Marketing Resources: Marketing Inspiration

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Results for Marketing Inspiration

The Future of Marketing Is Crowdsourcedby Brandon Evans
Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building a crowdsourced future..
More articles on Branding, Customer Engagement, Marketing Inspiration, Marketing Strategy, Measurement, Targeting
How to Survive the Tough Times, Personally and Professionallyby Michael Beck
There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.
More articles on Career Management, Creativity, Economic Crisis, Marketing Inspiration, Networking, Personal Branding
Tips for CMOs: Five Ways to Keep Your Team off the Chopping Blockby Robbie Baxter
For most CEOs, good marketing is a bit like pornography—it's hard to define precisely, but they know it when they see it. Still, it's clear that one of the problems is that most CEOs cannot put their finger on what ...
More articles on Career Management, Chief Marketing Officer, Collaboration, Management, Marketing Inspiration, Measurement, Metrics, Recession
What's the 'Return on Sound'? Build Long-Term Emotional Equity by Applying Sound Strategicallyby Noel Franus
What's your Return On Sound? Budgets may be tight and long-term planning may feel out of reach, but a few simple principles can help lay the groundwork for long-term brand value for "sonic identity." Music and sound create significant long-term ...
More articles on Advertising, Brand Awareness, Marketing Inspiration
Marketers, It's Time to Hop Off the 'Time Management' Treadmillby Stephan Spencer
Gems of 2008: Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer.
More articles on Career Management, Marketing Inspiration, Time Management
Microconnecting With Your Customers via Microblogging: Q&A With Connie Reeceby Mack Collier
There's a new kid on the social media block that's starting to garner a lot of attention from companies. Microblogging sites, such as Twitter, are increasingly becoming a companion to an existing blog—or a standalone strategy for businesses that are using ...
More articles on Marketing Inspiration, Social Media, Twitter, Word of Mouth
Marketers, It's Time to Hop Off the 'Time Management' Treadmillby Stephan Spencer
Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer. Nor is simply ...
More articles on Career Management, Marketing Inspiration, Time Management
18 Strategies and Tools for Naming Your Business or Productby Scott Trimble
Naming. Doesn't matter what you're naming—your product, your business, your Web site or heck, even your child, your choice is important. Here are a flock of—actually, 18—ideas, strategies, and tools to make your name discovery a little easier.
More articles on Collaboration, Marketing Inspiration, Marketing Tips, Naming
Lessons From Warren Buffett: Getting the CEO to (Willingly) Write Checks for Marketingby Paul Barsch
Notoriously private, Warren Buffett doesn't have a lot to say publicly, except for his annual letter to shareholders that usually makes the rounds of the Wall Street Journal, Business Week and other top publications. However, for his marketing programs, and ...
More articles on Marketing Challenges, Marketing Inspiration, Marketing Strategy
New Products: The Real Challenge Is in Execution, Not Strategyby Barry Curewitz
Marketers love talking about products like the Swiffer or iPod, two colossal successes in terms of brilliance in innovation and new product development. In fact, rumor has it there are more consulting firms taking credit for Swiffer's development and success ...
More articles on Creativity, Management, Marketing Inspiration, Product Marketing
How to Hire a Marketing Innovatorby Ginny McGarrity
So you're looking for an impresario of innovation, a doyenne of the different, a marketing maven. But how do you know if the person you're interviewing is really the Wizard of Wow that your organization can count on to help ...
More articles on Creativity, Management, Marketing Inspiration
The Demystification of Idea Generationby Mike Heronime
Numerous people have studied the process that creative people go through to develop their ideas. Most of these students of creativity agree that ideas come from a subconscious process that takes two relatively unassociated thoughts and combines them together to ...
More articles on Ad Copy, Advertising, Marketing Inspiration, Writing
How to Innovate Your Online Ventureby Cristian Mitreanu
The day just ended, and you can't stop thinking about the cool new feature that may improve your online venture. Basic questions keep popping up. Is it going to bring more visitors? Is it going to improve their experience? How ...
More articles on Marketing Inspiration, Marketing Smarter, Online Marketing, Websites
Keys to Cracking the Code on Marketing and Sales Alignmentby Laura Patterson
The results of a recent Red Herring CMO survey revealed that marketing and sales alignment remains one the top five strategic issues for 2007. Approximately 42% of the respondents termed it a crucial problem. Companies attempting to resolve the issue often ...
More articles on Collaboration, Customer Engagement, Customer Relationships, Marketing Inspiration, Metrics
Six Steps to Give a Boring Product Some Buzzby Jerry Bader
There is no reason why every company can't deliver an exciting image to its audience; one that generates the kind of buzz and excitement usually associated with companies like Apple, Victoria's Secret, Benetton, Absolut Vodka, and Sony. It may seem impossible ...
More articles on Advertising, Brand Awareness, Customer Experience, Marketing Inspiration, Marketing Tips, Product Marketing, Public Speaking, Videos
What Every Marketer Can Learn From Targetby Todd Terrell
Target as a retail operation has the perfect name. The retailer defined its target and hit the bullseye.
More articles on Brand Awareness, Brand Positioning, Customer Relationships, Marketing Inspiration, Marketing Tips
Overlooked Brand Components—Every Touchpoint Counts, Especially Theseby Elaine Fogel
As marketers, we often spend considerable time on developing creative logos and brand identities for our companies or organizations. We may ensure our Web site is well designed and easy to navigate, and our marketing collateral is top-notch. We may ...
More articles on Brand Loyalty, Branding, Customer Experience, Customer Relationships, Marketing Inspiration
Humor in Marketing: Six Serious Tipsby Brian Beatty
When most marketers think about humor, it's typically in the context of television and print ads. But humor can be an effective communication tool across a range of print and interactive media, whether you're talking to a B2B or B2C ...
More articles on Customer Engagement, Marketing Inspiration, Public Speaking, Targeting
Creativity at Work: Why It's Important and What It Takesby Brian Beatty
Creative accounting is certainly an ill-advised proposition, but in most other areas of business, from manufacturing to marketing to management, creative thinking often represents your most valuable, viable opportunity to differentiate your company from the competition. With indistinguishable offerings saturating ...
More articles on Ad Copy, Creativity, Customer Engagement, Marketing Inspiration
How P&G, Kimberly-Clark, and Marriott Are Getting Back to Basics in Customer Experienceby Jonathan Tisch
There's no use longing for the return of the good old days. The new world of electronic information and global competition is here to stay. Customers will no longer simply gravitate to the brands, products, services, and organizations their parents ...
More articles on Collaboration, Customer Engagement, Customer Experience, Marketing Inspiration

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Four Lessons From the Co-Founder of OfficeMax [Slide Show]by Christian Gulliksen
As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
More articles on Benchmarking, Customer Engagement, Management, Marketing Inspiration
What Guy Kawasaki Learned From Steve Jobs [Slide Show]by Christian Gulliksen
When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. ...
More articles on Creativity, Management, Marketing Inspiration
Dialogue Writing, Part 2: Where to Start [Video]by Brent Walker
The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks!
More articles on Creativity, Marketing Inspiration, Videos, Writing
What Nordstrom Can Teach You About Crisis Management [Slide Show]by Christian Gulliksen
What can be better than exceptional customer service? A recent experience with upscale retailer Nordstrom serves as a prime example of how to win customers over—under less-than-desirable circumstances.
More articles on Customer Service, E-Commerce, Marketing Inspiration, Marketing Smarter
Three Keys to Maintaining Google-Style Business Innovation
In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of ...
More articles on Creativity, Management, Marketing Inspiration, Marketing Smarter
What Can Your Referral Program Learn From Roku?
"Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
More articles on Consumer Electronics, Creativity, Marketing Inspiration, Online Marketing, Referrals
Seven Ways Marketers Can Think (and Write) Like Journalists [Slide Show]by Verónica Maria Jarski
What can marketers learn from journalists? Good storytelling. Here are seven ways marketers can wield journalism skills to produce content that grabs attention and encourages conversation.
More articles on Creativity, Customer Engagement, Marketing Inspiration, Writing
Sweat the Small Stuff
In this space, we usually discuss massive successes and epic failures. Sometimes, though, there's inspiration to be found in delightful little details that wouldn't normally merit the spotlight. Let's say you ...
More articles on Customer Engagement, E-Commerce, Marketing Inspiration
Agency Doublespeak
If there's one thing marketers know how to do, it's to make things sound better than they actually are. Consider a drink often requested by Paul Williams at Starbucks—that purveyor ...
More articles on Humor, Marketing Inspiration
Joking Your Way off the Hot Seat
One way or another, the story was going to get out: a late-night talk show host, his rumored affairs with staff members and an alleged extortionist who wanted $2 million ...
More articles on Creativity, Humor, Marketing Inspiration, Word of Mouth
We Don't Need Another Hero
"Some of the most popular features in business magazines, in general, and entrepreneurship magazines, in particular, are the success stories—the articles that describe how an entrepreneur or a company achieved ...
More articles on Marketing Inspiration, Marketing Smarter, Recession
Pretense Alert!
Copywriters Simon Glickman and Julia Rubiner of Editorial Emergency openly embrace the use of sophisticated vocabulary. They do, however, wince when a speaker or writer chooses an overly complex term ...
More articles on Marketing Inspiration, Marketing Smarter, Writing
You Spent How Much on Lunch?
Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
More articles on Creativity, Humor, Marketing Inspiration, Pricing, Recession
So, It's Like a Barn?
"It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is ...
More articles on Humor, Marketing Inspiration, Social Media, Videos, YouTube
Sorry Seems to Be the Hardest Word
"AT&T customers have been complaining for months about dropped calls, spotty service, delayed text and voice messages and slow download speeds for the iPhone," says Jackie Huba in a post ...
More articles on Customer Experience, Marketing Inspiration, Social Media, YouTube
You Lie!
A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. ...
More articles on Creativity, Marketing Inspiration, Videos
Lessons Learned From a Backpack
"Let's imagine it's this afternoon, and I suddenly have cause to fly to West Virginia," writes Peter Hartlaub in a post at The Poop blog. "Airline X has a non-stop ...
More articles on Brand Loyalty, Customer Satisfaction, Customer Service, Marketing Inspiration
From the Mouths of Babes
"I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
More articles on Advertising, Marketing Inspiration, Writing
You Can't Not Hire Me
Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
More articles on Career Management, Economic Crisis, Marketing Inspiration, Personal Branding
It's a Secret (Wink, Wink)
According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
More articles on Community, Facebook, Marketing Inspiration, Social Networking, Twitter, Word of Mouth

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Marketing Inspiration case studies, deconstructing real life examples and illustrating lessons learned

How a Nonprofit Moved Toward a For-Profit Marketing Model to Advance Its Nonprofit Missionby Museum of Science, Boston
For more than a century, Boston's Museum of Science has depended on government grants and donors to finance its stated goal of encouraging "interest in and further understanding of science and technology and their importance for individuals and for society." The Museum attracts about 1.6 million visitors a year, including more than 50,000 members who visit regularly. Corporate branding and marketing for fundraising purposes hadn't been given much thought, but in 2001, as the U.S. stock market collapsed and the global economy slowed, the Museum found itself stretched for donors. It realized it was time to start marketing itself. Pioneering any major ...
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