Customer Relationships: How-to articles covering the latest marketing tactics, tips, and strategies.
Mobile Messaging: How to Message Your Way to a More Meaningful ConnectionAlon WaksWe've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're ...
How to Measure and Improve B2B Customer LoyaltyBob MurphyBy ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how ...
Five Ways CPG Marketing Can Keep Pace With MillennialsJennifer SilverbergMillennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain ...
How to Capitalize on Customer Feedback: Three Loyalty-Boosting StepsEmily CarrionBy not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or ...
Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales (Article 2 of 4)Mark EardleyIn B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their ...
How Your Online Store May Be Leaking Money [Infographic]Verónica JarskiEven if your online store is successful, it still has areas where it's leaking money. Here's a look at some of those places.
How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)Mark EardleyThe purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in ...
Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)Josh ZywienWhen companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships.
Sales Tactics in the Digital Age [Infographic]Verónica JarskiHard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.
Psych! Five Principles That Explain Why Consumers Take Action (or Don't)Laura ForerToday's marketers can track and analyze virtually every step of a customer's journey. We have hard data that show us what's working and what's not. But beneath all that data ...
Customer Relationships: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Hug Your Haters author Jay Baer shares the secret to winning customer loyalty and turning haters into brand advocates.
What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSecrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAdam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneB2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]by Kerry O'Shea GorgoneChris discusses his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. He also shares his incredibly successful approach to email and how he has used content marketing.
Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSocial business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable),
How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChristian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.
True Blue Customer Devotion: JetBlue's Marty St. George on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social media for customer service.
How Happy Employees Make for Better Marketing: Chris Reimer on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChris Reimer, social media strategist and author of the book Happywork, talks about the profit potential in positivity—and why managers should care whether their workers are happy.
Use Data, Experiences to Create Lifetime Customers: Sitecore's Lars Petersen on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneLars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from the book Connect: How to Use Data and Experience Marketing ...
Customer Relationships: Online seminar broadcasts from the best minds in marketing
- Marketing to Today's Bionic BuyerBroadcast on 6/9/2016 with Kristin ZhivagoIn this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs.
- Capturing Customers: How to Transition From Product Promoters to Trusted AdvisersBroadcast on 6/18/2015 with Carla JohnsonIn this PRO seminar, we'll talk about why marketers need to change their approach to capture and keep buyer attention. You'll learn how to transition your marketing from being product-centered into thought leadership centered, and ultimately, how to establish yourself as a trusted adviser within your industry. We'll also share the tactics that the best B2B brands are using to do exactly this.
- How to Build a Thriving Brand CommunityBroadcast on 11/20/2014 with Dorothéa Bozicolona-VolpeIn this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started.
- H2H: Learn to Speak Human, Share Human, and Market HumanBroadcast on 10/23/2014 with Bryan KramerIn this PRO seminar, we'll explore why and how marketing communications need to be adjusted to exude the same simplicity, empathy, and imperfection that exist in human nature. We'll uncover why so many marketers struggle to truly connect with people via social media, and provide you with tips to really connect with people on a human level.
- The Art of Retention: How to Create Customers for LifeBroadcast on 7/17/2014 with John MorganIn this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again.
- MarketingProfs University: Talk Savvy—Smart Communication for a Social WorldBroadcast on 6/12/2014 with Amber NaslundIn this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web.
- 10 Skills Every Marketer Needs to Enhance the Customer ExperienceBroadcast on 6/5/2014 with Larry Weber, Lisa Leslie HendersonIn this PRO seminar, you'll learn how customer experience leaders are using an expanded marketing toolkit to build a competitive advantage, one interaction at a time. You'll walk away with 10 skills that will help you provide a game-changing customer experience including analytics, marketing automation, website personalization, private and public social community building, and more.
- The Audience ImperativeBroadcast on 11/14/2013 with Jeffrey K. RohrsThis PRO seminar will give you a clear understanding of the principles of proprietary audience development and a leg up on the competition who remain wholly dependent on renting audiences from others.
- Social Success: Tips for Integrating Social Media Into Your Marketing MixBroadcast on 11/7/2013 with Harry GoldThis PRO seminar will walk you through the practical steps you need to take to truly integrate social media into your marketing mix.
- Take on the World: Compete Globally with Customer Experience ManagementBroadcast on 10/17/2013 with Liz HighThis PRO seminar is not just relevant for the global marketer, as you'll also learn how customer experience innovation in one market propels a company's competitiveness and growth across the globe.
Customer Relationships: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Three Steps for Using Influencer Video to Increase Your Bottom LineReleased on 8/7/2015 with Mark LernerIn just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition.
- Take 10: Digital Marketing Is a Circle of TrustReleased on 6/12/2015 with Jon-Mikel BaileyIn just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem—and how this helps drive qualified traffic. In addition, we'll share insight on paid, owned, and earned media, how to use it to keep you in the circle of trust, and how to make it work to your advantage.
- Take 10: Five Tips to Create Successful Nurture CampaignsReleased on 3/27/2015 with Cyndi W. GreenglassIn just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.
- Take 10: Customer Engagement—How to Turn a Negative Into a PositiveReleased on 10/24/2014 with Jeannie WaltersIn just 10 minutes, you'll learn how to handle customer experience mishaps with finesse. You'll also learn how to create a greater level of brand trust and loyalty despite the customer issue, and ultimately, how to turn an unhappy customer into a loyal one.
- Take 10: Get Personal—How to Make a Physical Connection in a Digital WorldReleased on 9/12/2014 with Brian BlakeIn just 10 minutes, you'll learn how to reach through the screen and touch your digital audience. These tactical tips will teach you how to create a long-lasting impression that truly counts and impacts your business.
- Take 10: Three Simple Steps to Identify Your Buyer PersonasReleased on 3/28/2014 with Jon-Mikel BaileyIn just 10 minutes, we'll take a look at some fun and effective ways to gain a deeper understanding of your audience (a.k.a. your "buyer personas"), and together, we will learn how to develop yours!
- Take 10: Three Ingredients That Turn Engagement Into Measurable Business ResultsReleased on 11/22/2013 with Rachel HappeIn just 10 minutes, you'll learn how to build a successful engagement strategy that will help shape your business and bring in the results you need.
- Take 10: Six Ways to Build a Trusted BrandReleased on 5/10/2013 with John MorganIn just 10 minutes, you'll learn six tips that will help you become a trusted brand with loyal customers!
- Take 10: How to Motivate Your Customers to Take ActionReleased on 3/15/2013 with Ruth P. StevensIn just 10 minutes, you'll learn how to communicate best with your customers and motivate them to take action.
- Take 10: How to Create a Customer Advocate ProgramReleased on 10/19/2012 with Michael BritoIn just 10 minutes, you'll learn how to create customer advocates and how to leverage them in a way that will help your bottom line!
Customer Relationships: Marketing downloads for the busy professional
- Influencer Marketing Success StoriesInfluencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
- Mobile Marketing Success StoriesMobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
- Email Success Stories: How 11 companies are pushing the (electronic) envelopePropel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.