Personalization: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Keep It Human in the Robotized SocialverseAlesia Krush
  Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as ...
  Customer Engagement, Facebook, Marketing Tips, Personalization, Social Media, Social Networking, Twitter
• The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
  What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
  Advertising, B2B Marketing, Branding, Customer Behavior, Marketing Strategy, Metrics, Personalization, ROI, Sales, Targeting
• Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
  Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
  Customer-Centric, Customer Experience, Customer Insight, Customer Loyalty, Data, E-Commerce, Landing Pages, Mobile Marketing, Personalization, Social Media
• The Five Big Problems of Big DataGerardo A. Dada
  The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Marketing Analytics, Measurement, Metrics, Personalization
• Get More Green on Black Friday, Compliments of RemarketingAngel Morales
  Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce ...
  Advertising, Customer Acquisition, Customer Engagement, Email, Email Marketing, Personalization, Sales and Advertising, Targeting, Web Analytics
• How to Amp Up Customer Engagement and Revenue With Online Merchandising [Slide Show]Christian Gulliksen
  Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline of an online merchandising strategy. Have you covered all your ...
  E-Commerce, Personalization, User-Generated Content, Web Content, Website Design, Websites
• How to Mimic Google's Personalized Search to Laser-Target Web AudiencesAlesia Krush
  That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google ...
  Advertising, Google, Location-Based Marketing, Marketing Challenges, Marketing Tips, Personalization, Search Engine Marketing
• Microsegment Your Way to Success in Social Media MarketingRic Dragon
  Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional ...
  Customer Behavior, Personalization, Segmentation, Social Media, Social Networking
• Seven Rules to Cultivate Deep Mobile RelationshipsBrent Hieggelke
  For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how ...
  Customer Engagement, Customer Relationships, Direct Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Smart Phones, SMS
• Why Your Customers Are Just Not That Into YouDan Kohn
  Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.
  Brand Equity, Channel Marketing, Customer Engagement, Market Research, Personalization, Targeting

Personalization: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]by Matthew Grant
  According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant?
  Customer Behavior, Marketing Analytics, Marketing Smarts, Personalization, Social Media, Technology, Web Analytics

Personalization: Online seminar broadcasts from the best minds in marketing

• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008 with Regina Brady
  Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
  Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• One-to-One Email Campaigns for B2B OrganizationsBroadcast on 1/20/2005 with Jason O'Connor
  This virtual seminar will teach basic one-to-one, permission-based marketing techniques that lead to customer-focused web sites and email campaigns. It will identify specific features a corporate website should have to take advantage of the power of one-to-one marketing. Everything from website layout, features, usability and communications will be explored. Then we will look how to create and conduct an email marketing campaign that utilizes one-to-one marketing principles to maximize sales. Email list development, renting lists, website support, message creation and proper responses will all be discussed as it relates to one-to-one marketing.
  B2B Marketing, Email Campaigns, Marketing Tips, Permission Email Marketing, Personalization, Website Design, Websites