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CONTENT TYPE: Infographic | TOPIC: Marketing Management

Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Everything you wanted to know about how eye tracking works but didn't even know to ask.

CONTENT TYPE: Infographic | TOPIC: SEO

The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them?

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back.

CONTENT TYPE: Infographic | TOPIC: Event Marketing

A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see.

CONTENT TYPE: Infographic | TOPIC: Communications

Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your brand stacks up when it comes to mobile email metrics.

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier.

CONTENT TYPE: Infographic | TOPIC: Demand Generation

Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as picture-perfect as it can be.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates.

CONTENT TYPE: Infographic | TOPIC: Demand Generation

A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make sense of a turbulent sales cycle.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn't always easy. Here are responses to five common objections to employee advocacy.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with visual imagery.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features.

CONTENT TYPE: Chart | TOPIC: Demand Generation

Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle.

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective.