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Marketing Quick Reads: Segmentation

Get unlimited access to these exclusive marketing resources
  • Get Them to Give a HootEmail Marketing
    "Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their ...
  • You Talkin' to Me?Social Media
    Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets ...
  • Where Did They Go?!Email Marketing
    If you've noticed an unusual drop in open rates for messages sent to Gmail accounts—and for B2C companies, this could represent a large percentage of subscribers—it's probably not your fault. ...
  • You Too Can Tweet, Part IISocial Media
    In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
  • Easy There, Mr. PopularMarketing Inspiration
    "Social media is cool!" proclaims Chris Brogan in a premium article at MarketingProfs. "Blogging and podcasts are cool! We're so cutting edge! Twitter is like the future here today, and ...
  • That Is So YesterdayCustomer Insight
    Important Notice: Your Customer Behavior newsletter will continue to bring you the kinds of articles you've come to expect and enjoy—but now, with a new name! Beginning with this edition, ...
  • The Easy Way to Slice and DiceEmail Marketing
    Even a small company can benefit from email messages tailored to a recipient's specific wants and needs. "Using segmentation," says Michael Clark in an article at MarketingProfs, "customers only get ...
  • This Space For RentEmail Marketing
    Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  • Como Se Dice 'Brand Loyalty'?Small Business
    According to Jorge Aguilar and Andrew Pierce, the Hispanic population in the United States will surpass that of their white non-Hispanic compatriots by 2030. And, argue the pair in ...
  • Boost That ROI Right Now!Email Marketing
    "The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such ...
  • This is Only a TestEmail Marketing
    "A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," ...
  • Just Send Me the Dry Red OnesEmail Marketing
    Back in the days of the Model T, Henry Ford could get away with offering customers any color they wanted—as long as it was black. Ridiculous as that mentality sounds ...
  • Scratch That NicheSmall Business
    Reaching a niche audience—and only those people—can be tricky. But in a post at his eponymous blog, Seth Godin proposes the inventive approach of piggybacking onto a product that your ...
  • Target Jim and MaryCustomer Insight
    Research has uncovered quite an interesting effect that guides customer brand choices. They call it the "name letter branding effect." The NLB effect shows that customers are more likely to ...
  • When Less is MoreEmail Marketing
    You've crossed all your marketing t's and dotted all your best practices i's with a relevant, enticing offer sent only to subscribers who opted in to your campaigns. You're anxious ...
  • Can You Do a Split?Email Marketing
    If you don't use A/B-split testing to analyze the results of your email campaigns, you probably aren't getting the full picture. According to a whitepaper from L-Soft, "Results can show ...
  • Oh, Behave.Social Media
    It's knowing where prospects are—and how they behave—that's paying off for today's New Media marketers. Their advertising dollars are in hot pursuit of a fragmented audience that now receives thousands of channels ...
  • OMG! The Coupons Are Here!Marketing Inspiration
    In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve ...
  • You Can't Beat $5 Sunglasses ... So Don't TrySmall Business
    In a post at his Influential Marketing blog, Rohit Bhargava talks about walking down the street in New York and watching people as they buy $5 sunglasses from street vendors. ...
  • We Were Meant to B2B TogetherB2B Marketing
    Should you hire that smart prospect who only has B2C experience? Or does the B2B sales process require a different kind of person (like, say, one with endless patience and tenacity)? John ...
  • It's All in Her HeadSmall Business
    Everyone knows men and women think differently—some stand-up comedians even build careers parsing the topic—but we're not always sure why or how. And in a post at her WonderBranding blog, ...
  • Target With a Laser FocusEmail Marketing
    To celebrate the 100th "Marketing and Sales Tip" at the B2B Lead Blog, Amy Hawthorne described the email marketing program used by ReachForce to drive lead generation. The key to ...
  • It's Alive! It's Alive!Social Media
    News Flash! The good old days of analog television are over. No longer is your TV a passive presence in your living room. It's on the move! Today's video is ...
  • Podcasting is Easier Than You ThinkSocial Media
    Just as the Internet can make "mom-and-pop" businesses look as formidable as Google and IBM, podcasting enables you to rival broadcasting giants like CNN or the BBC. It puts your ...
  • Slice 'Em Up!Email Marketing
    The usual approach to segmentation in email marketing, says Anna Billstrom, cuts a mailing list into the classic RFM slices: Recency of visits and placed orders, Frequency of visits and ...

Results for Marketing Quick Reads » Segmentation: 26 - 50 of 60
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