Marketing Inspiration: How-to articles covering the latest marketing tactics, tips, and strategies.

• 10 Lessons From Digital Pioneers on How To Become a Digital SuccessPaul Springer, Mel Carson
  If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com—and 17 other digital pioneers, what might they advise? Probably not what you'd expect.
  Career Management, Data, Digital Marketing, Digital Theory, Marketing Inspiration, Marketing Strategy
• What Marketers Can Learn From FarmersBecky McCray
  Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and ...
  Customer Relationships, Email Campaigns, Lead Generation, Marketing Inspiration, Marketing Strategy, Relationship Marketing
• Five Crucial Steps to Retaining Brand Loyalty in a CrisisAnita Williams Weinberg
  Whether a brand is facing a minor kerfuffle or a major tragedy, the path of correction should be simple and clear. Learn how to take control of any crisis situation, ...
  Brand Loyalty, Customer Engagement, Marketing Inspiration, Marketing Smarter
• Four Lessons From the Co-Founder of OfficeMax [Slide Show]Christian Gulliksen
  As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
  Benchmarking, Customer Engagement, Management, Marketing Inspiration
• What Guy Kawasaki Learned From Steve Jobs [Slide Show]Christian Gulliksen
  When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. ...
  Creativity, Management, Marketing Inspiration
• Dialogue Writing, Part 2: Where to Start [Video]Brent Walker
  The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks!
  Creativity, Marketing Inspiration, Videos, Writing
• What Nordstrom Can Teach You About Crisis Management [Slide Show]Christian Gulliksen
  What can be better than exceptional customer service? A recent experience with upscale retailer Nordstrom serves as a prime example of how to win customers over—under less-than-desirable circumstances.
  Customer Service, E-Commerce, Marketing Inspiration, Marketing Smarter
• Three Keys to Maintaining Google-Style Business Innovation
  In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of ...
  Creativity, Management, Marketing Inspiration, Marketing Smarter
• What Can Your Referral Program Learn From Roku?
  "Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
  Consumer Electronics, Creativity, Marketing Inspiration, Online Marketing, Referrals
• The Future of Marketing Is CrowdsourcedBrandon Evans
  Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building ...
  Branding, Customer Engagement, Marketing Inspiration, Marketing Strategy, Measurement, Targeting

Marketing Inspiration: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]by Matthew Grant
  One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
  Brand Management, Collaboration, Creativity, Feedback, Management, Marketing Inspiration, Marketing Smarts
• What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]by Matthew Grant
  Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a ...
  Marketing Inspiration, Marketing Smarts, Marketing Strategy, Podcasting, Thought Leadership
• Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]by Matthew Grant
  In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this ...
  Creativity, Marketing Inspiration, Marketing Smarts, Podcasting

Marketing Inspiration: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Campaign Planning and Management FundamentalsBroadcast on 11/1/2012 with Jon Miller
  In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
  Interactive Marketing, Management, Marketing Automation, Marketing Budgets, Marketing Inspiration, Marketing Strategy, Online Marketing
• MarketingProfs University: The Social Habit 2012—How Americans Really Use Social MediaBroadcast on 10/11/2012 with Tom Webster
  This PRO seminar will provide genuine insight and actionable tips as Tom guides attendees through an interactive exploration of what America's "Social Habit" really means for content creators, marketers, and brands.
  Community, Customer Behavior, Customer Engagement, Marketing Inspiration, Marketing Strategy, Social Media
• Using Crowdsourcing to Develop and Enhance Your ContentBroadcast on 9/27/2012 with David Bratvold
  In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content.
  Community, Content, Customer Engagement, Digital Marketing, Feedback, Interactive Marketing, Marketing Inspiration, Research, User-Generated Content
• Six Steps to Creative Problem SolvingBroadcast on 5/24/2012 with Alicia Arnold
  In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).
  Challenges Q&A, Creative Briefs, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips
• Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected AgeBroadcast on 4/19/2012 with Clay Shirky
  In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration.
  Collaboration, Community, Customer Behavior, Customer Engagement, Customer Relationships, Digital Theory, Market Research, Marketing Inspiration, Marketing Tips, Metrics
• The State of the Thank You EconomyBroadcast on 9/22/2011 with Gary Vaynerchuk
  Join us as we discuss the incredible tool that allows brands to show customers that they care: social media. Social media offers brands the opportunity to listen to and engage with anyone having a conversation on these networks.
  Customer Engagement, Customer Relationships, Marketing Inspiration, Marketing Smarter, Social Media, Thought Leadership
• The Art of EnchantmentBroadcast on 6/2/2011 with Guy Kawasaki
  With concepts taken from his popular new book, Guy Kawasaki explains how to influence people's hearts, minds, and actions.
  Customer Engagement, Marketing Inspiration, Marketing Smarter, Thought Leadership
• Seth Godin: How to Avoid The Meatball SundaeBroadcast on 1/3/2008 with Seth Godin
  This seminar with Seth Godin is perfect for anyone wrestling with the collision of traditional marketing and the New Marketing that's happening online. It's all about avoiding the meatball sundae. "What's a Meatball Sundae?" you ask ...
  Creativity, Customer-Centric, Marketing Inspiration, Marketing Strategy, Positioning, Writing
• Eleven Big Ideas, with Seth GodinBroadcast on 8/8/2006 with Seth Godin
  WIth this engaging seminar, we can promise you a bunch of irrelevant, disconnected stories that are guaranteed to spark at least one big idea!
  Brand Awareness, Creativity, Marketing Inspiration, PowerPoint, Word of Mouth

Marketing Inspiration: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the BizReleased on 5/11/2012 with Verónica Maria Jarski
  In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations.
  Content, Content Marketing, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips, Strategy, Take 10
• Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on 1/27/2012 with Sandy Carter
  In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. For companies hesitant to embrace social, she offers a lot of encouragement and practical suggestions on how to experiment.
  Customer Engagement, Marketing Inspiration, Reputation Management, Social Business, Social Media, Take 10 Author Series, User-Generated Content
• Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on 12/9/2011 with Daniel H. Pink
  In this Take 10, Dan debunks the many myths surrounding motivation and offers a number of tips and tricks for cultivating a true culture of motivation in the workplace.
  Career Management, Customer Relationships, Customer Retention, Marketing Inspiration, Marketing Tips, Take 10 Author Series
• Take 10: How to Podcast Like a RockstarReleased on 9/9/2011 with Corey O'Loughlin
  In this Take 10, MarketingProfs content marketing specialist Corey O'Loughlin walks you through the fundamentals of podcast production.
  Content Marketing, Customer Engagement, Marketing Inspiration, Podcasting, Social Media, Take 10