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17 Email Marketing Terms Every Business Should Knowby DJ Waldow
Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms to successfully navigate the world of email marketing.
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Nine Email Tactics That Can Put You Out of Business
by Gwen MoranAs the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
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Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Baseby Ruth P. Stevens
Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the ...
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Spring Is Here: Time to Unclutter Your Email Marketingby Karen Talavera
Here are five essential areas of any email marketing program that are worth poking around in. Turn over some rocks, and don't hesitate to dump anything you discover underneath that shouldn't be there. In the spirit of spring, let's do ...
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Going Green: Moving Printed Newsletters, Statements, and Promotions to Emailby Chris Lovejoy
In this day and age, one could say that green is the new black. More than ever, consumers are engaged in environmentally sound practices. And companies can easily leverage this "green" trend to not only show their customers their concern ...
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The Six Cs of Permission Email Marketing, Part 3by Karen Talavera
If you now understand (or can at least appreciate!) the first four Cs of Permission Email Marketing: Conscious Consent, Choice, Clarity and Confidence, you're ready for our final two: Control and Confirmation.
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The Six Cs of Permission Email Marketing, Part 2by Karen Talavera
In this second of our three-part series on the six Cs of permission email marketing, we continue to define the permission fundamentals by examining the third and fourth dimensions of permission: Clarity and Confidence.
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The Six Cs of Permission Email Marketing, Part 1by Karen Talavera
With marketing channels proliferating and messaging devices diversifying, it's not hard to imagine a future where permissions are granted not only by marketing channel (email, postal mail, phone, RSS), but also by content, device, time, and place.
All the more reason ...
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Email Appending Is More Than a Processby Reggie Brady
Most marketers have email addresses for less than half their customers and prospects. If this is the case for your company, it might make sense to explore email appending.
Let's first look at the process, and then we'll examine how one ...
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Key Tune-up Tips to Keep Your Email Campaigns Humming
by Lena WatersIn this era of blocked images, preview panes, new ISP deliverability rules, and the constant flux in rendering issues associated with Web-based and desktop email clients... a one-size-fits-all email design just won't cut it. Each email template needs to be ...
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Five March Madness Lessons for Email Marketersby Jordan Ayan
This month, college players are hoping their hard work, preparation and practice will pay off with a NCAA title.
Marketers, like the college teams, can use these five winning strategies to improve their email marketing game.
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Six Classic Mistakes Email Newsletters Makeby Mark Brownlow
A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January 22, 2002, is a timeless look at the mistakes email marketers make—mistakes that prevent an email newsletter from reaching its ...
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Online Marketing on a Shoestring Budgetby Jodi Bash
There are many resources on the Web for small budgets, and they can enhance the way you interact with your customers.
They key is to understand what you need and find the service that best fits your needs.
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Top 13 Marketing Budget Wastes—and How to Avoid Themby Eran Livneh
Once again, it is that time of year... when marketing departments are busily preparing next year's budget.
As we all know, chances are you won't be able to get everything you're asking for. But, believe it or not, this may ...
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The Fundamentals of Permission-Based Email Marketingby Neil Anuskiewicz
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Is Your IP Address Whitelisted?by Neil Anuskiewicz
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RSS: What's in It for Marketers?by Eric Frenchman
RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site.
Here's a primer on RSS, and why ...
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The Fundamentals of Permission-Based Email Marketingby Neil Anuskiewicz
Despite the death knell sounded for email marketing, it has persevered as the most direct and effective way to reach your customers. It's critical, however, to reach them on their terms.
Here's the basics on how to send permission-based email ...
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Special Report From MarketingProfs: Marketing to Hispanics (Part 2 of 2)by Ignacio Hernandez Jr.
Last week, we ended the first part of this two-part series with a discussion of the perceived entry barriers to marketing to Hispanics.
Now, we take a brief look at the tactics that marketers use to reach the Hispanic market, ...
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10 Ways to Love (and Respect) Your Customersby Jeanne Bliss
Getting customers to love you starts with showing them the respect they deserve by making it painless (and eventually a joy) to do business with you.