One-to-One Email Campaigns for B2B Organizations

Presenter: Jason O'Connor
Broadcast on Thursday, January 20, 2005
Duration: 90 minutes
Cost: $129.00

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Discover how to create and manage an email campaign that leverages the power of one-to-one, permission-based marketing. One-to-one, permission-based marketing is a powerful, under-utilized and often ignored communications strategy that businesses rarely employ successfully even today. And if you are using this approach now, this seminar will help you become even more successful.

First, the seminar will cover the specific features a corporate website should have to take advantage of the power of one-to-one marketing. Everything from website content, layout, features, usability and communications will be explored.

Then you will discover how to create and conduct an email marketing campaign that utilizes one-to-one marketing principles to build customer relationships and maximize sales. Email list development, website support, message creation, proper responses and evaluation will all be discussed as they relate to one-to-one marketing.

You Will Learn

• What exactly is one-to-one, permission marketing
• The four steps in one-to-one marketing
• Best practices in one-to-one website design and creation
• How to improve your existing Web presence
• How to develop an internal list and rent additional lists
• How to create and conduct a one-to-one email marketing campaign
• What role incentives play in email marketing
• How to differentiate your various customers and potential customers
• How to write a one-to-one email message and customize subsequent messages
• How to evaluate the campaign and make improvements

About this Seminar

Who Should Attend: Marketing professionals and others in B2B organizations responsible for customer communications.

About The Presenter

Jason O'Connor has three equal skill sets and experience: e-marketing, Web design, and Web programming. He has been a webmaster and e-marketing strategist for small, medium and large enterprises in numerous industries. He’s created and conducted e-marketing campaigns, designed and coded websites for Intel, Shiva, M.I.T., advertising and literary agencies, and many other organizations.

In 2002 Jason founded Oak Web Works, a full service Web firm specializing in e-marketing, Web design, and Web programming. He has clients all over the world, including England, Gibraltar, Canada, Australia and all over the United States.

What Participants Said

Of the participants who evaluated this seminar, 67% would recommend it to a colleague. Some of their comments:

"Good way to see how one-to-one marketing should be done and how the messages should build upon each other as we receive more and more permission. Some good hints/tips."

"This was filled with information I didn't know, and since I'm about to embark on an email marketing campaign, the topic was very timely. Lots of practical suggestions."

"Relevant content, not a product push, easy to understand.

It was a good use of time and money. Because it was shorter than other seminars I've attended, it had to be more focused and targeted with some quick and easy strategies I could put to use right away."

"It was a basic review of doing email marketing. I would probably not recommend to a colleague who has been doing B2B emails already."

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