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- How to Survive the Tough Times, Personally and Professionally by Michael BeckThere's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.More articles on Career Management, Creativity, Economic Crisis, Marketing Inspiration, Networking, Personal Branding
- Tips for CMOs: Five Ways to Keep Your Team off the Chopping Block by Robbie BaxterFor most CEOs, good marketing is a bit like pornography—it's hard to define precisely, but they know it when they see it. Still, it's clear that one of the problems is that most CEOs cannot put their finger on what ...More articles on Career Management, Chief Marketing Officer, Collaboration, Management, Marketing Inspiration, Measurement, Metrics, Recession
- What's the 'Return on Sound'? Build Long-Term Emotional Equity by Applying Sound Strategically by Noel FranusWhat's your Return On Sound? Budgets may be tight and long-term planning may feel out of reach, but a few simple principles can help lay the groundwork for long-term brand value for "sonic identity." Music and sound create significant long-term ...
- Marketers, It's Time to Hop Off the 'Time Management' Treadmill by Stephan SpencerGems of 2008: Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer.
- Microconnecting With Your Customers via Microblogging: Q&A With Connie Reece by Mack CollierThere's a new kid on the social media block that's starting to garner a lot of attention from companies. Microblogging sites, such as Twitter, are increasingly becoming a companion to an existing blog—or a standalone strategy for businesses that are using ...
- Marketers, It's Time to Hop Off the 'Time Management' Treadmill by Stephan SpencerEver sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer. Nor is simply ...
- 18 Strategies and Tools for Naming Your Business or Product by Scott TrimbleNaming. Doesn't matter what you're naming—your product, your business, your Web site or heck, even your child, your choice is important. Here are a flock of—actually, 18—ideas, strategies, and tools to make your name discovery a little easier.
- Lessons From Warren Buffett: Getting the CEO to (Willingly) Write Checks for Marketing by Paul BarschNotoriously private, Warren Buffett doesn't have a lot to say publicly, except for his annual letter to shareholders that usually makes the rounds of the Wall Street Journal, Business Week and other top publications. However, for his marketing programs, and ...
- New Products: The Real Challenge Is in Execution, Not Strategy by Barry CurewitzMarketers love talking about products like the Swiffer or iPod, two colossal successes in terms of brilliance in innovation and new product development. In fact, rumor has it there are more consulting firms taking credit for Swiffer's development and success ...
- How to Hire a Marketing Innovator by Ginny McGarritySo you're looking for an impresario of innovation, a doyenne of the different, a marketing maven. But how do you know if the person you're interviewing is really the Wizard of Wow that your organization can count on to help ...
- The Demystification of Idea Generation by Mike HeronimeNumerous people have studied the process that creative people go through to develop their ideas. Most of these students of creativity agree that ideas come from a subconscious process that takes two relatively unassociated thoughts and combines them together to ...
- How to Innovate Your Online Venture by Cristian MitreanuThe day just ended, and you can't stop thinking about the cool new feature that may improve your online venture. Basic questions keep popping up. Is it going to bring more visitors? Is it going to improve their experience? How ...
- Keys to Cracking the Code on Marketing and Sales Alignment
by Laura PattersonThe results of a recent Red Herring CMO survey revealed that marketing and sales alignment remains one the top five strategic issues for 2007. Approximately 42% of the respondents termed it a crucial problem. Companies attempting to resolve the issue often ...More articles on Collaboration, Customer Engagement, Customer Relationships, Marketing Inspiration, Metrics - Six Steps to Give a Boring Product Some Buzz by Jerry BaderThere is no reason why every company can't deliver an exciting image to its audience; one that generates the kind of buzz and excitement usually associated with companies like Apple, Victoria's Secret, Benetton, Absolut Vodka, and Sony. It may seem impossible ...More articles on Advertising, Brand Awareness, Customer Experience, Marketing Inspiration, Marketing Tips, Product Marketing, Public Speaking, Videos
- What Every Marketer Can Learn From Target by Todd TerrellTarget as a retail operation has the perfect name. The retailer defined its target and hit the bullseye.More articles on Brand Awareness, Brand Positioning, Customer Relationships, Marketing Inspiration, Marketing Tips
- Overlooked Brand Components—Every Touchpoint Counts, Especially These by Elaine FogelAs marketers, we often spend considerable time on developing creative logos and brand identities for our companies or organizations. We may ensure our Web site is well designed and easy to navigate, and our marketing collateral is top-notch. We may ...More articles on Brand Loyalty, Branding, Customer Experience, Customer Relationships, Marketing Inspiration
- Humor in Marketing: Six Serious Tips by Brian BeattyWhen most marketers think about humor, it's typically in the context of television and print ads. But humor can be an effective communication tool across a range of print and interactive media, whether you're talking to a B2B or B2C ...
- Creativity at Work: Why It's Important and What It Takes by Brian BeattyCreative accounting is certainly an ill-advised proposition, but in most other areas of business, from manufacturing to marketing to management, creative thinking often represents your most valuable, viable opportunity to differentiate your company from the competition. With indistinguishable offerings saturating ...
- How P&G, Kimberly-Clark, and Marriott Are Getting Back to Basics in Customer Experience by Jonathan TischThere's no use longing for the return of the good old days. The new world of electronic information and global competition is here to stay. Customers will no longer simply gravitate to the brands, products, services, and organizations their parents ...
- Lessons from Warren Buffett: Getting the CEO to (Willingly) Write Checks for Marketing by Paul BarschWarren Buffett is regarded by his peers as one of the brightest and most savvy minds in investment, business strategy, and CEO leadership. Buffett is known for the autonomy he gives to his managers, the ability to think "long term," ...
See all 178 marketing articles related to Marketing Inspiration
- You Spent How Much on Lunch?Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
- So, It's Like a Barn?"It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is ...
- Sorry Seems to Be the Hardest Word"AT&T customers have been complaining for months about dropped calls, spotty service, delayed text and voice messages and slow download speeds for the iPhone," says Jackie Huba in a post ...
- You Lie!A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. ...
- Lessons Learned From a Backpack"Let's imagine it's this afternoon, and I suddenly have cause to fly to West Virginia," writes Peter Hartlaub in a post at The Poop blog. "Airline X has a non-stop ...
- From the Mouths of Babes"I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
- You Can't Not Hire MeThanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
- It's a Secret (Wink, Wink)According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...More articles on Community, Facebook, Marketing Inspiration, Social Networking, Twitter, Word of Mouth
- Don't Jerk Me AroundIf we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up ...
- We'll Have a Gay Old TimeWe've seen Sarah Haskins critique advertising that patronizes women, and now it's time for Bryan Safi's take on commercials that handle gay topics with varying degrees of respect. In this ...
- Monetize This"We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
- Your Husband: Slightly Dumber Than a DogComedian Sarah Haskins is back with another Target Women video at Current TV that skewers gender-based advertising clichés—this time it's the Doofy Husband. "Being a woman isn't easy," she says ...
- Speaking of Marketing"Have you ever been in a conversation with other marketers," asks Beth Harte in a post at the Daily Fix blog, "and you get the sense that even though you ...
- Have You Ever Noticed…?A recent ad from Carnival Cruise Lines shows an average-looking guy in a red, white and blue track suit as he wanders around a ship, sniffing everything in sight: the ...
- You Broke It, You Fix It"While Dave Carroll was flying from Nova Scotia to Nebraska he had his Taylor guitar ruined," says the Huffington Post. "After a protracted attempt to get United to pay for ...
- Champagne Taste, Beer BudgetWould you dicker with a waiter about the price of a steak entrée? Or ask a hairdresser to give you highlights for free? Or expect a cashier to sell you ...
- That's RoughYou've just presented a rough cut of your latest television ad when an executive begins asking questions that demonstrate he doesn't understand the concept of a rough cut. "It isn't ...
- Social Media Gets Punk'd "Back in the day, I was into punk rock," says David Meerman Scott in a post at his Web Ink Now blog. "It was loud, it was NOT disco, there ...
- Fight the Killer Phrases"You feel a little jittery," says Paul Williams in a post at the Daily Fix blog. "Is it the presentation? Or the pot of coffee you drank this morning while ...
- Namaste, Coach!In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts ...
See all 135 marketing Daily Posts related to Marketing Inspiration
Marketing Inspiration case studies, deconstructing real life examples and illustrating lessons learned
- How a Nonprofit Moved Toward a For-Profit Marketing Model to Advance Its Nonprofit Missionby Museum of Science, BostonFor more than a century, Boston's Museum of Science has depended on government grants and donors to finance its stated goal of encouraging "interest in and further understanding of science and technology and their importance for individuals and for society." The Museum attracts about 1.6 million visitors a year, including more than 50,000 members who visit regularly. Corporate branding and marketing for fundraising purposes hadn't been given much thought, but in 2001, as the U.S. stock market collapsed and the global economy slowed, the Museum found itself stretched for donors. It realized it was time to start marketing itself. Pioneering any major ...
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How-To Marketing Articles
Yes, Facebook Is a Business Tool by Paul Chaney
Mobile Coupons: Your Message on the Move by Bob Bentz
Write From Your Reader's Perspective by David Fideler
The Surprising Evolution of Online Marketing in Software ... by Jayson Gehri
Why 70% of Facebook 'Fans' Don't Want Marketing, ... by Morgan Stewart
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