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MarketingProfs Daily: Graphic Design

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Four Ways to Optimize Your Email's Call to Action

Graphic Design
Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that ... more
Four Ways Small Businesses Can Make a Big Email Splash

Graphic Design
"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to ... more
Four Tips for Mobile Email Design

Graphic Design
"Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, chances are your recipient might view your email ... on a mobile phone as well as on their desktop." To help you ... more
Four Tips for Mobile SEO

Graphic Design
"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales," writes Lior Levin in a guest post at HubSpot. That means if you ... more
Time-Tested Tips and Tools for Faster Blogging

Graphic Design
In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind and stay connected to trends, friends, and the greater world," they note, "not another computer task." Best practices for blogging haven't ... more
Five Ways to Make Your Website Tablet-Friendly

Graphic Design
You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of publications have covered ways to ensure your site is tablet-friendly. We've decided to highlight the tips provided by CIK Marketing, as ... more
Marketing Smarts: Unleashing Creativity One Team at a Time

by Matthew Grant

Graphic Design
In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. more
Five Email Design Must-Haves

Graphic Design
The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent email offers. "Without a well-crafted, clear and consistent design for your brand, your email is going nowhere in a hurry," ... more
Common Pitfalls and Challenges of Modern Customer Loyalty, Part 3 [Video]

Graphic Design
Part three of this five-part video series on digital loyalty explores customer understanding of loyalty programs, social platforms and access devices (e.g., mobile), common user-interface challenges, and alignment of loyalty programs with business goals. more
Six Crucial Factors of Mobile App Development

Graphic Design
Building a mobile application means winning more traction for your efforts: You can be with users all the time! But often, developers and execs might not quite "see" your great idea; instead, they see challenges and unplanned costs. It's time to educate yourself about such obstacles, so your next app proposal ... more
Turn Your Data Into Infographics: Five Cool Tools

Graphic Design
One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you get your data across in an eye-catching way that resonates, Fast Company offers a list of five tools businesses can ... more
Five Ways to Search-Optimize Your Images

Graphic Design
Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a post at Graywolf's SEO Blog. Thanks to Google's universal search results, images can help you show up on the first ... more
Marketers Playing It Too Safe (Creatively)

Graphic Design
In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group. more
Four Reasons to Revive the Bulky Direct Mail Piece

Graphic Design
"Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," writes Dean Rieck at Direct Creative. "Thick #10's, fat 6×9's, and beefy 9×12's once stood atop the mountain of attention-grabbing ... more
Draw a Picture With Your Data

Graphic Design
"Data visualization and infographics are powerful ways to communicate data, stats or information that most communications pros never even consider," writes Adam Singer at the Future Buzz blog. "And yet in a world increasingly saturated with data and information, they are a potent way to tell your story, break through ... more
What You Can Learn From the Gap's Logo Debacle

Graphic Design
Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard Business Review, for good reason: "The new logo reeks of something designed not just by committee," he says, "but by ... more
How to Ensure Your Messages Render Correctly

Graphic Design
You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly across all ISPs and Browsers on PCs, Macs, iPads," writes Kimbery Snyder at the Bronto blog. "ISPs are always changing ... more
Two Ad-Design Rules to Make Your Brand Message Stick

Graphic Design
"Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But because of rising "media noise" due to competing advertisements and "active ad avoidance by consumers," it has become challenging for ... more
Improve Your Website by Removing These Four Things

Graphic Design
Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete as soon as possible from your site. Here are a few items that deserve immediate elimination: Complicated animation. There's little ... more
Three Things You Need To Know About Website Design

Graphic Design
Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, or even the writing," he says at MarketingProfs, "but these websites aren't right, because they fail to connect with customers ... more
Display Ads Making a Comeback

Graphic Design
The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads (728 x 90 pixels), among the most commonly viewed display ad sizes, according to data from comScore's Ad Metrix Creative ... more
Four Lessons from Posh Real-Estate Agents

Graphic Design
If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for their multimillion-dollar listings. "It is a shame that few of us do get to experience this world," writes Rohit Bhargava ... more
Do You Flickr?

Graphic Design
Most small businesses haven't figured out how to promote themselves on Flickr—and that means you can get an edge on the competition. And in a recent post at the Influential Marketing Blog, Rohit Bhargava offers several useful how-to pointers. Consider the following: It all starts with high-quality, non-marketing ... more
It's the Same, but Different

Graphic Design
If you want customers or members to fill out a form or volunteer their time, writes Roger Dooley at the Neuromarketing blog, "you will be more successful if you describe the task in a simple, easy to read typeface." The reason? When something can be completed in a shorter period ... more
Look Who's 10: Happy Birthday MarketingProfs!

by Ann Handley

Graphic Design
This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a marketing academic, as a place where his fellow "prof"-essors and marketing "prof"-essionals could learn from each other. more