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- Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. more
- Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden. more
- Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist. more
- This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting. more
- Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribution model, and more. more
- In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter: marketing attribution. This episode of the Marketing Smarts Live Show delves into the topic. more
- How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend. more
- Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world. more
- In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action. more
- Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market. more
- This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data. more
- Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer acquisition cost, conversion rates, customer lifetime value, and social media reach and engagement. more
- Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist. more
- Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. more
- The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available. more
- How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more. more
- This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value. more
- Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved. more
- Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer. more
- Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided. more
- This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. more
- The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies. more
- Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI. more
- This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns. more
- Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent research from the CMO Council and Deloitte Digital. more