Local Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Mobile Minute [Video]: Are Smart Watches a Smart Move?Diego Larrea-Puemape
  Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
  Email, High-Tech Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Smart Phones, Technology
• US Social Ad Revenues to Reach $11B in 2017Vahe Habeshian
  US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Research Summaries, Social Media, Twitter
• Mobile Minute [Video]: Facebook Home's Marketing Pros and ConsAmanda Klohmann
  Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Smart Phones, Social Media
• US Mobile Local Ad Forecast: $9.1B in 2017Vahe Habeshian
  US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, SMS, Videos
• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy
• Local Marketing: Promotions Spending Surges as Advertising SlipsLenna Garibian
  In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on ...
  Advertising, Digital Marketing, Local Marketing, Marketing Strategy, Online Marketing, Research Summaries, Writing Whitepapers
• Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
  Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
  Advertising, B2C, Community, Customer Behavior, Customer Engagement, Demographics, Local Marketing, Marketing Strategy, Millennials
• New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
  Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
  Advertising, B2C, E-Commerce, Google, Local Marketing, Location-Based Marketing, Measurement, Metrics, PPC Campaigns, Promotions
• National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
  Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
  Brand Management, Digital Marketing, Email Marketing, Local Marketing, Marketing Automation, Marketing Dashboards, Measurement, Research Summaries, Social Media, Websites
• Your Guide to Getting Started With Digital SignageTodd Hemme
  When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
  Advertising, Content, Customer Engagement, Digital Marketing, Direct Marketing, Interactive Marketing, Local Marketing, Product Marketing, Promotions, Website Design

Local Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]by Matthew Grant
  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author ...
  Community, community management, Customer Relationships, Local Marketing, Marketing Smarts, Recession, Word of Mouth
• Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]by Matthew Grant
  The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and ...
  Community, Customer Engagement, Customer Relationships, Ebooks, Local Marketing, Marketing Smarts, Promotions, Sales
• Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smartsby Matthew Grant
  Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face.
  Customer Engagement, Customer Experience, Customer Satisfaction, Local Marketing, Marketing Smarts, Social Media, Voice of the Customer

Local Marketing: Online seminar broadcasts from the best minds in marketing

• The Six Golden Rules of Location-Based MarketingBroadcast on 10/20/2011 with Aaron Strout, Mike Schneider
  In this PRO seminar you'll discover how to create a location-based program from scratch, how to incorporate it into your marketing mix, and how to measure the results.
  Customer Engagement, Local Marketing, Location-Based Marketing, Promotions, Social Media
• Turning Social into Local: Generating Local Leads and Customer EngagementBroadcast on 5/6/2010 with John Jantsch
  Join award-winning social media publisher John Jantsch to learn how to integrate social media, local search, and mobile marketing to generate new leads and deepen relationships with existing customers.
  Lead Generation, Local Marketing, Mobile Marketing, Search Engines, SEO, Social Media, Twitter

Local Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Four Ways to Monetize Local Daily DealsReleased on 5/18/2012 with Amy Fowler
  Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business.
  Advertising, Brand Positioning, Branding, Local Marketing, Location-Based Marketing, Marketing Strategy, Marketing Tips, Pricing, Promotions, Take 10