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- We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity. "Although the show might not seem the most likely source of practical advice, some of its most memorable moments provide lessons for improving your email marketing," they ... more
- Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I ... more
- You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What to do? You need to recruit influential people to help you expand your audience by talking about you and your ... more
- Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports Janelle Johnson in an article at MarketingProfs. "A whopping 77% said email. No other channel even scored in the double ... more
- Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer—and editing not just when creating content ... more
- Within seconds your killer headline and content have hooked your audience. But how do you reel them in? That is, how can you keep their attention after they start to read your article, watch your video, or listen to your podcast? Inspired by Andrea Phillips's Fast Company article titled "Five Lessons ... more
- No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. "And a story is more than a slogan or a catchy tagline." In fact, it needs to accomplish two goals: ... more
- If you're one of Gmail's 350 million users, you know how vigorously the service defends your inbox from unwanted email. Obvious junk goes to the spam folder. But that's not all. In addition to legitimate email marketers, spammers send billions of messages to consumers every day, leading harried recipients with little ... more
- To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury over. The same is true in marketing. Just like lawyers, marketers draw their audience to their side by solid storytelling. But ... more
- Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. This brief survey considers how marketers consume content, and how they use and measure it in their work as marketers. more
- As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude. more
- Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should be a thing of the past. "With today's fast-paced society, you need to make things as single-focused as possible," he argues. ... more
- How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons While Skydiving," Amanda Maksymiw compares her first leap from an airplane to leaping into a content marketing campaign. And she ... more
- When everything's going well, it's easy to find yourself in an email-marketing rut. Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the same campaigns they've seen a thousand times. "Whether you want to shake things up or simply polish off the dullness," writes ... more
- Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," he says at Email Marketing Reports. "A rising sense of panic…paralysis…a prickle of sweat." You might feel the same way when ... more
- Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty shelves, disgruntled customers, and fewer coins in the coffer. That's why smart content marketers use an editorial calendar to plan, produce, ... more
- "It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email messages," writes Marco Marini at Email Critic. Headlines also appear at the top of your landing pages—and regardless of their location, ... more