Marketing Resources: Personalization

• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
  More articles on Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• The Email Marketer's Success Kit: Five Trends for 2012by Maciej Ossowski
  Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year.
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Personalization
• Six Steps for Rebuilding Your Brand After a Crisisby Larry Berg
  It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence.
  More articles on Brand Equity, Customer Relationships, Digital Marketing, Marketing Strategy, Personalization
• Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment by Mark Simpson
  For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those same strategies and websites to the mobile space.
  More articles on E-Commerce, Marketing Strategy, Mobile Marketing, Personalization, Segmentation, Targeting
• Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Typesby Karen Talavera
  Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Newsletters, Personalization, Targeting
• Real-Time Marketing: How Today's Marketers Are Deploying New Tacticsby Joshua Smith
  Real-time marketing is constantly evolving, and it's more competitive than ever now. A wave of new technologies can help businesses enrich the customer experience—and boost results—in real time.
  More articles on Customer Engagement, Customer Experience, Marketing Tips, Personalization
• The Power of Customer Feedbackby Carolyn Hall
  Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage of the chance to link knowledge about your customers to ...
  More articles on Collaboration, CRM, Customer Engagement, Customer Experience, Personalization
• Sales-Letter Magic: 10 Tips for Writing Letters That Sellby Dean Rieck
  Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter.
  More articles on Content, Lead Generation, Personalization, Sales, Writing
• Mobile Marketing: No Longer a Tradeoff Between Reach and Targetingby Gib Bassett
  Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI.
  More articles on Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
• Avoid the High Cost of Untargeted Marketingby Mark Smith
  Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and increase brand trust.
  More articles on Consumer Electronics, Customer Experience, Personalization, Social Media, Targeting
• Evolving the Customer Experience With Mobile Technologyby Nathan Pettyjohn
  Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the ...
  More articles on Brand Loyalty, Customer Experience, Marketing Smarter, Mobile Marketing, Personalization, Social Networking
• Why and How You Should Be Using Triggered Email, Part 3by Karen Talavera
  Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion.
  More articles on Creativity, E-Commerce, Email Campaigns, Email Marketing, Personalization
• Why and How You Should Be Using Triggered Email, Part 1by Karen Talavera
  You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and ...
  More articles on Copywriting, Email Campaigns, Email Marketing, Marketing Tips, Personalization, Segmentation
• Bring Your Fans Home: How to Capitalize on Facebook Fatigueby Jessica Shieh
  Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should give serious thought to supplementing their social-media strategies with a ...
  More articles on Advertising, Customer Relationships, Facebook, Personalization, Social Media, Web Content
• How to Use Direct Mail to Drive Targeted Website Trafficby Dean Rieck
  If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. And when ...
  More articles on Copywriting, Direct Marketing, Landing Pages, Personalization, Targeting, Testing, Websites
• Gone Phishing: Why eBay Emails Can Be Hard to Trustby DJ Waldow
  People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from a sender they do not recognize or trust, they are ...
  More articles on Customer Behavior, Email Marketing, Email Subject Lines, Links, Personalization, Spam
• If My Dentist Understands Email Marketing, So Can You!by DJ Waldow
  Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't blog or answer questions on LinkedIn. It doesn't use Gowalla ...
  More articles on Copywriting, Email Marketing, Email Subject Lines, Personalization, Social Media
• Problem Solved: How Do I Turn a Touch Into a Relationship?by Claire Coyne
  "Relationships don't just happen, they are built—one experience at a time," says Joel Book of ExactTarget. And lucky for us, Joel has mapped out the process of doing just that via email marketing.
  More articles on Customer Relationships, Email Marketing, Marketing Tips, Personalization, Writing
• Write From Your Reader's Perspectiveby David Fideler
  When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they will move on quickly. By using the word "you," you begin ...
  More articles on Copywriting, Customer Engagement, Customer Relationships, Personalization
• The Surprising Evolution of Online Marketing in Software Salesby Jayson Gehri
  Online marketing is nothing new for software marketers. It's only natural that the software industry and computer-software users migrated to the Internet early on. So although the idea of online marketing isn't new, how software is marketed online continues to ...
  More articles on Marketing Smarter, Online Marketing, Personalization, Targeting

See all 58 marketing articles related to Personalization

• How to Avoid Four Deadly Email Program Sins
  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  More articles on Content, Email Marketing, Marketing Tips, Personalization
• Do Your Product Suggestions Delight or Alienate Subscribers?
  We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto ...
  More articles on Content, Email Marketing, Personalization
• Six Last-Minute Holiday Email Marketing Tactics [Slide Show]by Jim Davidson
  The holidays are hectic for marketers. But they don't have to be. Here are six marketing tactics you can implement today to ensure a successful holiday season—without too much heavy ...
  More articles on Email Campaigns, Email Marketing, Personalization, Segmentation
• Three Tips for a Pitch-Perfect Pitch
  "Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the ...
  More articles on Email Marketing, Marketing Smarter, Personalization, Public Relations
• Three Ways to Avoid Email Marketing Oblivion
  Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael ...
  More articles on Collaboration, Email Marketing, Marketing Tips, Personalization
• Overcoming the Small Business Inferiority Complex
  "Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point," writes Rohit Bhargava at ...
  More articles on Marketing Smarter, Marketing Strategy, Personalization, Small Business
• Avoid These Four Personalization Mistakes
  "Whether it's a story recommendation on NYTimes.com, song suggestions on Pandora, or search results on Google, online personalization has become ubiquitous, shifting consumer expectations toward anticipating more targeted Web experiences ...
  More articles on Customer Behavior, Customer Relationships, Personalization, Websites
• What You Need to Know About Lead-Nurturing Messages
  In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links ...
  More articles on B2B Marketing, Email Marketing, Lead Nurturing, Personalization
• Relationship Advice for Email Marketers
  "Today's online marketing world is full of lovely words like engagement and empowerment, communication and conversation, interaction and integration, friends, fans and followers," writes Mark Brownlow at Email Marketing Reports. ...
  More articles on Email Marketing, Personalization, Segmentation
• Three Tips for Effective Email Personalization
  When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
  More articles on Email Lists, Email Marketing, Marketing Tips, Personalization
• Four Smart Ways to Trigger ROI
  According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at ...
  More articles on Email Campaigns, Email Marketing, Personalization
• Don't Get Linked Out on LinkedIn
  LinkedIn is "one heck of a community for getting to know your prospects and customers," writes Ardath Albee at Marketing Interactions. "[But it] can also expose a lack of integrity ...
  More articles on Lead Generation, LinkedIn, Personalization
• Birthday, Anniversary Emails Generate More Revenue
  Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian ...
  More articles on Email Campaigns, Email Marketing, Personalization, Research Summaries
• Consumers Want Print Magazines, but Also Relevance
  Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to ...
  More articles on Advertising, Customer Behavior, Personalization, Research Summaries
• Hurry Up or You'll Be Sorry!
  Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
  More articles on Email Campaigns, Metrics, Personalization, Targeting
• Disconnects Plague Loyalty Programs
  Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, ...
  More articles on Customer Engagement, Personalization, Pricing, Research Summaries
• This Smells Phishy
  As phishers (criminals masquerading as trusted entities to grab usernames, passwords and credit card info) become more sophisticated, and your subscribers become more cautious about online commerce, it's important to ...
  More articles on Customer Behavior, Email Marketing, Personalization
• [Your Name Here]
  Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
  More articles on Email Marketing, Email Subject Lines, Personalization
• Outside the Box, Inside the Pocket
  Mobile marketing isn't the unicorn it used to be. Most folks in your demo probably have a real, live phone within immediate reach for most of their waking days. And ...
  More articles on Mobile Marketing, Personalization, Smart Phones
• Are You Drippy or Loopy?
  Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  More articles on B2B Marketing, Collaboration, Email, Landing Pages, Lead Nurturing, Personalization

See all 27 marketing Daily Posts related to Personalization

Personalization case studies, deconstructing real life examples and illustrating lessons learned

• How Getting Personal Helped Spur Renewals for the Golden State Warriorsby Golden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have?
  More case studies on Case Studies, Creativity, Customer Retention, Direct Marketing, Personalization, Videos, Websites
• How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leadsby Babcock & Jenkins
  CASE STUDY: Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses intrigue, personalization, humor, and the soft-sell to establish and advance client relationships. Results: A tasty 50% response rate.
  More case studies on Brand Awareness, Case Studies, Creativity, Customer Relationships, Lead Generation, Personalization, Targeting, Websites
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
  More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
  More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
• How a Retail Company Increased Web Sales Order Value 60% via Automated Personalizationby Personal Creations
  For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real time online sales without an automated process was another.
  More case studies on Case Studies, Customer Behavior, Customer Engagement, Personalization, Sales, Web 2.0, Websites

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Personalization online seminar broadcasts from the best minds in marketing

• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008
  More seminars on Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• One-to-One Email Campaigns for B2B OrganizationsBroadcast on 1/20/2005 11:00:00 AM
  More seminars on B2B Marketing, Email Campaigns, Marketing Tips, Permission Email Marketing, Personalization, Website Design, Websites

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