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by Ayaz Nanji
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.
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by Ayaz Nanji
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.
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by Josh Miller
Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?
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by Kelsey Raymond
So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.
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by Danielle John
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.
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by Julie van der Weele
As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.
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by Ayaz Nanji
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.
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by Allie Decker
Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.
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by Sabrina Tessitore
Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.
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Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article.
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by Téa Liarokapi
It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.
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by Ayaz Nanji
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.
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by Ayaz Nanji
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.
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by Ayaz Nanji
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.
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by John Langenfeld
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.
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by Mikel Fields
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.
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by Ayaz Nanji
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.
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Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.
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by Manick Bhan
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
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Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content.
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by Chad S. White
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
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by Ayaz Nanji
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.
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by Mindi Zissman
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
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by Ayaz Nanji
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.
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by Randy Frisch
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.
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![Four Ways to Give Your Podcast a Creative Boost [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220303-infographic-lg.jpg)
![How to Overcome Six Types of Writer's Block [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220125-infographic-lg.jpg)
![10 Content Marketing Trends to Watch in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220118-infographic-lg.jpg)
![Google's Guide to User-Generated Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220106-infographic-lg.jpg)
![Brand Voice in 2021: More Important and More Difficult [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211214-infographic-lg.jpg)
![Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211209-infographic-lg.jpg)
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