Customer Relationships: How-to articles covering the latest marketing tactics, tips, and strategies.

• Seven Types of Social Media Fans and How to Engage With Them [Infographic]Verónica Maria Jarski
  Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common ...
  Brand Loyalty, Customer Insight, Customer Relationships, Customer Satisfaction, Facebook, Google+, Social Media, Social Networking
• Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason FallsBarry Feldman
  Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. ...
  Community, Customer Engagement, Customer Relationships, Customer Service, Public Relations, Social Media, Social Networking, Twitter
• Five Steps to Successful Experience-Driven CommerceLoni Stark
  Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver ...
  B2C, Community, Content, Customer Acquisition, Customer Experience, Customer Relationships, E-Commerce, Integrated Marketing, Mobile Marketing, Retail Marketing
• Should Senior Marketers Be the 'Voice of the Customer'?Ayaz Nanji
  Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their ...
  Customer-Centric, Customer Insight, Customer Relationships, Marketing Challenges, Marketing Strategy, Research Summaries
• Ensure That Strategy, not Tactics, Drives Your Social MediaRachel DiCaro Metscher
  Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful ...
  Blogging Strategy, Brand Positioning, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Measurement, Social Media
• Small Businesses Find ROI in Social Media [Infographic]Verónica Maria Jarski
  A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from ...
  Customer Acquisition, Customer Relationships, Demographics, Facebook, Google+, Lead Generation, LinkedIn, Social Media, Twitter
• Four Outside-the-Box Ideas to Better Understand Customer ExperienceLinda Ireland
  In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these ...
  Chief Marketing Officer, Customer Experience, Customer Insight, Customer Relationships, Management
• The State of Digital Content [Infographic]Verónica Maria Jarski
  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Digital Marketing, Email, Facebook, Mobile Marketing, Pinterest, Smart Phones
• How to Properly Close the Loop... and the SalePeter Gracey
  First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
  Customer Behavior, Customer Relationships, Lead Nurturing, Management, Sales, Sales and Advertising, Telemarketing
• When Did Social Media Lose Its Way? [Infographic]Verónica Maria Jarski
  In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
  Brand Management, Customer Relationships, Customer Retention, Digital Marketing, Facebook, Social Business, Social Media, Twitter

Customer Relationships: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Management and Why Nice Companies Finish First: Author Peter Shankman Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  "Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of creating a "nice" corporate culture in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over—and Collaboration Is ...
  Customer Relationships, Management, Marketing Smarts, Social Media
• Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
  Customer Relationships, Marketing Challenges, Marketing Communications, Marketing Smarts, Public Relations, Social Media, Strategy
• Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Non Profits, Public Relations, Reputation Management
• Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]by Matthew Grant
  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between ...
  Community, community management, Content, Content Marketing, Customer Relationships, Marketing Smarts, Positioning, Sales, Thought Leadership, Vision Statements
• To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]by Matthew Grant
  John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Small Business, Strategy
• Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]by Matthew Grant
  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author ...
  Community, community management, Customer Relationships, Local Marketing, Marketing Smarts, Recession, Word of Mouth
• Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]by Matthew Grant
  The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and ...
  Community, Customer Engagement, Customer Relationships, Ebooks, Local Marketing, Marketing Smarts, Promotions, Sales
• Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable way that helps build valuable relationships.
  Customer-Centric, Customer Relationships, Marketing Smarts, Relationship Marketing

Customer Relationships: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Building the Living, Breathing BrandBroadcast on 6/13/2013 with Tamsen Webster
  This PRO seminar will teach you how to make your brand work for you by going beyond taglines and slogans and giving it the eyes, ears, and legs it takes to become an integral part of your customers' lives.
  Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Relationships
• Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts NowBroadcast on 5/23/2013 with John Wall
  This PRO seminar will provide you with a framework that will help you navigate our ever-changing field, and increase your odds of success.
  B2B Marketing, Customer Relationships, Integrated Marketing, Lead Scoring, Marketing Strategy, Sales
• How to Create a Monster Fan BaseBroadcast on 4/25/2013 with Jackie Huba
  This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base!
  Brand Awareness, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Relationship Marketing, Social Media
• MarketingProfs University: The Expanding Facebook UniverseBroadcast on 4/11/2013 with Jeff Bullas
  In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web.
  Customer Engagement, Customer Relationships, Facebook, Marketing Strategy, Social Media
• How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden BudgetBroadcast on 3/28/2013 with Bill Lee
  This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them.
  Customer Behavior, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Strategy, Marketing Tips
• How to Effectively Engage Your Customers on FacebookBroadcast on 1/10/2013 with Ekaterina Walter
  This PRO seminar will provide you with actionable tips to effectively engage your fans on Facebook. We'll discuss how to scale your social presence globally, across multiple brands and business units.
  Customer Engagement, Customer Relationships, Facebook, Social Media
• How to Harness Big Data for Your B2B CRM EffortsBroadcast on 12/13/2012 with Cyndi W. Greenglass
  This PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents.
  CRM, Customer Relationships, Integrated Marketing, Marketing Strategy
• Sales Messaging That Closes the DealBroadcast on 6/21/2012 with Tim Riesterer
  Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you.
  Collaboration, Content, Content Marketing, Customer Relationships, Market Research, Marketing Strategy, Marketing Tips, Sales, Value Propositions, Writing
• MarketingProfs University: Understanding and Engaging Today’s Connected BuyerBroadcast on 6/7/2012 with Tony Zambito
  This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation.
  Advertising, Brand Awareness, Brand Management, Customer Behavior, Customer Engagement, Customer Relationships, Customer Satisfaction, Demographics, Market Research, Marketing Tips
• Engaging with Customers 140 Characters at a TimeBroadcast on 4/26/2012 with Scott Monty
  Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.
  Brand Awareness, Customer Engagement, Customer Relationships, Customer Service, Marketing Strategy, Marketing Tips, Relationship Marketing, Social Media

Customer Relationships: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Six Ways to Build a Trusted BrandReleased on 5/10/2013 with John Morgan
  In just 10 minutes, you'll learn six tips that will help you become a trusted brand with loyal customers!
  Brand Awareness, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Tips, Relationship Marketing, Take 10
• Take 10: How to Motivate Your Customers to Take ActionReleased on 3/15/2013 with Ruth P. Stevens
  In just 10 minutes, you'll learn how to communicate best with your customers and motivate them to take action.
  Customer Behavior, Customer Relationships, Marketing Strategy, Take 10
• Take 10: How To Create a Customer Advocate ProgramReleased on 10/19/2012 with Michael Brito
  In just 10 minutes, you'll learn how to create customer advocates and how to leverage them in a way that will help your bottom line!
  Brand Management, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Take 10
• Take 10: How to Convince People to Take Action for Your CauseReleased on 3/30/2012 with Katya Andresen
  In just 10 minutes, you'll learn how to make your cause stand out by making it relatable; compelling donors to take action.
  Community, Customer Behavior, Customer Relationships, Marketing Strategy, Non Profits, Public Relations, Take 10
• Take 10: How to Integrate Social Media Into Your Daily RoutineReleased on 3/23/2012 with Beth Schillaci
  In just 10 minutes, you'll learn how to integrate social media into your marketing mix effectively by working it into your daily routine.
  Brand Management, Community, Customer Relationships, Relationship Marketing, Social Business, Social Media, Take 10
• Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. Whittemore
  In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
  Customer Relationships, Customer Retention, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Take 10
• Take 10 Author Series: How to Become a Go-To Resource for CustomersReleased on 2/24/2012 with Brian Solis
  In just 10 minutes, Brian tells you exactly what you need to do to become relevant and a go-to resource for your customer.
  Community, Customer Engagement, Customer Relationships, Marketing Strategy, Positioning, Social Media, Take 10 Author Series, Thought Leadership, Word of Mouth
• Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on 12/9/2011 with Daniel H. Pink
  In this Take 10, Dan debunks the many myths surrounding motivation and offers a number of tips and tricks for cultivating a true culture of motivation in the workplace.
  Career Management, Customer Relationships, Customer Retention, Marketing Inspiration, Marketing Tips, Take 10 Author Series
• Take 10 Author Series: How to Enchant and Engage Your CustomersReleased on 11/11/2011 with Guy Kawasaki
  In this Take 10 Author Series webcast Guy Kawasaki walks you through the steps for building enchanting relationships. He talks about the importance of fast, flat, and frequent communication.
  Customer Engagement, Customer Relationships, Marketing Tips, Take 10 Author Series
• Take 10: How to Get Your LinkedIn Contacts Into Your CRM SystemReleased on 7/16/2010 with Jason Alba
  Learn how to use LinkedIn's export tool to get your first-degree contacts out of LinkedIn, clean up the exported data, and import the contacts into your CRM system.
  Community, CRM, Customer Relationships, LinkedIn, Marketing Tips, Take 10

Customer Relationships: Marketing downloads for the busy professional

• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  Branding, Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation