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Marketing Quick Reads: Segmentation

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  • The Painless Way to Raise PricesSmall Business
    Sooner or later, you're going to raise your prices. An intimidating prospect? Sure, but Drew McLellan says you can implement a price hike without alienating your customers. Just apply a ...
  • Riding on the Green WaveSmall Business
    As environmental awareness goes mainstream, it's worth considering the impact that things like elaborate packaging and other wasteful practices have on your company's image. Your customers are noticing things that would ...
  • What's Your Specialty?Customer Insight
    Marketers choose to position a product on either a single feature or a combination of features. Which strategy you use can materially impact how consumers perceive the item's value and ...
  • Did He Really Call It a 'Nymphomercial'?Marketing Inspiration
    In a post at his blog, Drew's Marketing Minute, Drew McLellan presents the case of Jay Nussbaum, a novelist who figured he might as well use viral video to promote ...
  • Green with LoveSmall Business
    In the weeks leading up to Valentine's Day, candy aisles across the nation usually take on a distinctly pink, white and red palette. But this year, notes Drew McLellan of ...
  • A Doctor Who Only Makes House CallsMarketing Inspiration
    Dr. Jay Parkinson's Web site is stylish enough to belong to an ad agency or a media start-up rather than a general practitioner. Then again, Parkinson isn't like your average ...
  • I Am McLovin!Marketing Inspiration
    Even if you missed the gleefully raunchy hit comedy Superbad, you probably remember clips from a NSFW scene that got heavy rotation in trailers and television ads: A high school ...
  • It Isn't Easy Being GreenSmall Business
    Now is a wonderful time for companies that offer an environmentally friendly product or service. Political, environmental and economic concerns have created a marketplace that's extremely receptive to the idea of ...
  • Does It Really Say That?Marketing Inspiration
    Let's say pop-oriented iTunes doesn't quite cater to your avant-garde musical taste, and you've ordered the latest Zarah release from highbrow retailer CD Baby. An email confirming shipment arrives, and ...
  • What is Direct Marketing?Small Business
    You might hear the phrase, "direct marketing" and assume the category is synonymous with direct mail or is limited to a sales channel like mail order catalogs. In fact, these ...

Results for Marketing Quick Reads » Segmentation: 51 - 60 of 60
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