Surveys: How-to articles covering the latest marketing tactics, tips, and strategies.

• Data-Rich and Insight-Poor [Infographic]Verónica Maria Jarski
  To find out how businesses are handling the deluge of information that's become available to them, Infogroup Targeting Solutions and Yesmail Interactive sponsored a study, then produced an infographic to ...
  Customer Behavior, Customer Insight, Data, Google Analytics, Market Research, Survey Data, Surveys
• A Market Research Survey on a Shoestring Budget: How I Did ItAsh Moosa
  I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a ...
  B2C, Blogging, Customer Acquisition, Customer Insight, E-Commerce, Market Research, Promotions, Research, Retail Marketing, Surveys
• Customer Experiences and the Theory of RelativityHoward Lax, PhD
  Your customers see the world through a lens of comparisons to meaningful reference points. That has repercussions for the design, measurement, and analysis of customer experiences—and, by extension, customer loyalty.
  Customer Behavior, Customer Experience, Measurement, Positioning, Survey Data, Surveys, Value Propositions
• Voice of the Customer: Trick or Treat for Your Product Launch?Tim Riesterer
  Have you heard of the phenomenon of “declared preference” versus “revealed preference?” If you haven’t, you may be in for a scary surprise this Halloween season if you are using ...
  Customer Acquisition, Lead Nurturing, Market Research, Positioning, Product Marketing, Research, Sales, Surveys, Value Propositions, Voice of the Customer
• Six Content Marketing Opportunities You're Missing [Slide Show]Daniel Kuperman
  When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, videos, and other channels, but they shouldn't forget these six touch points.
  Content, Content Marketing, Email, Marketing Strategy, Surveys
• CEO Communications: Five Phrases That Signal 'BS'
  Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the ...
  Management, Public Relations, Research Summaries, Surveys
• Four Ways to Make Your Webinar a Boring Waste of Time
  Think about the last webinar you attended. Did it have your full attention? Or did you also open your mail? Wave a passing colleague into your office for a quick ...
  Customer Behavior, Marketing Tips, Surveys, Webinars
• One-third of Brands Converting via Social Media
  With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale ...
  Research Summaries, Sales, Social Media, Surveys
• Three Errors That Lead to Bad Survey Questions
  If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to ...
  Marketing Analytics, Surveys, Writing
• Questionnaire Auditing: The Quality-Control Step You Cannot Afford to SkipCarey V. Azzara
  The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly ...
  Market Research, Marketing Smarter, Marketing Tips, Surveys, Writing

Surveys: Online seminar broadcasts from the best minds in marketing

• Crash Course #2: How to Build and Manage Your Marketing DatabaseBroadcast on 11/2/2006 with Pegg Nadler
  For many marketers, questions abound as to what data to use, the differences in data, the best uses of data, the types of database systems, and current practices in database marketing. We explore this in this seminar.
  Customer Behavior, Direct Marketing, Email Lists, Marketing Tips, Surveys
• Conducting Online Research the Right WayBroadcast on 6/1/2006 with Carey Azzara
  This seminar will discuss the best practices for conducting online research. You will discover what must be considered when building a research sample, crafting a questionnaire, and fielding the study.
  Hiring Outside Resources, Market Research, Marketing Tips, Online Marketing, Surveys, Writing
• Marketing Research the Guerrilla WayBroadcast on 5/11/2006 with Robert Kaden
  Robert Kaden, author of Guerrilla Marketing Research,presents tools to develop action-oriented research and guidelines for stretching your research budget.
  Brand Loyalty, Customer Engagement, Hiring Outside Resources, Market Research, Marketing Tips, Surveys, Writing

Surveys: Marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  Market Research, Measurement, Online Marketing, Surveys, Testing