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  • How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]
    by Verónica Maria Jarski
    A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a look at the different formulas, all in one helpful infographic. more
  • 10 Email Best-Practices [Infographic]
    by Verónica Maria Jarski
    Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your emails stand out. more
  • What's Your Acronym IQ? [Infographic]
    by Verónica Maria Jarski
    How familiar are you with the latest acronyms? Test your acronym IQ via this fun infographic, and see how you far you can get. more
  • What Will Content Marketing Look Like in 2014? [Infographic]
    by Verónica Maria Jarski
    The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions? more
  • Top 50 Overused Words in Press Releases [Infographic]
    by Verónica Maria Jarski
    Are you overusing certain business words when writing public relations materials? If those words made it onto the following infographic, you should consider using fresh ones instead. more
  • Seven Myths of Email Marketing [Infographic]
    by Dela Quist
    Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing. more
  • Top Tips for Writing Successful SMS Marketing Messages [Infographic]
    by Verónica Maria Jarski
    Write SMS messages that rock by following the tips in this Text Marketer infographic. more
  • The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]
    by Marcia Yudkin
    This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience? more
  • The Most (and Least) Effective Keywords in Email Subject Lines
    by Ayaz Nanji
    Emails with the word "alert" in their subject lines have a higher than average open rate, whereas those with "report” have a lower average lower open rate, according to a recent study by Adestra. more
  • Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]
    by Matthew Grant
    Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. more
  • Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]
    by Matthew Grant
    The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. more
  • Back to the Blogging Basics [Slide Show]
    by Christian Gulliksen
    Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices. more
  • Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]
    by Matthew Grant
    C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their ... more
  • Four Commandments of SEO
    A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. "Search engine optimization is extremely simple," says ... more
  • Four Ideas for Finding More Time to Create Content
    A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. At long last, you know exactly what ... more
  • Is 'Free' Still a Dirty Word?
    "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select words that will raise red flags with SPAM filters." So what about the word free? Once considered the reddest of red ... more
  • 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
    B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America. more
  • Seven Steps for Creating a Great Infographic
    Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics with an infographic. Begin the process with a good idea. Infographics often answer questions, provide compelling data, or demystify a process. ... more
  • Get the Biggest Bang for Your Blog
    Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared his list of tips for diversifying blog content, increasing content shareability, and using tools to maximize output (and profit). A bit ... more
  • Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]
    by Christian Gulliksen
    Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh realities of search engine optimization (SEO) have dampened online wordplay wit. Yet, that doesn't have to be the case. more
  • How to Channel Your Inner Journalist to Create Content
    Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, Alexandra Reid values journalism skills. On the Business2Community blog, Reid shares "Five Tips Content Marketer Should Take From Journalists," to ... more
  • Five Critical Elements in a Successful PPC Campaign
    "PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money on ads or landing pages that don't do what they were designed to do." To help you get the best ROI ... more
  • B2B Blogging: Three Steps to Getting Noticed
    We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for it, and then keeping it fresh and updated once it's up and running. But the biggest challenge of all: Finding and ... more
  • B2B Content Marketing: Trends and Benchmarks for 2012
    Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify. more
  • How to Get the Popular Kids to Share Your Content
    You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What to do? You need to recruit influential people to help you expand your audience by talking about you and your ... more

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