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Social Media Slowpokes: Itís Not too Late to Connect with Your Customers Online

Presenter:
Paul Chaney
Moderator:
Valerie Witt
Broadcast:
Thu., Jun. 24, 2010, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

If your customers are looking for information online, visiting blogs and social networks, that's where you need to be. Even if you are a "slowpoke," when it comes to social media, it's not too late to catch up. In this 90-minute seminar, social media handyman Paul Chaney will walk you through the basics of creating an effective social media plan for your business.

You'll learn how engaging with customers through online conversations can lead to long-term, trusted client relationships. You'll discover practical applications of social media and hear case studies from real businesses that will show you how companies both large and small can tap social media to mitigate market changes and reap valuable business benefits.

Presenter

Paul Chaney ó Social Media Handyman

Paul is an online marketing consultant, popular speaker and author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley. Most recently, he served as Internet marketing director for Bizzuka, a web design, content management and Internet marketing company based in his hometown of Lafayette, LA. Prior to that Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry by encouraging Realtors to adopt blogging as a marketing strategy. He is the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition, which similarly impacted the industry and which was the first blogging book to target a specific industry vertical. Paul sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, Modern Media Man and SmartBrief on Social Media. He is a feature writer for Practical Ecommerce magazine on the use of social media for marketing and blogs for the MarketingProfs Daily Fix blog, Social Media Today and MyVenturePad.com. Paul was technical editor and contributing writer on Buzz Marketing with Blogs For Dummies, the very first book to address blogging from a purely business perspective.

Who Should Attend?

Marketers who aren't using social networking to connect with customers for any number of reasons:

  • You're a department of ONE, and you don't have the time.
  • Your boss thinks social media is stupid.
  • You don't know where to start.
  • It's scary out there.

Whatever your circumstances, this seminar will get you moving and point you to the best resources to help you become a social media marketing wunderkind.

What Will You Learn?

  • Ten important principles for social media engagement
  • How to use social media to increase word-of-mouth
  • Why Facebook and Twitter are a MUST for any business
  • Seven of the most commonly used social media tools for engaging customers
  • How to measure social media and why ROI is NOT the most important factor
  • A three-step plan of action you can put into place now

Social Media Summer Series

This is the fourth seminar in the 2nd Annual Social Media Summer Seriesóeight seminars focused on adding Social Media to your marketing mix. Pro members have access to the entire series!

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