Benefit of Pro membership

Marketing Quick Reads

Access hundreds of our Strategy resources here. Select any of the popular topics below to narrow your search.

More Marketing Topics

SEARCH thousands of marketing articles, seminars, case studies, research, and downloads


MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Customer Insight, Email Marketing, High-Tech Mktg & Sales, Lead Generation, Marketing Analytics, Marketing in a Downturn, MarketingProfs Daily, Mobile Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!


Unlimited Seminars for a Year

Try Pro Membership and get 35+ online seminars plus access to our whole seminar library.


What Our Members Say

Check out what our members say about Marketing Profs.
Read more

Marketing Quick Reads: Strategy

Get unlimited access to all of our exclusive marketing resources
  • Clean Up Your ActHigh-Tech Mktg & Sales
    The number of leads generated by an outbound-marketing campaign should closely resemble the number of real customer opportunities you have waiting for follow-up, and the type of leads should mirror ...
  • Just Leave Me Alone!Email Marketing
    You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. ...
  • Your Moustache Makes a Good PointSocial Media
    Ever heard of Movember? It's a movement of men who shave their faces at the beginning of November and spend the rest of the month growing a saucy moustache, which they ...
  • Chop That up Even FinerB2B Marketing
    "The problem with the word 'segmentation' is that it has lost its meaning," says Andy Hasselwander in a recent post at the B2B Marketing Confidential blog. "Like [saying] 'analytics,' saying ...
  • The Notorious CEOSmall Business
    When rapper Biggie Smalls released "Ten Crack Commandments," he intended his lyrical advice for entrepreneurs who operate in a niche—and entirely illegal—industry. "The track is meant to be a crash-course ...
  • Will This Be on the Test?Email Marketing
    "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
  • Add Some Local FlavorSearch Engine Marketing
    When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
  • Where Everybody Holds Your NameMobile Marketing
    If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and ...
  • We're Engaged!Email Marketing
    According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want ...
  • The Free-Trial BackfireHigh-Tech Mktg & Sales
    It's become standard fare for software vendors to offer free trials to their prospects when they land on Web pages via search or pay-per-click (PPC) advertising. This approach makes sense, ...
  • Agency DoublespeakMarketing Inspiration
    If there's one thing marketers know how to do, it's to make things sound better than they actually are. Consider a drink often requested by Paul Williams at Starbucks—that purveyor ...
  • Beer Budget, Champagne StyleEmail Marketing
    You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
  • Naughty? Nice? Get the List.Social Media
    In late October, Twitter launched its Lists feature, which might just improve your life in a panoply of organization-friendly ways. The new feature helps you sort your own contacts based ...
  • Same Old, Same OldB2B Marketing
    Recently, we talked about what a frosty process B2B cold-calling can be. Well, the next step past the cold call can be just as icy: the cold onsite visit. Odds ...
  • Bah, Humbug to the Downturn!Marketing in a Downturn
    Few companies have been spared the ravages of the recession, but some strategies seem to be working to help small businesses stay afloat. In a recent article at Inc., Elizabeth ...
  • Lying Liars and the Lies They LieEmail Marketing
    "Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free ...
  • You Stupid Donkey!Small Business
    Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. ...
  • Short, Sweet and Digging for GoldSearch Engine Marketing
    The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
  • Window-shopping, Parisian-styleMobile Marketing
    Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if ...
  • Must You Always Play It Safe?Email Marketing
    Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
  • Joking Your Way off the Hot SeatMarketing Inspiration
    One way or another, the story was going to get out: a late-night talk show host, his rumored affairs with staff members and an alleged extortionist who wanted $2 million ...
  • Hey, Batter, Batter, Batter!Email Marketing
    If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning ...
  • We Can Make Music TogetherSocial Media
    In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents ...
  • This One's For You, Wherever You AreSmall Business
    We're very proud of the amazing marketing events produced by our MarketingProfs colleagues—they always deliver a lively, insightful experience. If you missed this year's Digital Marketing Mixer in Chicago, Matthew ...
  • Stop Flaunting ThatMarketing in a Downturn
    "Before the current recession," writes Mark Dolliver in an article at Adweek, "popular wisdom said wealthy people tended to be relatively untouched by the ups and downs of the economy ...

Results for Marketing Quick Reads » Strategy: 76 - 100 of 687
Previous 1 2 3 4 5 6 7 8 9 10 11 12 … 27 28 Next

 

Join over 361,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.