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Turning Social into Local: Generating Local Leads and Customer Engagement

Presenter:
John Jantsch
Moderator:
Ann Handley
Broadcast:
Thu., May 6, 2010, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

Whether you are a local business owner or a large organization targeting local customers this seminar is for you.

Award-winning social media publisher John Jantsch will show you how to integrate social media, local search, and mobile marketing to generate new leads and deepen relationships with existing customers.

More and more, prospects and customers turn to the Web via search engines and social networking sites to find the products and services they need. That means every business, including those who only serve select local markets, must learn how to tap the specific strategies and tactics available for use at the local level.

John Jantsch will share his practical brand of tech know-how and reveal very specific practices even the most hyper-local business can employ to find new opportunities, create local networks and generate greater customer loyalty.

Presenter

John Jantsch is a marketing and digital technology coach, award-winning social media publisher, and author of Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Coach Network. His blog is a Forbes favorite for marketing and small business and his podcast was called a "must listen" by Fast Company.

Who Should Attend?

Local business owners and B2B/B2C marketers charged with creating and implementing marketing initiatives designed to attract local customers.

What Will You Learn?

  • Techniques to deep mine Twitter for local leads and opportunities
  • How to integrate online and offline activities to build deeper relationships
  • Ways to use social media as a local SEO catalyst
  • How to build and activate a rock solid local strategic partner network
  • How to add Foursquare and mobile couponing to your marketing arsenal

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