MarketingProfs Daily: Brand Management

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The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]

by Ayaz Nanji

Brand Management
Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research. more
The Top 50 US Podcasts in 4Q25 [Infographic]

by Ayaz Nanji

Brand Management
Joe Rogan had the most listened to podcast in the United States in the fourth quarter of 2025, according to quarterly rankings from Edison Research. more
The Rising Costs of Corporate Events

by Ayaz Nanji

Brand Management
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research. more
The 50 Strongest Global Brands [Infographic]

by Ayaz Nanji

Brand Management
WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings. more
Will Gen AI Replace Some Marketing Agency Work?

by Ayaz Nanji

Brand Management
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research. more
How People Feel About Customer Service AI Chatbots [Infographic]

by Ayaz Nanji

Brand Management
Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey. more
How US Professionals Are Building Their Personal Brands [Infographic]

by Ayaz Nanji

Brand Management
Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research. more
What Makes Customers Abandon Brands? [Infographic]

by Ayaz Nanji

Brand Management
Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey. more
What Drives Customer Loyalty? [Infographic]

by Ayaz Nanji

Brand Management
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? more
The 40 Brands People Feel Most Intimately Connected To [Infographic]

by Ayaz Nanji

Brand Management
Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research. more
The Most Recommended Brands Globally and In the US [Infographic]

by Ayaz Nanji

Brand Management
Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a million customers in 28 markets. more
Top 10 Favorite Creator-Led Brands [Infographic]

by Ayaz Nanji

Brand Management
Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. more
The 25 Most Valuable Global Brands in 2025 [Infographic]

by Ayaz Nanji

Brand Management
Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings. more
The Most Valuable, Fastest-Rising, and Strongest B2B Brands

by Ayaz Nanji

Brand Management
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands. more
The 20 Companies With the Best Reputations in the US [Infographic]

by Ayaz Nanji

Brand Management
Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to a recent poll. more
The Key Drivers of Brand Reputation

by Ayaz Nanji

Brand Management
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well. more
The 25 Most Valuable Brands in the World [Infographic]

by Ayaz Nanji

Brand Management
Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking. more
Brands & Politics: Do People Want Brands to Weigh In More?

by Ayaz Nanji

Brand Management
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research. more
The 40 Brands US Customers Are Most Loyal To [Infographic]

by Ayaz Nanji

Brand Management
Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research. more
How Iconic Brand Logos Evolved Over 100 Years [Infographic]

by Ayaz Nanji

Brand Management
This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit. more
How Brand Consistency and Hyper-Personalization Drive Success [Infographic]

by Ayaz Nanji

Brand Management
This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency. more
The 20 Most Mispronounced Brands Around the World [Infographic]

by Ayaz Nanji

Brand Management
French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research. more
The 25 Companies With the Best Reputations in the US [Infographic]

by Ayaz Nanji

Brand Management
Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings. more
The Most Iconic Logos of All Time, According to Graphic Designers

by Ayaz Nanji

Brand Management
Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out. more
The Most Valuable US Brands

by Ayaz Nanji

Brand Management
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research. more