Go PRO Now
Get unlimited access to all of our exclusive marketing resources
AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more. more
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients. more
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States. more![How B2B SMBs Can Build Credibility on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260115-infographic-lg.jpg)
This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences. more
Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more. more
Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers. more
Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more. more
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers. more
PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more. more
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world. more
Discover how to build a branded B2B podcast that earns trust, strengthens sales alignment, engages your ideal customers, and drives measurable pipeline impact—not vanity listens. Read more. more
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research. more![How to Make Your Social Media Strategy Feel Organic [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251118-infographic-lg.jpg)
This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media. more
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents. more![LinkedIn Video Ads: 4 Tips for Boosting Engagement [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251028-infographic-lg.jpg)
This infographic from LinkedIn explores how to create effective video campaigns on the professional social network. more
AI is redefining B2B advertising and delivering measurable outcomes by connecting creativity, agility, and data intelligence to deliver what modern buyers expect. Read more. more
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC. more
Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more. more![Top 50 US Podcasts in 2Q25 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250828-infographic-lg.jpg)
Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research. more
Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more. more![Five Social Media Advertising Trends Shaping the Future [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250826-infographic-lg.jpg)
Advertisers looking to stay ahead on social media should keep a close watch on these five trends. more
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research. more![What Are TikTok Brand Consideration Ads? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250722-infographic-lg.jpg)
This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform. more
B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more. more![59 'Big Idea' Thought Starters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250715-infographic-lg.jpg)
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it. more
MarketingProfs uses single