) to Revitalize a Brand by Ted Mininni
  When should companies allow declining, aging brands to finish their life cycles? When should they opt to revitalize them? There are hard questions for companies in view of fast-changing consumer demands, increasing global competition, and diminishing awareness of heritage brands ...
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• How to Write an Effective Survey Questionnaire (Part 1) by Robert Kaden
  Writing an effective questionnaire is not a task for novices. At the very least it requires an understanding of four basic issues.
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• Branding From Scratch: Creating a New Identity for an Established Institution (a Case Study) by Abigail James
  With more than 30 different visual presentations of the University of the Pacific's name in use, and at least that many different messages going to its many publics, the university was a prime candidate for a branding project. But how ...
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• US Consumers Unprepared for Rainy Day
  Half of all US consumers would struggle if they had to meet an unexpected expense, and many lack the resources to meet an unexpected financial crisis, like sudden car or ...
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• Weaker Online Holiday Spending Expected
  Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend ...
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• Half of Americans to Buy Toys During Holidays
  This holiday season, 54% of Americans say they will buy toys as gifts, compared with 47% who said so last year, according to a Harris Poll. Among consumers who intend ...
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• Readers Willing to Pay for Online News
  Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG).
  More articles on Customer Behavior, Market Research, Mobile Marketing, Smart Phones, Surveys
• Newspapers Still Reach the Affluent, Educated
  Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research.
  More articles on Customer Behavior, Market Research, Surveys
• Social Media, Mobile to Guide Holiday Shopping
  Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual ...
  More articles on E-Commerce, Market Research, Social Media, Surveys
• More SMBs Use Online Media Than Traditional
  For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.
  More articles on Advertising, Market Research, Mobile Marketing, Surveys, Websites
• Americans Altering Attitudes About Money
  As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a ...
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• Newspaper Sites Attract 38% of Internet Users
  Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online ...
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• Kanye, Jon & Kate: Tops for Halloween
  Kanye West and Jon & Kate Gosselin topped the list in a survey of likely Halloween costume choices this year based on a celebrity mistake. Jon & Kate also swept ...
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• Consumer Confidence Down, Present Situation Index Plunges
  The Conference Board Consumer Confidence Index, which had declined in September, deteriorated further in October, as did the Present Situation Index, which plunged to its lowest reading in 26 years.
  More articles on Customer Behavior, Market Research, Recession, Surveys
• 19% of Internet Users Use Twitter
  Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use ...
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• Cable TV Tops List of Moms' Must-Haves
  Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. ...
  More articles on Recession, Segmentation, Surveys, Women
• Top 10 Online Retailers, September 2009
  September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen.
  More articles on E-Commerce, Mail Order, Surveys, Websites
• Halloween Spending Down 15% This Year
  US consumers are cutting back on their Halloween plans this year in response to the state of the economy. Still, plenty of people will be buying costumes for themselves and ...
  More articles on Market Research, Recession, Surveys
• Gays Prefer Working in States with Marriage Equality
  Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an ...
  More articles on Career Management, Market Research, Recession, Segmentation, Surveys
• Consumers 18-34 in US vs. Canada
  Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these ...
  More articles on Customer Behavior, Market Research, Segmentation, Surveys
• 36% of Internet Users Visit Newspaper Sites
  Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from ...
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• B2B Marketers Shift Strategy, Focus in 2009
  Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Premium members.
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• Consumers Dislike Behavioral Targeting
  Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.
  More articles on Advertising, Customer Behavior, Market Research, Surveys, Targeting

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Surveys case studies, deconstructing real life examples and illustrating lessons learned

• How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter Scoreby MyFax
  Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, it faced the issue of how to individually engage customers to ensure long-term relationships. Here's what it did.
  More case studies on Case Studies, Customer Engagement, Customer Experience, Customer Service, Net Promoter, Surveys, Websites, Word of Mouth
• How a Rental Car Firm Upped New York Revenue 24%, Improved Customer Serviceby Dollar Thrifty Automotive Group
  In late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint Dollar's weaknesses. The resulting efficiencies helped Dollar grow its parking-related business by 24%.
  More case studies on Case Studies, Customer Experience, Customer Service, Sales, Surveys
• How Major League Baseball Doubled Fan Research Without Increasing Costsby Major League Baseball
  Each year, when MLB's postseason culminates with the World Series, all eyes are on baseball—or are they? With most teams out of the running, do those fans continue to watch? Are the resources invested in marketing worthwhile, or in tune with fans' true passions?
  More case studies on Case Studies, Customer Advisory Programs, Customer Satisfaction, Interactive Marketing, Segmentation, Surveys
• How a Software Company Became a Marketing Partner By Adding Mobile Databy SalesTrac, Inc.
  When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through an all-in-one system that added survey management and real-time reporting of consumer feedback to its services. Check out the results.
  More case studies on Case Studies, Customer Satisfaction, Market Research, Social Media, Surveys
• How an Established Service Firm Harnessed 'Voice of the Customer' to Revamp Its Image and Increase Salesby Hampton, Lenzini & Renwick Inc.
  A civil engineering firm with a tremendous reputation faced a major challenge: It had grown its business by repeat business and referrals, and now some of its best clients were beginning to retire. The company was losing market share. By implementing a "voice of the customer" survey and then creating marketing pieces using the words of satisfied customers, the company has given itself a more professional image. It has also increased the number of requests for proposals (RFPs) it attracts, as well as its success rate on those RFPs.
  More case studies on Brand Positioning, Case Studies, Sales, Surveys, Voice of the Customer

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Surveys online seminar broadcasts from the best minds in marketing

• Crash Course #2: How to Build and Manage Your Marketing DatabaseAttendee rating:  - 11/2/2006
  More seminars on Customer Behavior, Direct Marketing, Email Lists, Marketing Tips, Surveys
• Conducting Online Research the Right WayAttendee rating:  - 6/1/2006
  More seminars on Hiring Outside Resources, Market Research, Marketing Tips, Online Marketing, Surveys, Writing
• Marketing Research the Guerrilla WayAttendee rating:  - 5/11/2006
  More seminars on Brand Loyalty, Customer Engagement, Hiring Outside Resources, Market Research, Marketing Tips, Surveys, Writing

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Surveys marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  More tools on Market Research, Measurement, Online Marketing, Surveys, Testing

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