• Shift to Mobile Web Means Marketing OpportunitiesAdvertising
  As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers more
• Sorry Seems to Be the Hardest WordCustomer Relationships
  "AT&T customers have been complaining for months about dropped calls, spotty service, delayed text and voice messages and slow download speeds for the iPhone," says Jackie Huba in a post at the Church of the Customer Blog. In response, AT&T produced a three-minute YouTube video in which it appears that ... more
• Want Spam With That Spam?Email Marketing
  A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never installed it, as I use a Mac. Have done since 1986." Following the download, he received the customary follow-up—one email to ... more
• Asia/Pacific Search Volume Hits Record in SeptemberSearch Engine Marketing
  Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data. more
• Newspaper Sites Attract 38% of Internet UsersWeb Sites
  Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online for the Newspaper Association of America (NAA). more
• Enjoy Some Good Holiday CheeseSocial Media
  As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The e-card uses facial-recognition technology to seamlessly attach the faces of your friends or family to the body of a monster. ... more
• Is He a Searcher or a Sleaze?Search Engine Marketing
  As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands to reason that optimizers who know how to get the job done are a precious commodity. But in a recent ... more
• Cut the LoopholesCustomer Relationships
  Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better price—€139—for what appeared to be an identical reservation through a third-party travel site, he expected to receive the compensation Hilton ... more
• Politicians Deemed Worst EndorsersAdvertising
  Almost two in five (37%) of US adults think politicians are the least credible and persuasive spokespeople for a product. more
• SMBs to Boost Twitter Use for MarketingSocial Media
  Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over the next year. more
• So, the Recession Is a Good Thing?General Management
  While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with it a significant silver lining for marketers. "I think this might be the best thing that has happened to our industry ... more
• Polish Your Brand With Co-CreationBrand Management
  "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in an empirical context"—specifically, creative consumer behavior in nine brand communities across a wide array of products, including Apple Newton (a ... more
• D0n't Do T.hisEmail Marketing
  If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), or by inserting periods or spaces where they don't belong within words (e.g., m.orons). Unfortunately, says Karl Foxley, he has begun to ... more
• Fall TV Drives Record Online Video ViewingWeb Sites
  The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month. more
• Oh, so That's How It WorksMetrics & ROI
  It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it can do for them. So if you find yourself trying to explain the ins and outs of Google Analytics to ... more
• Don't Leave Me This WaySales
  It's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan at the FutureNow blog, they abandon their carts for various reasons. Here are a few: They thought ... more
• I Prefer a Smooth BlendSearch Engine Marketing
  To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: "Free content can spread far and get many links, but it won't produce any revenue directly. If it is paid, ... more
• Mind the Big Three Be'sSocial Media
  Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the vast majority of users—and possibly many in your demo—still don't have one. So how to wiggle into the pockets of non-iPhoners ... more
• Are You That Into Me?Email Marketing
  "During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a post at the Loud Amplifier Marketing blog. "The real question is: Who is going to be there after the contract ... more
• Why Salespeople Fail Sales
  "It's a battle of the plans, and the person with the stronger plan wins," says Steven Kraner at Hightechguru.com, and it's the main reason why high-tech salespeople fail. Technology buyers are often formally trained to manage salespeople, extract as much information as possible and maintain control over the sales process. ... more
• You Lie!Advertising
  A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. "And this here is my baby boy. His name is August. I'm doing this video because I'm trying to find ... more
• 25% of UK Ads on Social NetworksAdvertising
  Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage of impressions reached every age group. more
• The Ho-Ho Heat Is OnEmail Marketing
  "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams in a MarketingProfs article on key takeaways from his podcast with Chad White of Smith-Harmon. As you experience this holiday season's campaigns ... more
• Kanye, Jon & Kate: Tops for HalloweenBrand Management
  Kanye West and Jon & Kate Gosselin topped the list in a survey of likely Halloween costume choices this year based on a celebrity mistake. Jon & Kate also swept the top spots in a question about which reality TV stars should have their own costumers. more
• Teaching an Old Brand New TricksSocial Media
  Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the social-media generation as a silver-dish serving of people who already want to talk to you; you just need to make ... more

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Most Recent articles by the best and brightest in the field

• Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media by Christina "CK" Kerley
  Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue challenges. more
• Blogging From Scratch: Four Elements Your New Business Blog Must Have by Mack Collier
  You've decided to launch a blog for your business and you're busy laying the groundwork. You've selected a name for it, and you know what you want to blog about and who your bloggers will be. But do you have the right elements and information on your blog? What information should ... more
• Measuring What's Meaningful in Social Media by Mack Collier
  How do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying those metrics to their full effect. Here's a look at four metrics that companies use to assess their social-media efforts ... more
• Are Your Marketing Dollars Buying Customers—or Just Renting Them? by Debra Ellis
  How many marketing dollars did you waste last year contacting customers who didn't buy from you? It's easy to look back to see where your investment was ineffective... if you know precisely where to look. more
• Five Social Media Tools You Can't Afford to Ignore by Mack Collier
  Sure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore. more
• 18 Favorite Tools of Twitter Rock Stars by Kimberly Smith
  You can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But which among the more than 1,300 (and counting!) are the best tools to use? Here, we cover the "tried and true" favorites of some of the industry's most expert users. more
• 'Hypey' Copy That Converts, and How to Write It by Barry Densa
  Hypey copy is like a fine wine. It has great legs, a fine body, and a rich nose. Hype excites the emotions, stimulates the buying glands, and ultimately converts better- than-dull; drab; "only the facts, Ma'am" marcom-style copy. The challenge, of course, is how to differentiate bad hype from good hype. more
• How to Run Your Own Successful Virtual Conference by Kimberly Smith
  Intrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively navigate the process to hold a successful virtual event. more
• How To Generate Blogger Buzz: Eight Proven Tips by Kimberly Smith
  For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from bloggers. more
• A Corporate Field Guide to Social-Media Policy Development by Kimberly Smith
  Your employees are already on Facebook, Twitter, LinkedIn, and the like... so isn't it high time for companies to acknowledge that activity and implement a protective framework that will assist them in mitigating the risks related to employee productivity, confidentiality, brand representation, and company reputation? more
• Put Crowdsourcing to Work for You: Five Tips for Getting Started by Kimberly Smith
  Some companies are finding that their customers have a truer understanding of their own motivators and needs than even the most-qualified Chief Marketing Officer (CMO), and (what's more) that an outsider perspective may be just what their organizations need. It's called crowdsourcing, and within are some real-world examples and tips for ... more
• Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal. more
• Social Media: Three Essentials Your Business Needs Before You Engage by Elaine Fogel
  It's true that social media has become the most popular marketing channel since the advent of the Internet, but marketers need to develop a solid strategy first before testing the new waters. Whether yours is a small or midsize company, nonprofit, or public institution, if it's not yet in the social-media ... more
• Six Steps to Forging Customer Relationships at Tradeshows and Conferences by Kimberly Smith
  Tradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid returns on your investment—if you know how to make the ... more
• A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out by Beth Harte, Ann Handley
  So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by protocols and terms that can be perplexing to anyone new ... more
• Six Smart Tactics for Dealing With the Economic Downturn by Michael Barr
  This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead of the competition's? more
• Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical Boss by Mack Collier
  Convinced that social media will further your marketing goals but having trouble getting the message across to your skeptical boss? Try speaking in terms that he or she will understand. more
• How to Address Marketing ROI and Measurement Pressures in a Tight Economy by Jim Lenskold
  With marketing teams being challenged to deliver results despite tighter budgets and smaller staffs, how is it possible to improve measurements and ROI analysis now, when they did not get addressed in prior years, when more resources were available? more
• How to Use Predictive Analysis to Make Email Marketing Even More Profitable by Arthur Middleton Hughes
  Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested. Email marketing is a different story. Emails are so cheap to send that the attitude ... more
• Four Four-Letter F-Words That Stall Your Career by William Arruda
  If you want to get ahead in your marketing career, stop using four-letter words that begin with the letter "F." No, we aren't talking about THAT word. (Although cursing your boss is probably not going to get you very far, either.) But the F-words here are far more lethal, more destructive, ... more
• Why Gen Y Is Passing You By by Kimberly Smith
  What works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss. more
• The Parasite Economy: Why Leaders Must Reinvest in Their Brands (Not Just Drain Off Profits) by Eric Garland
  It's time to start investing in the future, for real. Brand equity from the old economy is about dead. The financial collapse is a sign of a larger movement that would have us stop draining off reserves, and get us back to the business of making promises to tomorrow's customers. more
• Nine Email Tactics That Can Put You Out of Business by Gwen Moran
  As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are nine pitfalls to avoid, that can put you out of ... more
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider the following techniques to acquire new leads and grow your ... more
• Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Efforts by Mack Collier
  Companies are increasingly looking to create vibrant and healthy online communities for their businesses. But many companies are seeing their efforts fail or produce flat results. Here are six reasons why many online communities never materialize, and what you can do to improve your own efforts to build online communities. more

See all Marketing Articles

Most Recent case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
• How AAA Went to Where Its Members Needed Help: Social Media SitesAmerican Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond. more
• How a Small Company Went Global (Without Breaking the Bank)Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it. more
• How Domino's Managed a Viral Video NightmareDomino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
• How IBM Offset the Impact of a Down Economy on Event AttendanceIBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners. more
• How Getting Personal Helped Spur Renewals for the Golden State WarriorsGolden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have? more
• How One Website Doubled Its Ad RevenuePlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... more
• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for SamsungSamsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did. more
• A Facebook Experiment in Ad TargetingOne Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
• How Low-Cost Conversation Starters Built Community, Generated LeadsOpen Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) more
• How a User-Focused Website Boosted Sales at Jelly BellyJelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) more
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesCoffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. more
• A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more
• Reviving the Dead List to Grow Email RevenuesPerricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made. more
• Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
• How an Interactive Game Stimulated Product Awareness and SalesSony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
• Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global ScaleMicrosoft Corporation
  CASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights. more
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionPaul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
• Using Video to Reel in Record High Traffic and ConversionsKinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month. more

Most Recent: See all 141 case studies

Most Recent online seminar broadcasts from the best minds in marketing

• Love or Marketing? How Word-of-Mouth Will Save Your BrandAttendee rating:  - Nov 6, 2009
• The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel RosenAttendee rating:  - Nov 5, 2009
• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustAttendee rating:  - Oct 29, 2009
• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsAttendee rating:  - Oct 15, 2009
• The Digital Marketing Mixer Sneak Peek: Fire-up Your Digital Marketing StrategyAttendee rating:  - Oct 1, 2009
• Social Media in the B2B Universe: What's Working NowAttendee rating:  - Sep 23, 2009
• The New Consumer and Social Media: Energizing Your BrandAttendee rating:  - Sep 10, 2009
• Create Once, Deliver Twice: Spreading Content Across Social NetworksAttendee rating:  - Sep 3, 2009
• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRAttendee rating:  - Aug 27, 2009
• Getting Buy-in with Social Media Measurement: Don't Sweat the Small StuffAttendee rating:  - Aug 20, 2009
• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumAttendee rating:  - Aug 13, 2009
• Street Stories: Social Media and the Sales CycleAttendee rating:  - Aug 6, 2009
• Putting Why Before How: Seven Steps for Focusing Your Social Media StrategyAttendee rating:  - Jul 30, 2009
• The Art Of Social Media: It's All About The RelationshipsAttendee rating:  - Jul 16, 2009
• Twitter Power: How to Dominate Your Market One Tweet at a TimeAttendee rating:  - Jul 2, 2009
• Cracking the Code: Web Analytics for Paid Search AdvertisingAttendee rating:  - Jun 25, 2009
• What to Do When Growth StallsAttendee rating:  - Jun 19, 2009
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebAttendee rating:  - Jun 12, 2009
• It's All About the Click: Fundamentals of Paid Search MarketingAttendee rating:  - Jun 4, 2009
• How to Create Advertising Campaigns that Make Men Do What You WantAttendee rating:  - May 28, 2009

Most Recent: See all 185 seminars

Most Recent marketing downloads for the busy professional

• Mobile Marketing Success Stories
  RU ReD 2 launch a gr8 mobile mktg campaign? Check out 11 mobile marketing success stories to see how you can best reach your customers via their mobile devices and also boost sales, improve customer relations and save money.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Facebook Success Stories
  Learn about Facebook, the fastest-growing and largest social network, and discover how you can leverage it to meet your marketing goals.
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
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  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
• B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
  Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
• Web 2.0 Marketing Guide
  Here's a straight shooting guide on how Web 2.0 can help you grow your business
• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
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  This Guide explores the three stages of effective marketing, and how you can determine which approaches will give you the greatest bang for your buck.
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  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
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  Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
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  In this 2007 survey, the third annual on ROI, respondents who use ROI for their marketing efforts expect greater growth and enjoy greater confidence from their senior management than respondents who don't use ROI.

Most Recent: See all 56 downloads