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Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC. more![How Young Professionals Use TikTok When Job-Hunting [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251014-infographic-lg.jpg)
Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they've landed a job because of something they learned on the social platform, according to a recent survey. more
What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success? more![The Most Popular Social Platforms Among Age Groups [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251007-infographic-lg.jpg)
Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a range of sources. more
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research. more
Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research. more![Five Social Media Advertising Trends Shaping the Future [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250826-infographic-lg.jpg)
Advertisers looking to stay ahead on social media should keep a close watch on these five trends. more![A Social Media Visibility Checklist for B2B Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250807-infographic-lg.jpg)
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality. more
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research. more![How Americans Use Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250731-infographic-lg.jpg)
Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research. more![Six LinkedIn Tips for Creatives [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250729-infographic-lg.jpg)
LinkedIn can be a powerful tool for creatives to attract new job opportunities, showcase interesting work, and grow audiences. more
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news. more![What Are TikTok Brand Consideration Ads? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250722-infographic-lg.jpg)
This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform. more
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research. more![Six Social Media Tips for Introverts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250708-infographic-lg.jpg)
This infographic looks at how introverts can show up on social media without burning out. more![Top 10 Favorite Creator-Led Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250703-infographic-lg.jpg)
Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. more![10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250619-infographic-lg.jpg)
Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know. more![Five Social Media Ad Trends Shaping 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250617-infographic-lg.jpg)
This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to. more![The Top Social Media Influencers by Industry [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250513-infographic-lg.jpg)
Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms. more
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? more![What Are LinkedIn Accelerate Campaigns? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250424-infographic-lg.jpg)
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies. more![Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250408-infographic-lg.jpg)
This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year. more![How to Work Smarter on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250401-infographic-lg.jpg)
This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy. more![Building a Strong LinkedIn Profile: The Basics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250325-infographic-lg.jpg)
The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about section, featured content section, activity section, and experience section. more
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research. more
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