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Marketing Quick Reads: Strategy

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  • When the Honeymoon Is OverSearch Engine Marketing
    "Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to ...
  • Have You Ever Noticed…?Marketing Inspiration
    A recent ad from Carnival Cruise Lines shows an average-looking guy in a red, white and blue track suit as he wanders around a ship, sniffing everything in sight: the ...
  • Now, That's a Good TeaseEmail Marketing
    Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with ...
  • The Truth HurtsHigh-Tech Mktg & Sales
    On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's ...
  • Don't Try That Around HereEmail Marketing
    Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
  • Yum! That Smells Good!Social Media
    Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  • Think of It as Home ImprovementB2B Marketing
    "Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
  • Your Proposal: Don't Phone It inSmall Business
    Many companies treat a request for proposal (RFP) as if it's a necessary and tedious evil—something you whip together or repurpose from an existing document with cut-and-paste indifference. But Gwyneth ...
  • Time to Turn This Ship Around!Marketing in a Downturn
    "Reality dictates that business turnarounds require economic rebounds," says John Baldoni in a post at Harvard Business Online. "No leader can tweak his operation into success; you need customers to ...
  • Show Me the Numbers That CountEmail Marketing
    "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
  • Gesundheit!Small Business
    In a premium article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  • Find Out What It Means to MeEmail Marketing
    In a post at Deliverability.com, Andrew Kordek acknowledges the ongoing push for relevant email campaigns—sending the right message to the right person at the right time. But despite these discussions, ...
  • Blog, Meet Tweet. Now, Mesh!Social Media
    Here's happy news for intrepid marketers seeking to more easily manage their brand reputations and promote their fab companies: in partnership with Sawhorse Media, Technorati has launched Twittorati, "where the ...
  • Viewing B2B in 3DB2B Marketing
    In the B2B space, developing customer insight is not a simple proposition, says Andy Hasselwander in a recent post at B2B Marketing Confidential. The reason itself is simple: "Companies are ...
  • Make Sure You Justify That SpendingMarketing in a Downturn
    If you're planning a project that will move your company forward during this downturn but might appear more optional than necessary to your employees, consider how the City of Newport ...
  • Low-Tech and Lovin' ItEmail Marketing
    You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
  • Follow the LeaderMarketing Analytics
    "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
  • Form the Perfect SEO StormSearch Engine Marketing
    Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns ...
  • Taking eBaby StepsEmail Marketing
    "For small businesses, it can be a challenge to look uber-polished and sophisticated with every communication and customer-relationship tactic," says Heather Rast in a post at the Insights & Ingenuity ...
  • This Business Ain't for the BirdsSocial Media
    OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public ...
  • RU Linked in or Left out?B2B Marketing
    Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
  • Take a Deep BreathMarketing in a Downturn
    "The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
  • Stop Being So MysteriousEmail Marketing
    "In email marketing, we seem to tolerate a level of mystery that would not be acceptable in any other channel," says Stephanie Miller in a post at the Daily Fix ...
  • All You Ever Needed to Know About TwitterSmall Business
    Michael Martine considered writing a book on how to make the most of Twitter. Fortunately for us all, however, he chose instead to share his insight—gratis—at Remarkablogger in an extended ...
  • Can We Link Up Sometime?Search Engine Marketing
    What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent ...

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