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Using Facebook to Market Your Offering, Enhance Your Brand, and Develop Community

Presenter: Jason Alba
Broadcast on Thursday, June 26, 2008
Duration: 90 minutes
Cost: $129

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"Facebook – isn’t that the social network for college kids?"

In fact, Facebook is one of the hottest online networks around, with tens of millions of active users (not just signups... active users!). While it started out as a private social network for those who had a .edu email address, it has become a major destination for many professionals.

This 90-minute seminar will show you how people are using Facebook as a tool to stay connected, find new contacts, keep up with current contacts, and communicate important messages. It’s a great place to be to enhance your brand and sell your stuff, and smart marketers should understand how to take advantage of it.

Editor's note: You might also be interested in the January 10th seminar we recorded with Jeremiah Owyang, Strategy First on Facebook.

You Will Learn

• How Facebook can be used with other social networks
• The four most important things you should do in Facebook
• How communicating in Facebook differs from communicating in LinkedIn
• How to market a product, service or brand without crossing any netiquette lines
• What you should do to ensure your messages are on-brand and accepted by the Facebook community
• What the five DO NOTs are

Who Should Attend

Anyone who is interested in marketing online. Whether you are selling stuff now, building or protecting a brand, getting ready to launch a new product, or simply interested in building a solid social network marketing strategy, you may just learn something new.

About The Presenter

Jason Alba is the career management evangelist. He got laid off in January 2006 (and still hasn’t quite gotten over it). Even though he had great credentials and it was a job-seeker’s market, Jason could hardly get a job interview. Finally he decided to step back and figure out the job search process and try to understand all of the available resources.

Within a few months he had designed a personal job search tool, JibberJobber.com, which helps professionals manage career and job search activities the same way a salesman manages prospects and customer data. JibberJobber has been recognized as the gold standard in career technology, and has had numerous media mentions.

Jason blogs at www.JibberJobber.com/blog, authored I'm on LinkedIn -- Now What??? and is the co-author of I’m on Facebook -– Now What???

What Participants Said

Of the participants who evaluated this seminar, 78% would recommend it to a colleague. Some of their comments:

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"I thought this was going to be more for advanced Facebook users, but all in all was very informative."

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"A lot of interesting points were made that can be springboards for internal brainstorm sessions for (social) media planning."

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"Great info about Facebook applications, group pages, and brand message."

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"Great intro to Facebook... appreciated the screen shots... it's a great how to. VERY much appreciated the reading recommendations."

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"I like the "101" kind of intro aspect, but I was hoping for more on using Facebook as part of my overall marketing strategy."

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