Branding is more and more becoming a multi-sensory And no industry is employing sensory branding more than the hotel industry. If you opened your New Yorker magazine recently, you probably saw the new ad for . But this ad didn't include the picture of a Heavenly Bed or a trendy ... more

Collective intelligence will be a key competitive advantage in the 21st Never before has there been a better medium to tap the collective intelligence than the The very first issue of my newsletter that I published on June 24, 1996, was about the potential of collective intelligence. The Internet allows ... more

Boston-based Aquent and the American Marketing Association (AMA) today announced the launch of this year's Compensation Survey of Marketing Professionals. And the news seems mostly The survey–details of which are available here –says companies are placing more emphasis on strategic marketing within their organizations and hiring more top-level marketers. In ... more

This past week or so, the topic of saleswomen vs. salesmen has come up a few times, and then a friend forwarded this Wall Street piece to me titled "Car Dealers Recruit Saleswomen at the Mall." (reg. required) So, I thought I'd take it as a sign and share my ... more

When it comes to exporting, you cannot be all things to all Decide on something. Then stick with it. But how do select a product for What gives you the most pleasure as a businessperson? Is it creating satisfaction by meeting consumer demands? Is it the challenge of spotting a ... more

I'm surprised this is news, but it is after a long On the front page of the Wall Street Journal there is a featured article called Once-Wary Industry Giants Embrace Internet , where it describes how package goods advertisers are racing to the internet to reach their audience. The embrace ... more

The mass market concept of groups like "adult males 18-35" is totally dead, now it's about the massive market, the billions of interconnected customers that are just waiting to self-select to be your prospect, customer, partner, evangelist. Phew, I'm tingling just writing that, but it's happening right now. How did ... more

Back on April 4th, MarketingVox reported how the Political Ad Blitz in Key States Tightens Ad and that marketers better get ready for ad inventory in the fall, especially in key states like New York, Florida, and Pennsylvania. Since you are reading this weeks later, you are probably wondering why ... more

That was the phrase that got my I was talking to an exec at a 1999 new media company... one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up "Google doesn't help ... more

Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratification is upon ... more

Ford's North American marketing chief, Cisco Codina, quoted in today's Times, "There will always be early Actually, Cisco, the folks you mean to be talking about are "early adopters." And the distinction is critical and demonstrates a fundamental misunderstanding of what's happening. An adapter is someone who is able to ... more

It's amazing, sometimes, how a little piece of information can be just what you need to take your next That's why the Web can be so powerful .... it's just chock-a-block with information that could be useful to you. I say "could" because there's a you have to find it ... more

Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be the topic of a religious That is, until I met Julie Maiz. Julie is one of the Reach Certified Personal Brand Strategists for (a cool company that helps University students ... more

I am blown away by the sights and sounds. Beautiful displays of prepared foods, more kinds of asiago and other cheese than I ever knew existed, chocolates, produce rivaled only by what I saw in the open markets in Siracusa. more

That's the question asked Wednesday night during Passover Seders attended by Jews and many non-Jews around the world. For it's the question that keeps us up at night. Whether others in our organizations understand it or not, it's the key to success. What's your Dan Herman offers help in a ... more

This is my first entry at the MarketingProfs Daily . So I'm like the new guy in prison, and that means I need to pick out a few of the heavy hitters and "kick their butt" on my first day, or else I'm going to become their "you know Of ... more

When we think of branding genius, it's Corporate America that comes to All those award-winning TV spots and ads over the years have helped create some incredibly strong brands. Yet no matter how much is invested in those brands, it isn't always enough. Unless companies "live" their brands at all ... more

The question I am asked more often than any other is "how do you keep up with all the information coming at you from every direction?" So I thought I'd share some of the research tools I can't blog and News Alerts send me emails when artilces with my name ... more

You've probably already seen the announcement, but Disney plans to offer many TV shows for free on the Web. Literally, this is the BIG news of the even making the front page of the Newark Star . There are a ton of articles out there including The Wall Street Journal's ... more

Two things marketers 1. Do the work necessary to be sure that your perception of the world is similar to the world as it 2. Create the stories (and the experiences to back them up) that change the world as it Most marketers fail at #1. By focusing on what ... more

Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess again. A Barney's Co-op sale? I don't think As embarrassing as it is to admit, I was actually waiting to be let in to the new Trader Joe's on Union ... more

Carnival of "X" is a recent meme in the blogosphere that is essentially a group of topical blogs taking turns, on a weekly basis, identifying and aggregating the "best of the best" of blog posts on a particular For example, quite a well established carnival is the Carnival of , ... more

Why spend $80,000 and take two years off to become senior management material? So asks in a write-up on our pal Seth , P&G brand manager Josh , and other proponents of the self-education movement called the Personal Inspired by Seth (seriously, who isn't?), Kaufman developed a manifesto on mastering ... more

If you haven't read Chasing Daylight by Gene O'Kelly, you are in for some deep thought and Gene was CEO of the large accounting giant KPMG when he was told he had inoperable brain cancer and had "about" 3 months to live (he died last Sept.). He resigned from KPMG ... more

I walked into a store today to hear the tail end of a disturbing The store manager was on the phone with the phone company. She had FINALLY gotten a live person after being on hold for 10 minutes and was begging to know why there was no 800-number listed ... more