Seth Godin: How to Avoid The Meatball Sundae

Presenter: Seth Godin
Broadcast on Thursday, January 03, 2008
Duration: 90 minutes
Cost: $129.00

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This seminar is perfect for anyone wrestling with the collision of traditional marketing and the New Marketing that’s happening online. It’s all about avoiding the meatball sundae.

What’s a Meatball Sundae?

A meatball is a commodity, an average product for average people; something that we need, something that is made in volume where we try to drive the price low and we use mass marketing, to sell it to the largest possible number of people. Meatballs paid the bills for our parents; meatballs are what our community has been built on.

The problem with meatballs is, it makes it really hard to grow, because now everybody who is in the market has just about everything they need. New Marketing is the topping to a sundae, the whipped cream, the cherry, the sprinkles. The New Marketing: it's MySpace, and Facebook, and Blogs, and YouTube and everything else. It's really tempting for meatball makers, who have plenty of money and are used to spending money on advertising to turn around and say to their marketing people, "Get me some of that New Marketing magic, because we want to grow just like Google."

Inevitably when you do that, you end up not with something tasty, but with a mess. Because toppings don't go with meatballs; and being inconsistent, trying to force New Marketing to work with your old marketing product and your old marketing organization, doesn't change New Marketing nor does it change the market. All it does is make you frustrated.

You Will Learn

Godin will get you thinking about how you market today, what you market today and most important, what you ought to do tomorrow.

Who Should Attend

Who Should Attend: Consultants, freelance writers, web designers, CMOs, marketers of all stripes. If your online efforts are being hindered by your traditional roots, you’ll want to hear about the fourteen trends and how to make them work for you.

About The Presenter

Seth Godin is the author of ten books that have been bestsellers around the world. His marketing blog is the most popular of its kind, and his new company, Squidoo.com, continues to break traffic records. Seth is a well-regarded public speaker, and his passion may very well infect you.

Seth's latest book, Meatball Sundae: Is Your Marketing out of Sync? is due in bookstores December 27th.

What Participants Said

Of the participants who evaluated this seminar, 98% would recommend it to a colleague. Some of their comments:

"Insights were relevant and timely. Pretty much anyone in the business (regardless of industry or years of experience) will walk away with stuff to think about."

"It was helpful to have something to focus on -- what do I want to accomplish -- meatballs or sundaes? It will help when the time comes to evaluate a new product."

"Very thought provoking if you are a student of marketing. Seth offers historical perspective and analysis that help marketers gaze into new media's crystal ball."

"While I have had a sense of there being a fundamental difference between old style companies and the new ones who are integrating the web, I couldn't put it into communicable form. Seth has the words organized to explain it."

"Seth is inspiring! Like other MarketingProfs seminars, you walk away not just with some notes, but with some ideas. I find I want to run from my desk and start making changes immediately."

"Watch this and ask yourself these questions: Are we a web 2.0 product? If so, how do we need to change our business practices to meet the needs of our stakeholders? If not, what is our meatball and where should we be spending our resources for outreach?"

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