Twitter: How-to articles covering the latest marketing tactics, tips, and strategies.

• Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason FallsBarry Feldman
  Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. ...
  Community, Customer Engagement, Customer Relationships, Customer Service, Public Relations, Social Media, Social Networking, Twitter
• Drowning in Data [Infographic]Verónica Maria Jarski
  As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is ...
  Brand Management, Consumer Electronics, Digital Marketing, Facebook, High-Tech Marketing, Instagram, LinkedIn, Mobile Marketing, Social Media, Twitter
• #SocialSkim: Social Media This Week, Including Apple's Big AnnouncementsAngela Natividad
  This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, ...
  Digital Theory, E-Commerce, Facebook, Google, Instagram, Retail Marketing, Smart Phones, Social Media, Twitter
• #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
  What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
  Advertising, Career Management, Customer Behavior, Digital Theory, Marketing Strategy, Social Media, Social Networking, Twitter, Women
• Who Is Winning the Talent War in Social Media? [Infographic]Verónica Maria Jarski
  Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? ...
  Career Management, Facebook, Google, Job Search, Management, Social Media, Social Networking, Twitter
• How Senior Marketers Are Using TwitterAyaz Nanji
  Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.
  Research Summaries, Social Media, Twitter
• Small Businesses Find ROI in Social Media [Infographic]Verónica Maria Jarski
  A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from ...
  Customer Acquisition, Customer Relationships, Demographics, Facebook, Google+, Lead Generation, LinkedIn, Social Media, Twitter
• Four Steps for Using Images in Your Brand's Social StrategyStephen Shepherd
  As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Creativity, Customer Engagement, Customer Loyalty, Facebook
• The Hyperconnected Life [Infographic]Verónica Maria Jarski
  Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.
  Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Millennials, Segmentation, Social Media, Twitter
• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook

Twitter: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]by Matthew Grant
  David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.
  Blog Comments, Blogging Policy, Community, Corporate Blogging, Marketing Smarts, Social Media, Social Networking, Twitter
• Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]by Matthew Grant
  Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it ...
  Facebook, Google, Google+, Marketing Smarts, Social Media, Twitter, Videos

Twitter: Online seminar broadcasts from the best minds in marketing

• Social Media Slowpokes: It’s Not too Late to Connect with Your Customers OnlineBroadcast on 6/24/2010 with Paul Chaney
  Haven't had the time, resources, or guts to get into social media? Your customers aren't waiting around for you to show up. Learn some simple steps you can take to start connecting with them.
  Customer Engagement, Customer Relationships, Facebook, Marketing Tips, Measurement, Metrics, Social Media, Twitter, Word of Mouth
• Turning Social into Local: Generating Local Leads and Customer EngagementBroadcast on 5/6/2010 with John Jantsch
  Join award-winning social media publisher John Jantsch to learn how to integrate social media, local search, and mobile marketing to generate new leads and deepen relationships with existing customers.
  Lead Generation, Local Marketing, Mobile Marketing, Search Engines, SEO, Social Media, Twitter
• Tales from Twitterville: How Small Shops and Global Giants are Putting Twitter to WorkBroadcast on 4/8/2010 with Shel Israel
  Come hear real stories of how businesses have used Twitter to increase sales, avoid PR disasters and so much more. You'll see the power of Twitter and learn new ways to use this tool for marketing, customer service and simply engaging with your customers.
  Case Studies, Marketing Smarter, Marketing Strategy, Marketing Tips, Social Media, Twitter
• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsBroadcast on 10/15/2009 with Guy Kawasaki, Ann Handley
  See how Guy and other notables successfully stretch Twitter's limits to engage with people and drive business their way.
  Marketing Tips, New Media, Twitter, Word of Mouth, Writing
• The Art Of Social Media: It's All About The RelationshipsBroadcast on 7/16/2009 with Charlene Li
  Kicking off our summer series on Social Media, Groundswell co-author Charlene Li explains the art and science of using Social Media to support your marketing goals.
  Blogging, Customer Engagement, Customer Relationships, Facebook, Social Media, Twitter
• Twitter Power: How to Dominate Your Market One Tweet at a TimeBroadcast on 7/2/2009 with Joel Comm
  Twitter, tweets, tweeps and peeps. It's all over the media right now, but can you really use Twitter to win customers? Yes. Yes, you can.
  Brand Equity, Branding, Customer Relationships, Marketing Strategy, Marketing Tips, Social Media, Twitter
• Bam! A Recipe to Add Social Media to your Marketing MixBroadcast on 2/5/2009 with Sandy Carter
  How does social media fit in with your overall marketing strategy and business goals? What results are you looking to achieve? Get an IBM insider's take on how to fuse the right Web 2.0 tools with traditional marketing practices.
  Blogging, Facebook, Marketing Strategy, Second Life, Social Media, Social Networking, Twitter, YouTube
• Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off TacticsBroadcast on 1/22/2009 with Greg Verdino
  The hype about social media is starting to settle down. Time to learn what companies can really accomplish with it ...
  Customer Engagement, Facebook, Marketing Strategy, Marketing Tips, Social Media, Twitter, Word of Mouth
• Twitter Like You Mean It: The Right Way to Tweet Your BrandBroadcast on 11/13/2008 with Alan Wolk
  Twitter got a lot of media attention during the recent election. What's the fuss all about? And is there really a marketing opportunity here?
  Brand Awareness, New Media, Social Media, Twitter, Word of Mouth
• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceBroadcast on 3/29/2007 with David Armano
  In this seminar you will learn why it's so important to get the basics right in any of your interactive touch points, whether it be your traditional site — or that blog you’ve been experimenting with.
  Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube

Twitter: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Host a Successful Twitter ChatReleased on 7/8/2011 with Verónica Maria Jarski
  In this Take 10, Verónica Maria Jarski takes you through the eight essential ingredients of a rockin' good Twitter chat.
  Advertising, Community, Marketing Tips, Naming, Take 10, Twitter, Writing
• Take 10: Using Twitter as a Competitive Research ToolReleased on 10/22/2010 with Sean Campbell
  Find out how the competitive intelligence experts make the best use of their time on Twitter in this short, 10-minute presentation by Sean Campbell.
  Keywords, Market Research, Marketing Tips, Research, Search Engines, Take 10, Twitter
• Take 10: How to Build a Twitter Following in a WeekReleased on 8/20/2010 with Megan Leap
  In just 10 minutes, learn proven techniques to significantly grow your Twitter following in less than a week. Whether you want to grow a personal or business Twitter account, this webcast is packed with everything you need to know to dramatically increase your Twitter reach.
  Community, Marketing Tips, Segmentation, Take 10, Twitter

Twitter: Marketing downloads for the busy professional

• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  Brand Loyalty, Customer Behavior, Demographics, Research Summaries, Segmented Research Data, Social Networking, Twitter
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  Branding, Case Studies, Customer Engagement, Social Media, Social Networking, Twitter