Marketing Resources: Local Marketing

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Results for Local Marketing

Four Ways to Make Local Deals Workby Amy Fowler
Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.
More articles on Customer Behavior, Local Marketing, Marketing Tips, Promotions, Social Media
Take Your Online Presence Global: Five Foreign-Language Online Marketing Tips by Christian Arno
With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global digital marketing.
More articles on Digital Marketing, International Marketing, Local Marketing, Search Engine Marketing, Social Media, Web Analytics
Go Local: Seven Steps to Running Geotargeted Campaigns Like a Proby Kfir Moyal
This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps.
More articles on Advertising, Content, Local Marketing, Marketing Tips, Targeting, Testing
Mobile Marketing: Top 10 Technical Design Considerationsby Robert Carroll
Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design ...
More articles on Content Marketing, Local Marketing, Mobile Marketing, Smart Phones, Web Content
Digital-Media Terms: How Do You Translate That?by Chanin Ballance
Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical to define terms clearly. But what is the best approach?
More articles on Digital Marketing, Google, International Marketing, Local Marketing, Marketing Tips, SEO
Google Caffeine: Real Impact or Just Hype?by Brian Easter
Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update?
More articles on Google, Local Marketing, Search Engines, SEO, Social Media
A Five-Step Guide to Take Your Campaign Globalby Dina Paglia
How can you ensure that your translated campaign carries the impact of the original? More important, how do you avoid the enormous cost (new creative, photography, design) of having to launch a new marketing campaign for each local market?
More articles on Hiring Outside Resources, International Marketing, Local Marketing, Management, Marketing Smarter
Seven Questions Local Businesses Should Answer Before Investing in SEOby Kenton Newby
In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize ...
More articles on Copywriting, Google, Local Marketing, Marketing Tips, Online Marketing, ROI, SEO, Web Content, Websites
Speaking Their Language: How to Localize Your Message for Global Customersby Chanin Ballance
Many companies already recognize the value of translations for reaching that vast worldwide audience. They've been having product information, press releases, and marketing and advertising copy converted into the languages of their current and potential customers for years. But smart companies ...
More articles on Hiring Outside Resources, International Marketing, Local Marketing, Taglines, Website Design, Websites
Marketing Champion Q&A: Xerox VP Christa Carone Builds the Brand and Reputationby Roy Young
During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride, having gone through significant challenges back in 1999 through 2001/2002, when the company's brand and reputation really took a hit. Recently ...
More articles on Branding, Local Marketing, Marketing Challenges, Marketing Smarter
Six Keys to Creating a Winning Marketing Strategyby Michael Goodman
In a rush to get a new product to market, many companies don't invest the necessary time to get a solid strategy in place to ensure its success. Here are six keys to determine the right strategies to minimize the ...
More articles on Local Marketing, Marketing Plans, Marketing Strategy, Marketing Tips, Segmentation, Targeting
Homestyle SEO: How to Cater to a Regional Audienceby Dan Skeen
If your business targets a local region, the trick is connecting with those in your own back yard. It's wonderful to rank well in search engines for a competitive search phrase, but if your product is only available to a ...
More articles on Keywords, Local Marketing, PPC Campaigns, SEO, Testing
Turn Your Expertise Into a Road Showby Paul McCord
Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field and generate a pipeline of quality prospects.
More articles on Local Marketing, Public Speaking, Thought Leadership
Marketing Challenge: How to Merge an Online and Offline Businessby Hank Stroll
How does an organization doing business both offline and online overcome the perception that it's only an Internet company?
More articles on Local Marketing, Online Marketing, Website Design
Retail's Marketing Management Challengeby Rishi Bhandari
As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. It's a lot to manage, but ...
More articles on Advertising, Brand Loyalty, Collaboration, Local Marketing, Sales, Targeting
Bridging the Gap: Click-to-Call 101by John Federman
With click-to-call, it's now possible to bridge the gap between the online and phone channels, and track the effectiveness of both.
More articles on E-Commerce, Local Marketing, PPC Campaigns, ROI, Sales, Websites
Making the Most out of Google as a Research Tool (Part 2 of 2)by Stephan Spencer
If you're like most of us, you use Google almost daily as a search tool. But Google is capable of so much more than simple search. You'd be surprised at what Google can do to make your work life more ...
More articles on Google, Local Marketing, Mobile Marketing
Case Study: Pricefish.com's Holiday Sweepstakesby Ian Gertler
As a relatively new player in the increasingly competitive comparison-shopping and online retail arena, pricefish.com needed a comprehensive and creative marketing campaign and strategy to re-launch the pricefish.com brand and generate consumer awareness for the site, among other things. Here's how ...
More articles on Advertising, Case Studies, E-Commerce, Landing Pages, Lead Generation, Local Marketing, Targeting, Websites
Case Study: Ben & Jerry's Social Initiativeby Andrea Learned
Each year, the marketing team at Ben & Jerry's works on a single, large, integrated push related to the company's social mission. Ben & Jerry's management unites behind social initiatives with enthusiasm and motivation. Management ignites the employees, and the ...
More articles on Case Studies, Customer Relationships, Local Marketing, Management, Marketing Inspiration, Sponsorship
Marketing Challenge: 3 Steps to Becoming an Industry Guruby Hank Stroll
Creating demand for your speaking services can be challenging. This week, read the three more important steps for creating interest in your speaking services. Also this week, supply your advice to: how do you effectively "educate" your clients about the ...
More articles on Advertising, Local Marketing, Marketing Challenges, Public Speaking, Thought Leadership, Value Propositions

See all 29 marketing articles related to Local Marketing

How Retailers and Brands Are Using Mobile to Win at Shelf... and Beyond [Slide Show]by Rick Gardinier
This holiday season, leading brands are capitalizing on the mobile boom. Is your brand following suit? If your brand hasn't quite cracked the mobile code yet, learn four quick points ...
More articles on Advertising, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing
Local Business Marketing: Daily Deals Up; Facebook Ads Slowing
Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said ...
More articles on Facebook, Local Marketing, Research Summaries, Social Media
Brands to Focus on Localized Content Marketing
Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates ...
More articles on Content Marketing, Customer Engagement, Local Marketing, Research Summaries
Pew: Americans Rely on Multiple Media for Local Info
Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say the death of their local newspaper would ...
More articles on Customer Behavior, Local Marketing, Research Summaries
The Five Rules of Great Radio: Rule 4 (a) [Video]by Brent Walker
You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through ...
More articles on Content, Local Marketing, Mobile Marketing, Search Engine Marketing
Local Business Search: Mobile Surges 34%
Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so ...
More articles on Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing
Local Businesses Warming to Advertising on Facebook
Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again, according to ...
More articles on Facebook, Local Marketing, Research Summaries
Can Geolocation Apps Win Over Smartphone Users?
Location-based services such as Foursquare and Facebook Places haven't yet reached a tipping point: Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one, ...
More articles on Customer Behavior, Facebook, Local Marketing, Research Summaries, Smart Phones
Use Your Address to Get Noticed in Google Places
In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
More articles on Google, Local Marketing, Naming, Search Engine Marketing
Two Key Ways to Optimize for Local Searches
"When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock ...
More articles on Links, Local Marketing, Search Engine Marketing
Location-Based Digital Video Ads Reach 237 Million
Ten leading location-based digital video networks delivered a total of 237 million video ads per month to consumers age 18+ during the last four months of 2009, according to The ...
More articles on Local Marketing, Nielsen Data, Research Summaries, Videos
Trust in Yellow Pages Remains Strong
Nearly two-thirds (65%) of consumers surveyed say they referenced print or Internet Yellow Pages when looking for local business information in the previous month, according to a study by the ...
More articles on Customer Behavior, Local Marketing, Research Summaries, Search Engines
Go With the Global Flow
A local search strategy should include more than just a presence at Google, Yahoo and Bing, says Jay Berkowitz in an interview at the New Times blog. Search marketers should also ...
More articles on Local Marketing, Search Engine Marketing, Social Media
Newspaper Sites Most Valued for Local Info
Local newspaper websites remain the most used and valued online sources of credible and trustworthy local content and advertising: 57% of consumers cite their local newspaper website as the top ...
More articles on Local Marketing, Research Summaries, Websites
You Were Right Here All the Time?
We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben ...
More articles on Links, Local Marketing, Search Engine Marketing
Traditional Media Still Dominates Original News
Despite the rising prominence of new media, newspapers and other "traditional media" still generate the bulk of original news that gets to US consumers, according to a study by the ...
More articles on Blogging, Local Marketing, Research Summaries, Social Media
2009 TV Revenues Down 22%
The television industry will close out 2009—a year dominated by shifting advertising budgets and a poor economy—with lower-than-expected revenues of $15.6 billion, a 22.4% decline from 2008, according to BIA/Kelsey.
More articles on Advertising, Local Marketing, Recession, Research, Research Summaries
Add Some Local Flavor
When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
More articles on Keywords, Local Marketing, PPC Campaigns, Search Engine Marketing
Geotargeted Ads to Reach $1.9B in 2013
By 2013, the geotargeted display advertising market is forecast to reach $1.9 billion, up from the $879 million spent on banners in 2008—a compound annual growth rate (CAGR) of 16%—according ...
More articles on Advertising, Forecasts, Local Marketing, Research Summaries, Small Business
Ready, Aim, Market
Direct marketers have long struggled to achieve the ultimate goal of getting the right message to the right person at the right time—and thereby gaining a sale. Now, the advent ...
More articles on Customer Behavior, Direct Marketing, Local Marketing, Marketing Analytics